Why Mobile App Development Can Help Your Business Survive This Economic Downturn

Businesses are looking for strategies to survive as we all adapt to the "new normal". Navigating these waters is no simple endeavor, whether that means making a hard pivot to something new or doubling down on what they've always done.

The future of business will be significantly impacted by mobile apps, which is one of the things we know for sure. Your best course of action as a business owner right now might be to invest in mobile app development.

#1: More people are using smartphones than before.

Global adoption of mobile technology has been accelerating. Over 5 billion individuals are thought to own mobile devices today, with smartphones accounting for more than half of these connections. The number of individuals using mobile devices is almost exploding, whether it's because of family video conversations, Zoom-powered barbecues, or the discovery of movie streaming in bed.

The potential market for a mobile app has just grown dramatically with studies estimating 80% increases in smartphone use and even older generations purchasing smartphones to keep connected.

#2: Currently, there are few obstacles to entry (and success).

Reduced economic activity is the cause of both a recession and a downturn. Simply put, fewer individuals are conducting business. This is a great time to release a mobile app and get it noticed if you're ready to see the opportunity it brings.

Over 1,000 new apps would be added to Apple's App Store every single day before the epidemic. Despite the lack of concrete information regarding the quantity now added, it is reasonable to believe that it has significantly decreased.

A tremendous opportunity arises when a nearly frozen economy combines with the millions of individuals glued to their devices during a lockdown. It's simple to understand why a brand-new, extremely interesting mobile app may fare very well indeed given these market circumstances—and, of course, the correct mobile app developers.

#3 The digital (and mobile) age is here.

The downturn will be particularly severe for brick-and-mortar firms, that much is certain.

There is no getting around the fact that digital firms, and even those with click-and-mortar setups, have a higher chance of surviving. The general populace is being advised to stay at home, supply chains for industrial and retail companies are disrupted, and the Internet has emerged as the sole source of retail therapy.

Everyone will be hurt by a recession. But there's no denying that becoming digital is the way to go if a firm wants to adapt to thrive. Naturally, going down the route of developing mobile apps makes perfect sense given that 50% of internet traffic currently originates from mobile sources.

#4: The money is in mobile.

Smart businesses have quickly adjusted to the shift in client needs. Fitness applications are getting a ton of attention and daily adding more and more new users. Additionally, the meditation app Headspace is gaining a lot of favor by giving front-line healthcare staff free subscriptions.

Other apps have been able to assist teachers, students, and parents with the sudden overnight requirement for homeschooling as a result of schools and institutions closing.

The outcome? Since the beginning of April, almost two-thirds of all app categories have witnessed an increase in global revenue. Get your users registered right away, and they could decide to stay for the long haul.

#5: Finding customer intelligence has never been simpler

As predicted, this world crisis has caused a profound change in consumer behavior. Government regulations are mostly to blame for these developments, but they also provide important insight into how markets may change in the months and years to come.

For instance, a lot of individuals are now using video conferencing services, which gives such platforms (or new apps that include similar capabilities) a chance to establish a position in their long-term toolkit.

Similar to the immediate transition from high street to online shopping that we observed and continue to see, possibilities in the digital advertising market will inevitably arise.

Many marketplaces have shrunk as a result of the constraints practically every government has placed on them, which should translate into a more focused list of prospective possibilities for your organization. An effective technique to guide your future business strategy and any pending plans for a mobile app is to keep a careful check on this market behavior.

Conclusion

You are not alone if you experience a pinch of insecurity in these unsettling times. We at Appicial Applications are aware that you undoubtedly have a lot of questions. Our staff is available to assist you whether you have questions about creating a mobile app, releasing it, or simply surviving the storm as a digital firm. Send us a message right away, and we'll show you how the potential of mobile apps may help your company meet the challenges of the current recession.