What is Rumble?

Rumble is a Canadian online video platform headquartered in Toronto, and founded in 2013. The site was founded by Chris Pavlovski, a tech entrepreneur from Canada.

For its first seven years, content on Rumble largely consisted of viral videos and news from mainstream media sources. In August 2020, however, Representative Devin Nunes accused YouTube of being overly censorious toward his channel and began posting his videos on Rumble. Other prominent conservatives and libertarians such as Dinesh D’Souza, Sean Hannity, and Representative Jim Jordan soon followed.

The platform forbids pornography, harassment, racist content, and illegal content; anything else is permitted. Following the 2020 United States presidential election, many conservative users of mainstream social media platforms, such as Twitter and Facebook, migrated to Rumble. According to Fortune, prior to this migration, the site was a "YouTube clone" filled with home recordings.

Other users and channels on Rumble include America's Funniest Home Videos, fact-checking website Snopes, American broadcasting company E. W. Scripps Company, Hodgetwins, cable news channels Newsmax and One America News Network (OANN), and international news organization Reuters.

Rumble has seen an increasing number of conservative video content makers jump ship from YouTube to its platform after said conservatives have seen some of their more incendiary videos demonetized on Google’s video platform. Rumble makes it much easier for video content creators to make money as the service isn’t limited to ad-based revenue for content creators.

As TechTimes reports, if a content creator’s video is licensed by one of Rumble’s partners such as MTV, Xbox, Yahoo, or MSN, the content creator can get “up to 90% of what the video makes on YouTube as well as another 60% of what the video makes through other partners.” Revenue take and other fixed payments depend on just how much ownership rights of the video the content creator is willing to give up.

Yet while it’s unlikely brands will license politically sensitive, incendiary content, conservative content makers can earn cash other ways on the platform. If a video makes it to the front page of Rumble, they’ll get $100 a pop. And keep in mind that Rumble doesn’t seem to monitor videos as much as YouTube does, meaning some creators feel like they have a greater amount of “free speech” on the platform.

Whether or not the Rumble boom lasts remains to be seen. President Trump has still yet to concede to Biden, even though all major media outlets—including conservative stalwart Fox News—has called the election for Biden. The animosity that has generated among Trump supporters, as well as feelings of persecution by traditional social networks, has led them to seek alternative outlets to where they can express their opinions on what they perceive to be the truth of the matter. Yet once Biden does take office, and Trump’s concession (or not) becomes moot, it’s unknown if these alternative platforms will continue to thrive as a ground for conservative voices. If you want to download video from rumble try Rumble Video Downloader.