What are the Steps To Create an Effective Brand Story?

Brand Storytelling is the sum of its corporate identity and reputation that use narrative techniques to engage with an audience and shape a brand’s identity beyond traditional marketing approaches. In simple words, it is the result of what a brand communicates about itself to grow business.

Why is Story Brand Marketing important?

Whether you work on story brand marketing or not, Indeed all brands communicate something on the website, social media, service page, online store, networking events, etc. From color to topography everything communicates, we need to choose the text, color, and images to communicate. And, communication is creating a brand story that tells our users, our followers, our customers about our brand.

Story brand marketing framework should be on controlling the message yourself before the message controls you or your business. You must know what image and values you want to convey to your audience for your brand and what type of communication you want to carry out. Because, if you don’t communicate or relate with your target customers, you can lose credibility and trust. Therefore, it is important to understand the importance of your brand story and get brand marketing services to grow effectively.

Elements of your brand story

Do you know how to communicate with your target audience? What kind of words, tone, or language will you use in the story. It can be formal or informal, close or distant. On the basis of it, you need to establish your voice, as well as a message for Verbal Storytelling.

What should you keep in mind while defining corporate voice?

• Key messages that define our brand
• Brand values
• Promise we make for our product or services
• Presentation of the Elevator pitch
• Language of the message
• The tone of the message or story
• Visual Storytelling

Visual storytelling is the most attractive aspect for any business to communicate. It may include fonts, logos, corporate colors, images on the web and social media, etc.

The key for Visual Storytelling is to maintain consistency. You should decide on colors that define your brand. Usually, you should include main colors, secondary colors to complement the main color. Colors can be according to the product or service or the Logo color. However, I can modify the secondary color of the logo in brand storytelling.

For example:- My website colors are orange and black, but I want to give my Storytelling for Entrepreneurs program its own identity, creating a logo for it and combining turquoise with orange. I kept the main color so as not to lose that real identity.

In the case of fonts, You should use two styles of fonts: one for the Headline or title and the other for the body text. Remember, don’t make each design totally different from the previous one. Because it is necessary to relate it with each other.

Steps To Develop Your Brand Story

Now you may know how important every aspect of the brand story is.

Below mentioned is a step-by-step guide to help you understand how you can develop it to grow your business more and more.

Step 1. Define your target audience

While developing a brand story framework, your customers should be the main element of your brand story. And, there is no surprise in it that the first step is to know your audience deeply. After deciding the targeting audience find out the below-mentioned information:-

• Interests
• Experiences
• Consumption habits
• Language you use

Step 2. Adapt your communication

The second step is quite easy, you need to decide the tone and language of the message you use for the brand story. If you choose to be formal, same on both website and social media because consistency is the key.

In terms of language, you should prefer the common language of your target audience while creating a story brand message as well as in website design. Then, decide the concepts associated with your brand, your activity, or your sector? Marketing and merchandising designate the same activity. But it depends on the country what its people use commonly. If you are addressing an audience that uses both words, decide on the one you use in your country or the one that is more used.

Step 3. Tell your own story

You should keep in mind that your users want to know you better and, for this, it is better to communicate about your brand by telling your own story.

It may not be an easy task, but it will surely help you to better connect with your customers. Your product and services may be identical to your brand and services.

The differential value focuses on the manufacturing process, material, or technique used for it. It shows that your competitors may be selling similar products or services, but they are not the same.

Now, the motivation (why) is what makes your brand truly different. Answer- Why do we get up every morning to run our business? Share it with your customers and you will see the magic and how they connect with you.

Step 4. Focus on creating a unique story and sharing it

When we talk about visual storytelling, we discuss coherence which we need to maintain while communicating our brand story. Do not invent a different story for your business every time otherwise, you will lose credibility. Decide and create your brand story and share it on your website and on your social networks. Tell it when they ask you what you do, why, or what your business consists of. The details you provide should be true to the essence.

Step 5. Communicate through Visual Storytelling

Now it’s time to work on your corporate identity through visuals. In this case, you can get graphic design services to detail the corporate fonts, colors, and the type of photographs and video illustrations, as well as icons that will be used on the website, online store, social networks, e-mails, etc.

Final Words:-

Having an effective brand story that is based on the customer’s need or resolving their problem will help you build a solid brand that is easily recognizable by your target audience. Story brand marketing services from an experienced marketing agency can be really fruitful for brand growth and development. With the help of a brand story, you can directly attract the customers you want.

Resource Link: https://medium.com/@smaithsophia348/what-are-the-steps-to-create-an-effective-brand-story-b2e752affb86