MASSEY Races Into Cinematic Funk Rock Territory with New Single "BOOKIN'"

MASSEY’s latest single "BOOKIN’", is a full throttle collision of rock grit, funk swagger and cinematic storytelling.

Charlie Lerant’s scorching guitar lines drive the track forward, punctuated by dueling riffs that feel both feral and precise. MASSEY’s vocals cut through the mix like a lead instrument in their own right - commanding, and full of narrative power. This is a song that is like a chase unfolding in real time, and every second of the track ratchets up the tension and energy.

The lyrics tell a story of two characters drawn together by irresistible force, racing toward one another yet hurtling toward inevitable catastrophe.

The hook is simple and unforgettable and it's perfectly aligned with the song’s title: BOOKIN’. The word itself sets the tone with a burst of energy, a rush of adrenaline, the sense of movement and danger that permeates the track. MASSEY’s writing captures the balance between excitement and doom, making the narrative as thrilling as the music itself.

But it's the accompanying music video where the music and story collides visually that really makes it stand apart.

Created by the visionary fine artist Lionel Thomas, each frame of this video is hand drawn in a manga style - an almost impossible feat in today’s digital heavy music landscape.

Thomas’s animation mirrors the song’s energy perfectly, telling a Mission Impossible esque story of a heroine racing on a train, a hero chasing in a muscle car and villains threatening every twist of the plot. The action, the drama and the heartbreak of the story are magnified by Thomas’ meticulous attention to detail. Each panel pulses with the same theatricality as the song, making the video feel like a miniature high stakes film that's in perfect harmony with the music.

BOOKIN' also shows MASSEY's singular approach to making music. He vocalizes entire arrangements from basslines, horn parts and guitar riffs, and collaborates with a team of top tier musicians to bring the full vision to life. The interplay between the guitar and MASSEY's melodies in collaboration produces hooks that are complex, infectious and perfectly synchronized with the narrative.

With MASSEY’s debut album Reason for Being coming up on the horizon, and more than 1 million combined views already on his first video releases, BOOKIN’ is further showing that MASSEY is audacious, alive and unmistakable.

This is a high voltage experience that grabs you, throws you into the chase and leaves you breathless.

About MASSEY

MASSEY is the brainchild of producer JoeBaby Michaels, who says the project arrived “fully formed” with its own swagger, soun and story. At its center is a frontman unlike any other. MASSEY doesn’t play traditional instruments but instead vocalizes entire arrangements in a James Brown style approach, humming basslines, scatting horn parts, whistling hooks, and sketching out the heartbeat of each song before his collaborators bring it to life.

That collaborative spirit is key. MASSEY works closely with longtime writing partner and guitarist Peter Oravetz, and together they draw deeply from New Orleans funk, gospel, and soul while injecting rock grit and retro R&B swagger.

This synergy has already produced a string of striking singles, from the climate-action anthem “(Never) 2 Hot” to the voodoo soaked “Tattoo My Heart” and the cinematic rush of “BOOKIN'’”, each pairing MASSEY’s unmistakable voice and vision with adventurous arrangements.

The results have resonated quickly. With more than 1 million combined YouTube views on his first two video releases and a steadily growing following, MASSEY has built a reputation for full bodied tracks and bold, visual storytelling that matches the drama of the music.

Keep up with MASSEY on his Website