What Are Commercial Signs in Real Estate?

Real estate marketing isn’t just about listing properties online—commercial signs play a crucial role in attracting buyers, tenants, and investors. Whether you’re selling, leasing, or promoting a new development, the right signage can capture attention, establish credibility, and drive sales.

But what exactly are commercial signs in real estate, and how do they differ from other types of signage? More importantly, how can real estate professionals use them effectively? In this article, we’ll break it all down and explore the importance, types, and benefits of commercial real estate signs.

Understanding Commercial Signs in Real Estate

A commercial real estate sign is a type of outdoor signage used to market commercial properties such as office buildings, retail spaces, industrial facilities, and land for development. Unlike traditional yard signs, which are commonly used in residential real estate, commercial signs are larger, more durable, and designed for long-term visibility.

These signs serve multiple purposes, including:

✅ Advertising properties for sale or lease

✅ Providing contact information for brokers or property owners

✅ Attracting investors or business tenants

✅ Showcasing upcoming real estate developments

Why Are Commercial Signs Important?

Commercial real estate transactions are often high-value and long-term investments, meaning buyers and tenants need trust and reassurance before making decisions. A well-placed and professionally designed sign can:

Increase property exposure to potential buyers and tenants.

Establish credibility for the real estate agency or developer.

Generate leads 24/7, as signage works even when agents are unavailable.

Reinforce branding and make a property stand out in a competitive market.

Types of Commercial Signs in Real Estate

Commercial real estate signs come in various forms, each serving a specific purpose depending on the type of property and marketing strategy. Here are some of the most common types:

1. For Sale and For Lease Signs

These are the most common commercial signs, used to advertise properties available for purchase or rent. They typically include:

The brokerage or property owner’s name

Contact details (phone number, website, or QR code)

Key property details (square footage, available units, etc.)

These signs are often large and placed in high-traffic areas to capture the attention of potential investors or tenants.

2. Development and Construction Signs

When a new commercial property is under construction, real estate developers use development signs to create buzz and attract interest from potential buyers or tenants. These signs often display:

Architectural renderings of the completed project

The name of the developer and contractors

Expected completion date

Leasing or purchase opportunities

These signs help generate early interest and ensure the property is fully leased or sold before construction is completed.

3. Monument Signs

Monument signs are permanent structures, usually made of stone, concrete, or metal, placed at the entrance of a commercial property. They are used to:

Identify office parks, shopping centers, and corporate campuses.

Provide a professional and established look.

Display business names and addresses clearly.

These signs are essential for businesses that want high visibility and long-term branding.

4. Window and Banner Signs

For commercial properties with vacant storefronts, window signs and banners are effective at promoting leasing opportunities. These signs typically include:

"Retail Space Available" or "Now Leasing" messages

Contact details for the leasing agent

Eye-catching graphics to attract walk-in inquiries

These are commonly used in downtown areas, shopping malls, and office buildings.

5. Directional and Wayfinding Signs

In large commercial complexes, directional signs help visitors navigate the property. These signs are often used in:

Business parks to guide customers to the correct building.

Shopping centers to highlight available parking and entrances.

Industrial parks to direct trucks and deliveries.

Well-placed directional signs improve visitor experience and make properties more accessible.

6. Digital and LED Signs

With advances in technology, digital and LED signs are becoming popular in commercial real estate. These signs offer:

Dynamic content, such as leasing updates and event promotions.

Increased visibility, especially at night.

The ability to update information remotely.

These are commonly used for high-traffic areas like commercial plazas and entertainment districts.

How to Design an Effective Commercial Real Estate Sign

A commercial sign must stand out and communicate key information quickly. Here are some essential design tips:

1. Prioritize Readability

Use large, bold fonts that can be read from a distance.

Keep the message short and clear (e.g., "Office Space Available – Call 555-123-4567").

Avoid clutter—too much text can overwhelm viewers.

2. Use High-Contrast Colors

Choose high-contrast color combinations like:

🔹 Blue & White (Professional Look)

🔹 Red & Black (Urgency and Boldness)

🔹 Yellow & Black (High Visibility)

This ensures maximum readability, even from a moving vehicle.

3. Include a Call-to-Action (CTA)

A sign should prompt action with phrases like:

✅ “Call Now for Leasing Info”

✅ “Visit Our Website for Details”

✅ “Move-In Ready! Inquire Today”

4. Choose Durable Materials

Since commercial signs are often placed outdoors for extended periods, they must be weather-resistant. Popular materials include:

Aluminum (rust-proof and long-lasting)

Coroplast (Corrugated Plastic) (lightweight and cost-effective)

Acrylic & PVC (sleek, modern look for storefronts)

5. Add Branding Elements

A commercial sign should reinforce brand identity by including:

The company logo

A consistent color scheme

A QR code for quick website access

Where to Place Commercial Real Estate Signs for Maximum Impact

To maximize visibility and effectiveness, strategic placement is key. Ideal locations include:

📍 Near busy intersections – to capture high traffic exposure

📍 At property entrances – to establish presence and credibility

📍 Along highways and main roads – to attract commuters and passersby

📍 Near competing properties – to lure potential buyers/tenants away

By carefully placing commercial signs, real estate professionals can increase inquiries and close deals faster.

Final Thoughts

Commercial signs in real estate are more than just advertisements—they are powerful tools for attracting buyers, tenants, and investors. Whether you're selling office space, leasing a retail unit, or developing a new commercial project, the right signage can make a huge difference in visibility and success.

By choosing the right sign type, design, and placement, real estate professionals can maximize property exposure, generate more leads, and close deals faster.

Are you using commercial real estate signs effectively? Share your experience in the comments! 🚀