what are the sign riders in real estate?

Sign riders are small, customizable signs that attach to the top or bottom of a real estate yard sign. These add-ons provide additional information about the property, making the sign more informative and engaging. They are commonly used by real estate agents to highlight key details, promote special features, or share contact information.

Key Features of Sign Riders

Sign riders are designed to complement the main yard sign. Here are some common characteristics:

Size: Typically smaller than the main sign, ranging from 6 to 8 inches tall and 18 to 24 inches wide.

Placement: Mounted above or below the main yard sign using brackets or clips.

Material: Made from durable materials like aluminum, PVC, or corrugated plastic, ensuring they withstand outdoor conditions.

Customizable: Easily personalized with specific details or messages.

How Are Sign Riders Used in Real Estate?

Real estate agents use sign riders to enhance communication and grab the attention of potential buyers. Here are some of the most common uses:

Provide Additional Property Information

Sign riders can display key details about the property that might not fit on the main yard sign, such as:

“3 Bed / 2 Bath”

“2-Acre Lot”

“Pool & Outdoor Kitchen”

Promote Special Features

Riders are perfect for showcasing unique selling points that set the property apart, such as:

“Lakefront Property”

“Recently Renovated”

“Move-In Ready”

Direct Potential Buyers to More Information

Many riders include websites, QR codes, or text message numbers for buyers to access additional property details.

Highlight Agent Contact Information

Riders can prominently display the agent’s name, phone number, or email address, making it easier for potential buyers to reach out.

Announce Property Status

One of the most common uses of sign riders is to indicate the property’s current status:

“Open House”

“Under Contract”

“Sold”

Benefits of Using Sign Riders

1. Increased Visibility and Engagement

Adding a sign rider makes your yard sign more dynamic and eye-catching. It provides extra information that could be the deciding factor for potential buyers.

2. Customization and Flexibility

Sign riders are easy to update or replace, allowing agents to change the message as the property status evolves (e.g., from “For Sale” to “Under Contract”).

3. Cost-Effective Marketing Tool

Compared to other forms of advertising, sign riders are affordable and offer a high return on investment by generating more inquiries and interest.

4. Boosts Agent Branding

Sign riders are a great way to reinforce your personal brand. Including your name, logo, or slogan on the rider can help establish you as a trusted real estate professional.

Types of Real Estate Sign Riders

Property Feature Riders

Highlight specific features or amenities.

Directional Riders

Used to guide buyers to an open house or property location.

Example: “Open House →”

Status Riders

Communicate the property’s status.

Contact Information Riders

Share the agent’s phone number, website, or social media handle.

Custom Message Riders

Fully customizable with unique messages tailored to the property or marketing strategy.

How to Choose the Right Sign Rider

To make the most of your sign rider, keep these tips in mind:

Keep It Simple

Avoid clutter. Use short, clear messages that can be read from a distance.

Use High-Contrast Colors

Choose colors that stand out and match your brand. High-contrast combinations (e.g., black and white, blue and yellow) improve visibility.

Ensure Durability

Since sign riders will be exposed to outdoor elements, choose weather-resistant materials like aluminum or PVC.

Maintain Consistent Branding

If you use multiple riders, ensure they match your brand colors and font styles for a cohesive look.

Final Thoughts

In real estate, small details make a big difference. Sign riders are an effective way to enhance your yard signs, communicate key property information, and engage potential buyers. By using well-designed and strategically placed sign riders, agents can attract more interest, generate leads, and close deals faster.

If you’re a real estate agent, consider adding sign riders to your marketing strategy—you’ll be surprised at how much impact a small sign can have!