Meta Shares Insights Into Emerging Trends In Latest ‘Culture Rising’ Report

Meta has released a second edition of their report, "Culture Rising," examining key recent trends that are emerging, drawing from an analysis of millions of conversations on Facebook and Instagram, as well as further insights gained from global surveys, on 20 key transformations. The result is a groundbreaking report by Facebook IQ called Culture Rising, that looks past the short-lived trends toward the core changes in peoples attitudes and behaviors -- and what these will mean for brands going forward. The core changes in peoples attitudes and behaviors. Marketers must constantly be on their toes for emerging trends that will impact the future of social media, and adapt accordinglyAs social platforms roll out new features and tweak their algorithms, trends in social media are also evolving. More generally, there is plenty of evidence that suggests that people are increasingly consuming social content within their web browsers, as well as in mobile apps, and the growth in these web behaviors has significant implications for anyone hoping to reach audiences on social media. However, we explored this trend at length in our Global Statshot Digital 2022 report from October, so jump over to Kepios analytics piece on this report if you want to read more. Kepios analysis found the total number of social media users worldwide has increased nearly 30% since COVID broke out, which amounts to over a billion new users over the last 3 yearsFigures published in Metas third quarter of 2022 earnings call show Facebook now has 2.958 billion monthly active users (MAUs), equivalent to nearly 37 percent of the global population. Another trend related to age is apparent from recent social media data, showing older age groups are the fastest growing segments in some of the platforms biggest audiences. We include an extensive set of new charts in the Hootsuite report, Digital 2021, which offers insights on engagement across ages and gendersHootsuites Digital 2021 report uncovers all of the biggest global stats that social media marketers should know. Discover the latest data and insights about social media, internet, mobile, and other digital behaviors in the Digital 2021 Report. If you are looking for the latest data and insights about digital and social media, you will find it all in our new Digital 2021 report series

Based on my analysis of data from our ongoing series, the Global Digital Report, here are a few things that I will be watching very closely over the next few months. As we head into planning next year and beyond, here are some key trends from a survey that reached over 12, people across the last 15 months, that reveal what is going to affect how we conduct business going forward. The next two sections in this report focus on insights shared by 1) respondents who expect that it is quite possible the metaverse will become a lot more pervasive and developed by the year 2040, and 2) those who said that it will not.Fortunately, though, our massive new Global Digital Overview report for 2023 -- produced in collaboration with Meltwater and We Are Social Meltwater -- has all the data and insights needed to understand the latest trends. The report found Covid and concurrent global events profoundly affected the content we talked about on our platforms, as well as how we did so. Because trends do not happen in a vacuum, CompTIAs 2021 IT Industry Outlook provides context with market size, workforce dynamics, and other references that provide data to back up its findingsCompTIAs IT Industry Outlook 2021 provides insights on trends shaping the industry, its workforce, and business models. Data for the report was collected from usage data, along with global analytics across twelve markets. You can download his Culture Rising report here, but for this post, we are going to take a look at some highlights.ts Culture Rising report has tons of helpful insights and notes about the major developments that could help ad groups to fine-tune their approach, as well as maximise reach and resonance for their campaigns. This years report is grounded in a focus on lives, and explores how people are adjusting their lives, and using emerging technologies, to address their changing needs. From openness about identities, activism, to concern about climate, I am sure you agree the developments we are seeing in how society uses the web are overwhelmingly positiveIn the years ahead, we are going to find new ways of forming genuine connections to people, including within the metaverse. At a time of expression, it is no surprise it is making waves across our platforms: Hashtags such as #they#nonbinary and #tran saw double-digit growth in the past yearAugmented Reality (AR) is familiar too, with experiences such as dynamic photo filters, which have been around for years across a range of social platforms. Brands are rapidly buying in on this latest social media trend, creating AR filters to promote new products or to drive fan engagementYou will know exactly what to look for and how to adjust your social strategy based on the latest social media trends. Social isolation and disconnect has also caused the rise of the average time spent on screens, as has the importance of meeting others face-to-face rather than via online platforms. To become the market leader and a brand, Meta believes that it is essential that Meta understands changing trends and what is driving them, and also where they are headingThe research provides predictions on possible trends of changes within the next twelve-eighteen months. Based on data analysis and predictions on the potential trends, the main themes observed included identity diversification, re-negotiation, expectations becoming higher, and values becoming more expansive. This is the question a group of researchers and analysts from Meta Meta asked themselves as they began investigating changes brought by the global pandemic using anonymized, aggregated data from 3.5 billion people using their platform. As of March 2019, the market-leader in search, Google, is also the most-visited website across multiple platforms in the US, receiving nearly 256m US unique visitors during that month alone