Why You Need A Copywriter

If you're a business owner, you need to pay attention. I know it can be hard to hear, but I'm going to tell you the truth: if you're not using a copywriter, you're missing out on sales that are right at your fingertips.

Copywriters are the bridge between your brand and your audience, converting customers into loyal fans by telling the story of your brand.

They write all of your ads, they write your website content and descriptions, and they improve your social media posts… just about every aspect of your marketing needs a hand from a writer.

The job of a copywriter is to create content that delivers and amplifies your brand's message and value proposition to your audience and potential customers. Your copy may be straightforward text, or it may be a series of images, video clips, and animations—anything that will help you connect with an audience.

A copywriter is also responsible for writing and revising all marketing materials—from website text to brochures to social media posts to video scripts.

The goal is to state the company's value proposition (what the company does, how it helps its customers), memorably, and persuasively to increase sales or brand awareness.

They work closely with members of the creative team (designers, developers, videographers) and the marketing team (account managers, product managers).

Why you need a copywriter:

1. Clear brand message

A compelling brand message that makes it easy for customers to identify with your business.

Coherently conveying your company's value proposition helps your prospective customers understand what you do and why they should care. It makes them more receptive to your messages, more likely to engage with your brand, more likely to buy from you—and more likely to tell others about their positive experience.

2. Make more sales

Use words that sell your products and services in a way that resonates with customers and draws them in to purchase from you.

Good copywriting doesn't just attract attention; it closes the deal by increasing conversions (the percentage of people who respond positively to your marketing). A strong value proposition makes a potential customer feel something: an understanding that they need this product or service, an appreciation that this product or service will help them solve a problem or make their life easier—something that makes them want to buy from you.

3. Stay ahead of competitors

Having the ability to create content quickly can make you stand out from the crowd and keep customers interested in what else your brand has to offer.

And it's not just about getting more sales; it's also about keeping customers happy. You see, copywriters help create an overall message for your brand. They understand what makes your company tick and can help you communicate that in everything that is written down and posted online.

4. Not miss out on potential customers

The more engaged potential customers see your business, the likelier they are to become actual customers.

Like the image above, potential clients might misunderstand the brand message and in fact, run away. But with a good copywriter, that would have been avoided.

The job of a copywriter is to take a look at your company's brand and figure out how to best tell its story so that people will notice and want to hear more. A good copywriter can help you create ads, articles, social media posts, and more—all designed to capture your audience's attention and get them interested in what you're up to. Without these skills, your business simply won't be able to stand out from the crowd—or get any attention at all.

You might think it's hard to find the time or money for all of this marketing stuff, but it's not! It's just about having a dedicated person who specializes in writing for businesses and can take care of everything for you.

So if you haven't already, go ahead and find yourself a copywriter today!