The Most Underrated Places to Travel in Mexico

Mexico is a country brimming with vibrant culture, rich history, and stunning landscapes. While many travellers flock to iconic destinations like Cancun and Mexico City, numerous hidden gems often go unnoticed. Here are some of the most underrated places to consider for your next journey, including the captivating Bacalar.

Mexico is attempting to spread tourists beyond Cancún ahead of its peak season, which runs from winter vacations to spring break. Tulum's airport opened earlier this year, and flights from Dallas, Miami, and New York City are now landing daily. Another airport, in Mérida, is nearing completion of a large-scale expansion that will treble domestic and international arrivals. And the long-anticipated (but highly contested) Maya Train, which inaugurated service in December and will connect destinations around five of the country’s eastern states, has just added stations in Chetumal and Bacalar to its growing route network. But that still leaves plenty of lesser-known destinations for those who want a crowd-free experience. Here are four spots that still feel like a secret worth keeping—even if they’re easier to access than ever before.

Bacalar

Nestled in the state of Quintana Roo, Bacalar is renowned for its stunning lagoon, often referred to as the "Lagoon of Seven Colours." The waters shimmer in shades of blue, making it a perfect haven for relaxation and outdoor activities. Visitors can kayak, swim, or simply unwind on the shore, surrounded by lush vegetation and a tranquil atmosphere. The nearby Cenote Azul offers an opportunity to explore unique underwater formations, while the ancient ruins of Fort San Felipe provide insight into the region's rich history.

Get to Bacalar’s cenotes and jungles before the town becomes as popular as its northern neighbors. The local swimming holes are some of the biggest in Mexico; they’re more like small lakes than the caves you’ll find farther up the riviera, with Cenote de la Bruja—the Witch’s Cenote—being a favorite for its deep midnight-blue waters.

Valle de Bravo

Just a couple of hours from Mexico City, Valle de Bravo is a charming colonial town perched by a picturesque lake. Known for its serene ambiance and tranquil setting, it is an excellent destination for nature lovers. Adventure seekers can partake in activities such as paragliding, mountain biking, and hiking. The town itself boasts cobblestone streets, vibrant markets, and historical architecture, providing an authentic glimpse of traditional Mexican life.

Todos Santos

Located on the Baja California Sur coast, Todos Santos is an artistic enclave that combines beautiful beaches with a laid-back vibe. This small town offers a unique blend of art galleries, boutique shops, and local eateries. The surrounding beaches, such as Playa Cerritos, are perfect for surfing or relaxing. Todos Santos is also famous for its vibrant arts scene, including the annual Art Walk that showcases local talent and culture.

Tulum (Away from the Crowds)

While Tulum's Mayan ruins attract many visitors, there are quieter spots nearby worth exploring. Venture just slightly inland, and you will find natural cenotes and eco-friendly resorts that offer a more serene experience. Explore the Sian Ka'an Biosphere Reserve, a UNESCO World Heritage site, which features diverse ecosystems, pristine beaches, and opportunities for birdwatching and wildlife encounters.

San Miguel de Allende

This colonial gem is often overshadowed by larger cities but is celebrated for its colourful architecture and cultural experiences. San Miguel de Allende boasts beautiful churches, vibrant markets, and a thriving culinary scene. The town is also home to numerous art galleries and studios, making it a perfect destination for creatives seeking inspiration. Its vibrant festivals, particularly the Fiestas de San Miguel, offer a chance to immerse yourself in local culture.

Zacatecas

As a UNESCO World Heritage site, Zacatecas is often overlooked in favour of more popular destinations. This historic city is built into the hillside, providing spectacular views and a wealth of architectural treasures. The pink stone buildings, narrow streets, and vibrant culture make it a delightful place to explore. Visitors can enjoy cultural attractions such as the Museo Rafael Coronel and the stunning cathedral, while the nearby silver mines offer a historical perspective on the region’s importance.