WHAT!!!!: A New Soul Revolution

When two music legends join forces, you know something exciting is about to happen. Enter Ellis Hall, known as the Ambassador of Soul, and George Whitty, a Grammy-winning producer and keyboardist with an impressive list of collaborators.

These two have combined their talents to create a musical partnership that’s as explosive as it is soulful. Their debut project, WHAT!!!!, isn’t just a name—it’s a declaration of energy, passion, and musical magic that blends classic soul with a contemporary twist.

Ellis Hall: A Soul Pioneer with a Voice That Transcends Time

Ellis Hall’s career is a masterclass in soul music. He’s been part of some of the most iconic groups in R&B history—Tower of Power, The Spinners, Earth, Wind & Fire—and, of course, the unforgettable California Raisins. But Hall is far more than a part of these legendary acts. He’s a powerhouse vocalist, known for his five-octave range and for making audiences feel every note he sings. His voice is a soul-shaking experience, whether he’s belting out a ballad or energizing a crowd with an upbeat anthem.

What really sets Hall apart is his ability to transcend the limits of the genre. He’s not just a soul singer—he’s a chameleon, able to seamlessly adapt to different musical styles while still staying true to the roots of R&B. His contributions to soul music are nothing short of legendary, but what’s exciting now is that he’s doing something fresh, alongside someone who truly understands the nuances of the music he loves.

George Whitty: The Producer Who Knows How to Push Boundaries

On the other side of this powerhouse duo is George Whitty, the producer and keyboardist whose career is as eclectic as his resume is long. A multiple Grammy winner, Whitty’s work with artists like Chaka Khan, Carlos Santana, Herbie Hancock, Celine Dion, and David Sanborn has solidified him as one of the most sought-after producers in the industry. He’s a master at blending genres, effortlessly merging jazz, R&B, rock, and pop into a sound that’s uniquely his own.

Whitty doesn’t just create music—he creates an experience. His productions are lush, intricate, and full of life, and he knows exactly how to amplify the best qualities of the artists he works with. That’s exactly what he’s done with WHAT!!!!. His innovative production brings a fresh energy to Ellis Hall’s classic soul sound, making their collaboration feel both timeless and cutting-edge.

The Birth of WHAT!!!!: A Musical Explosion

WHAT!!!! isn’t just a partnership—it’s a musical explosion. The idea of combining the talents of two icons was exciting enough, but when they settled on the name, it truly encapsulated the electric vibe they were going for. Ellis suggested adding “Artistic Team” to their names, and with a few exclamation points for emphasis, WHAT!!!! was born. It’s not just a name—it’s an invitation to join in on the excitement.

Together, Hall and Whitty bring decades of experience to the table, blending the classic soul and R&B they both love with a vibrant, modern energy. The result is music that feels fresh and dynamic, but also rooted in the traditions that make soul music so special. If you’ve been looking for something that’s both familiar and new, WHAT!!!! is exactly what you need.

Die Living: The Anthem of Embracing Life’s Fullness

The debut song “Die Living” isn’t just a track—it’s a declaration of living boldly and fully. Blending soul, jazz, and R&B, this song sets the tone for the entire WHAT!!!! project with its infectious energy and powerful message. It’s a call to embrace life with all its ups and downs, to live in the moment, and to do it with passion and purpose.

Ellis Hall’s soaring vocals carry the message of resilience and joy, while George Whitty’s funky production brings the track to life with a vibrant, energetic groove. “Die Living” isn’t just catchy—it’s a mindset, an anthem for those ready to live life to the fullest, no matter what.

A Timeless Sound for a New Generation

Together, Ellis Hall and George Whitty have created something truly special with WHAT!!!!. Their debut album captures the essence of classic soul while giving it a fresh, contemporary twist. It’s music that feels both timeless and forward-thinking, blending the best of the past with the energy of today. With tracks like “Die Living,” they’re not just making music—they’re creating an experience that speaks to both soul music purists and new listeners alike.

So, what does WHAT!!!! stand for? It stands for a partnership that’s shaking up the music world, blending rich musical history with a modern, dynamic sound. Ellis Hall and George Whitty have set the bar high for the future of contemporary R&B, and their debut album is proof that when legends come together, the results are truly electrifying.

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