What to Look for in an Ad Network?

Interested in monetizing your content? Ad Networks can help you there. Ad networks are the bridge between you as a creator and advertisers offering ads. With an ad network, you will get access to a vast pool of advertisers, help with the technical aspects of content monetization, and access to relevant data and insights to further increase your website revenue.

Well, the market is filled with hundreds of ad networks offering similar services. It can be difficult for a new creator to decide which ad network is the best for your content. Should you go for a CPM network or a CPS network? Display ads or video ads- the choices are almost endless, and so is the stress they bring. Here are a few tips you can keep in mind when looking for an ad network to partner with.

Ensure you get access to a wide pool of advertisers with a good budget

While all ad networks will give you access to a vast pool of advertisers, you need to pick ad networks that have access to advertisers with a good budget. This is especially true if you are going for CPM or CPC ad formats.

Look for ad networks that have worked with your niche before

You need ads that are relevant to your content so that your users do not find them a hassle or an interruption. Ads that are similar to your niche also perform better as users are more likely to click on them. This is especially true in terms of affiliate ads. Thus, you have to find ad networks that have worked with your niche before, can provide relevant ads, or have worked with publishers similar to you in the past.

Pick ad networks that share relevant data and insights with you

All ad networks share some form of data and analysis. Your job is made easier if you pick an ad network that gives access to data and insights that make sense to you. Thus, pick an ad network that offers the same.

Choose ad networks that give ads in the format you want

There are several ad formats available from display ads, native ads, push ads to video ads. Only some formats will be compatible with your revenue goals, audience, and content. It makes little sense for you to partner with a push ad network if you want to put video ads on your content.

Find ad networks that provide ads with the type of contract you want

In a similar vein, there are several different types of ad contracts out there. From CPM ads to CPC ads to CPS ads you can get paid from just showing an ad on your content to the sales generated for the said ad. Find an ad network that provides ad formats that fit your content and revenue goals.

Choose ad networks that have a commitment to sustainability

Consumers want sustainability. In India alone, 80% of consumers have indicated that they prefer sustainable goods over non-sustainable ones. We can deduce from this that it is likely that ads that are offering financially viable, ethical, and eco-friend products and services will perform better than ones that aren’t. Plus, ad networks and content creators should be mindful of accidentally spreading climate misinformation. While we struggle to find evidence of the same, we assume that picking an ad network that is committed to sustainability increases your chances of being a sustainable creator and showing planet-friendly ads. One example of the same is Conscious Advertising Network.

Struggling to find an ad network that fits your needs? Publisher Growth can help. We will analyze your content and then find the right ad network for you to partner with. Then we will notify you of the same. We also inform you about the various webinars and such taking place on the sites of our various monetization partners, thus increasing your chances of generating traffic and becoming a successful creator. Sign up for Publisher Growth here.

Disclaimer- At the time of writing this, Anjali Roongta is the brand manager at Publisher Growth.

Editor- Abhishek Dey