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Ethical journalism isn’t just about following rules; it’s about making a commitment to the people we serve

In 2024, the media environment is more complex than ever

By Rick SaleebyPublished about a year ago 3 min read
Ethical journalism isn’t just about following rules; it’s about making a commitment to the people we serve
Photo by Kelly Sikkema on Unsplash

As someone who has spent more than two decades in journalism, I’ve witnessed firsthand the rapid changes in the media landscape. What hasn’t changed—and never should—is the importance of ethics and integrity in the work we do. In 2024, the media environment is more complex than ever, and while new technologies and platforms have brought about exciting opportunities, they’ve also raised serious challenges for journalists like me, who believe in the fundamental principles of truth and accountability.

When I first started in the industry, the world of journalism was very different. News moved slower, and we had more time to verify our sources, check facts, and ensure accuracy before going to air. Today, with the 24/7 news cycle and the immediacy of social media, the pressure to publish fast is immense. But speed should never come at the cost of accuracy. I’ve always believed that it’s not just about getting the story first; it’s about getting it right.

I’ve been fortunate to work at places like CNN and FOX News Channel, where I had the opportunity to help shape the narratives of major stories. However, with that opportunity comes responsibility. Every story I’ve worked on—whether it was breaking news coverage or long-form investigative journalism—has required me to make decisions about what facts to include, how to present the information, and most importantly, how to stay true to the truth. Upholding these ethical standards isn’t just an obligation; it’s a commitment to the people who trust us to inform them.

Misinformation is one of the biggest threats to journalism today. In a recent Pew Research Center study, 64% of Americans said fake news creates confusion about current events. Think about that—over half the population is unsure whether they can trust the information they consume. As journalists, we need to recognize the role we play in either contributing to that problem or helping to solve it. It’s why I’m so passionate about the need for ethical journalism, especially in the digital age where misinformation can spread like wildfire.

One of the most memorable experiences of my career was covering the Arab Spring in 2011. It was a time when journalism played a critical role in shedding light on political uprisings and giving a voice to those fighting for change. It was also a reminder of the responsibility we carry as journalists. What we report can have real-world consequences. Getting the facts wrong in that environment could have put people’s lives at risk. The stakes in journalism are high, and that’s why integrity is non-negotiable.

Looking ahead, I often think about how we can support the next generation of journalists. If there’s one piece of advice I always give, it’s to stay curious and never stop learning. This industry is constantly evolving, but the core principles of journalism—truth, fairness, and accountability—will always remain. It’s tempting, especially when you’re starting out, to chase the quick wins and go after the sensational stories. But I’ve learned that the most impactful journalism comes from staying patient, asking the right questions, and digging deeper into the truth.

I’m also a firm believer that digital media offers incredible opportunities to reach new audiences, but we have to use it responsibly. The way we consume news has changed, and as journalists, we need to adapt. But that doesn’t mean we can abandon the standards that make our work trustworthy. We need to find ways to leverage technology to enhance our storytelling while ensuring that accuracy and truth remain at the heart of what we do.

Ethical journalism isn’t just about following rules; it’s about making a commitment to the people we serve. Whether it's holding those in power accountable or telling stories that might otherwise go untold, our work can shape how people see the world. That’s why I’m so committed to promoting media literacy and advocating for responsible journalism. In the end, the future of journalism depends on our ability to tell authentic, truthful stories that resonate with audiences and help them navigate the complexities of the world around them.

As I reflect on my career, I’m proud of the work I’ve done and the stories I’ve helped tell. But I’m even more excited about the future of journalism. It’s up to all of us—journalists, editors, and news consumers alike—to ensure that integrity and truth remain at the core of what we do. Because if we don’t, we risk losing the public’s trust, and that’s something we can’t afford.

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About the Creator

Rick Saleeby

Rick Saleeby is a respected journalist and broadcaster in New York, known for his ethical approach to sports journalism and dedication to combating misinformation https://cloutrep.com/profile/rick-saleeby/

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