Website designing-Key elements in 2021

You might have surfed thousands of websites. Among them, you liked some and you hated some. Why? Because there were few elements that you did not like or found arranged or attractive enough. Maybe it was design, layout, speed, responsiveness, or navigating the website. There could be various possibilities.

Website design is very similar to the rest of the other elements that evolve according to time and technology. It does not remain the same and stagnant and therefore it creates a huge impact upon the website and its performance. Have you ever noticed, a website of a website designing company? Don’t they have a very minimal yet beautiful and astounding website that is very easy to navigate and soothing to look at?

Let's look into the things that maximize your website’s value and performance many folds. And what is a crucial point to take care of.

Website Design

The very first thing that comes to your mind while you think of a website is design. How would things be? How shall be they arranged? What would be the home page? What will the other pages look like? What would be the menu arrangements? What would be the banner? What should be the font? Etc. there are many many things that tick your mind when you just think of a website. This is website design.

Therefore a website design is an arrangement of all the necessary elements according to your designed layout and keeping it as minimalistic as possible yet beautiful.

Page Speed

Page speed refers to the speed of opening pages of your website. Do they open instant or take time? If they are instant enough very well. If they are not, find out the problems?

Here, optimizing the content and images, videos and other external elements would be very helpful as compressing their size makes them much smaller and quick to respond. Most of the people leave the website immediately as a website loads slow. This is also called Bounce Rate. And it's not only the traffic that it impacts, but also affects the ranking of the Google Search Result and other elements.

Navigation

Navigation of a website is very crucial. Accessing the files and other elements is why people come to your website. If the data can not be accessed the purpose of the existence of a website is useless. Therefore, simple and clear navigation to explore all the menu and other components must be very accessible and easy to reach.

Responsiveness

Before we move ahead, do you think people nowadays surf websites or use apps on desktop?

Well, more than 90% of people have exit desktop browsing and have shifted to mobile browsing from 2010. And because of such huge change responsiveness has come into play. Because of the portability of a smartphone people tend to use it more than sluggish desktops.

Being responsive is something that a website cannot compromise on. Since 2017, internet traffic coming from mobile devices has consistently been more than half. In the third quarter of 2020, mobile devices were responsible for 60.8% of all the internet global traffic. We also saw how impatient a user is when it comes to browsing the internet in the above section. This clearly indicates that jumping off the website’s responsive would clearly mean risking more than half of your traffic and users.

Typography

The user will hit the back button in no time if they don’t like the website.

Typography includes the font style you are using, the font height you are using, the line spacing, the font’s color, the line length, etc. The objective is, of typography is to have no difficulty understanding the written content on your website.

The most important part of the typography is the font the website uses. There are three basic rules always to remember while designing the website. First of all, the font should be readable and very clear. This is also mentioned in Google Search Console to maintain your website. So clear that the user should not even realize and start focussing on the font rather than the content. Secondly, the number of fonts used all over the website should be the same and not mismatched, while one single font is the best way to go.

Cross browser compatibility

When the website fails to render properly on different browsers or different versions of browsers or different operating systems. Cross-browser compatibility issues are generated due to various base engines on which the browser works. Various browsers also choose what they would like to incorporate and what features they will deprecate from their systems. If a website is still using such features or has not adapted to newer ones, the website fails to render properly.

Conclusion

Whenever you choose a design look-out for all the elements and impacts that it creates on the website. Choose wisely and code well.

Kudos!