What are the Top 8 Features of a Successful E-commerce Platform?

The emergence of e-commerce platforms has deeply influenced the buying habits of people around the globe. Besides visiting brick-and-mortar stores, they are also purchasing commodities from various online stores very frequently.

It is anticipated that in 2023, the online shopping population will cross the figure of 2.14 billion (Source: Hostinger). It is an attractive prospect that you should materialize with the help of a professional e-commerce development company.

This will help to impress this vast population with a seamless online shopping experience and to derive surplus revenue with time. But to achieve success and maintain your business growth, you also have to know:

8 Outstanding Features of a Successful E-commerce Platform

1. Fast Loading Duration

Users hardly have sufficient time and patience to wait for your e-commerce store to open up and exhibit what it has to offer.

So, when building an online store targeting desktops or mobile devices, the loading speed should be less than 2 to 3 seconds.

It will be better to receive guidance from a reputed e-commerce development company. This shall help to optimize the loading speed of your e-commerce platform quite magnificently.

2. Responsive Design

People use devices like smartphones, tablets, desktops, etc. to access online stores of various companies or brands. So, when creating an online store, you have to make sure that it perfectly appears on the screen size of different devices quite amazingly.

It will serve your target audience to access or visit your e-commerce platform with the convenient device of their choice. To make your e-commerce store responsive, fill up the contact form of the best app development company now.

3. Engaging UI/UX Design

A cluttered UI/UX design may turn away visitors from your online store. So, you have to establish contact with an e-commerce development company. It will allow you to serve your users with an organized and neat UI/UX design. This will automatically encourage them to navigate your online store with enthusiasm and deeper interest.

4. Smooth Checkout Process

For inspiration, you can visit e-commerce platforms like Amazon, Flipkart, etc. where you will notice that the checkout process is quite simple. When you are attempting to build an online store, communicating with a leading e-commerce development company is necessary.

This will help you to ensure that customers derive satisfaction from the entire checkout process when shopping from your platform. It will also help to boost the user retention rate quite conveniently.

5. Stringent Security

At the moment, every brand is working hard to provide a safe and secure online shopping experience to users. So, if you are also having the same concern, it is time to communicate with a professional ecommerce website development company as early as possible.

This shall help to upgrade the security quality of your e-commerce store by adopting measures like two-step authentication, installing a new SSL certificate, etc. to ensure that users never experience concerns when shopping from your digital store.

6. Quality Video and Images

It is often considered that a picture says thousands of words. So, when you are building a digital shopping platform, it will be better to upload product images and demonstration videos to keep your users hooked till the end.

When utilizing the ideal sections of your store to upload videos and images, receiving assistance from a reputed e-commerce website development company will be extremely helpful.

7. Immersive Marketing

As the e-commerce industry is witnessing the entry of new brands every now and then, you have to stay ahead of the competition with the deployment of suitable marketing techniques.

It involves proper utilization of all social and digital mediums that will help your online store to attract new customers quite consistently.

For receiving active assistance and support, communicating with a leading e-commerce website development company will be very helpful.

8. Deploy Gamification

Leading brands like KFC, Casper, etc. are introducing gamification elements in their online stores to ensure that users obtain immense pleasure throughout the year. It is helping them to witness increased revenue generation and also improving the record of end-user retention quite superbly. When integrating gamification into your online store, you must proceed with the help of a popular app development company to witness the best results on time.

Closing Statement

As every enterprise is migrating to the e-commerce world, it is the right time that you must also do the same to stay in the competition. Besides, it is very cheap to manage an online store unlike a physical shop or a retail store. It is the reason startups, Fortune 500 organizations, etc. are creating engaging e-commerce platforms to earn profits without much investment. So, if you are also considering shifting your business into the digital world, connect with an established app development company now.