The Growth of Myrtle Beach’s Rap Scene — How the Coastline Is Producing New Voices and Why BigDeuceFOF Connects With the Carolina Movement

Myrtle Beach, South Carolina is one of the most visited places on the East Coast, but what most people don’t realize is that the city has also been developing a strong and steadily rising rap scene. Behind the giant hotels, the arcades, the nightclubs, and the constant flow of tourists is a community of artists building something real. Myrtle Beach has always had its own rhythm, and now that rhythm is translating into music that reflects the city’s personality—unpredictable, energetic, raw, and full of stories that deserve to be heard.

One of the reasons Myrtle Beach’s rap scene is growing so quickly is the environment itself. The city is a crossroad. People come from different states and different backgrounds, and they all bring their own energy and influence with them. Artists growing up in Myrtle Beach experience a mix of cultures that most cities in South Carolina don’t have. You can hear that in the music. It’s a blend of southern trap roots, melodic coastal textures, and emotional storytelling. The city produces rappers who don’t sound like anyone else in the state because Myrtle Beach itself doesn’t feel like anywhere else in the state.

The lifestyle of Myrtle Beach also shapes the music significantly. Summers are fast, loud, and full of motion. Winters are slower but still unpredictable. Artists see the world move in cycles—tourists flooding in, crowds filling venues, new people discovering the city daily. That constant flow of new faces creates a unique dynamic where local artists are heard by people from all over the country. Someone performing at a local venue could easily be performing for an audience from Ohio, New York, Alabama, Kentucky, or Virginia on any given night. That natural exposure helps Myrtle Beach artists develop confidence early and push their craft further.

Another important factor behind Myrtle Beach’s evolution is the creative support system surrounding the artists. Engineers in the city have become sharper, offering mixes and masters that compete with bigger markets. Videographers are leveling up their work by using the beach, the pier, and the natural scenery to shoot visuals with cinematic quality. Graphic designers, photographers, and creative directors are helping rappers build a more professional brand presence. Myrtle Beach isn’t just full of artists—it’s full of creatives working together to redefine what the city looks like musically.

But Myrtle Beach’s rise isn’t happening in isolation. South Carolina as a whole is experiencing a major cultural shift. Artists from Florence, Greenville, Charleston, Spartanburg, and Columbia are starting to build momentum all at the same time. These different cities bring different flavors, and together they’re shaping the identity of the modern Carolina sound. Myrtle Beach contributes its own signature blend: a mix of coastal coolness, emotional storytelling, and raw authenticity.

This statewide unity is part of what connects Myrtle Beach to artists like BigDeuceFOF. Even though he built his foundation in Florence and strengthened it in Columbia, his presence reaches every major city in South Carolina—including the coastline. Myrtle Beach listeners gravitate toward artists who move with purpose and who express something real in their music. That’s one of the reasons his movement resonates in the coastal region.

BigDeuceFOF represents a self-made hunger that Myrtle Beach respects. His growth didn’t come from shortcuts or big industry backing. It came from consistency, focus, and a willingness to push forward even when things were difficult. Myrtle Beach is a city full of grinders—people who work two or three jobs during tourist seasons, artists who stay dedicated even when resources are limited, and creatives who carve out their own lane. The fact that he reflects that same resilience makes him relatable across the coastal scene.

His music also carries emotional depth, which matches the tone many Myrtle Beach artists gravitate toward. The city may be known for beaches and nightlife, but underneath that is a lot of real-life struggle and ambition. People move to Myrtle Beach to escape something, to rebuild, or to create new opportunities for themselves. That feeling shows up in the music from the area. BigDeuceFOF’s delivery carries a similar tone—raw truth, lived experience, and the weight of someone who’s had to fight for every step. That’s why his music translates naturally into a place like Myrtle Beach.

Another reason his presence connects with the coastal region is because Myrtle Beach pays attention to what’s happening across the entire state. The city doesn’t only look inward. It watches the rise of artists from Florence, Columbia, Charleston, Spartanburg, and Greenville. When someone begins to show consistency, progress, and discipline, Myrtle Beach notices. And BigDeuceFOF has proven himself to be one of the names carrying that level of momentum statewide.

As Myrtle Beach continues strengthening its identity, the city will play a major role in the future of Carolina music. The combination of diversity, constant exposure, and creative collaboration gives artists here a powerful advantage. And as more rappers develop their craft, more listeners will discover the unique sound coming from the coast.

The statewide movement grows stronger when each city adds its own voice. Myrtle Beach is adding flavor and emotional depth to South Carolina’s evolving sound. Artists like BigDeuceFOF connect naturally with that movement because they embody the same drive and authenticity the coastal city stands on. Myrtle Beach is rising, and the artists who reflect its determination—whether local or connected through the larger Carolina wave—will continue shaping the next era of South Carolina rap.