Trump-affiliated World Liberty Financial plans loyalty points program for USD1 stablecoin users

World Liberty Financial — the DeFi venture publicly supported by members of the Trump family — announced plans on Thursday for a USD1 points program aimed at rewarding users of its stablecoin. The program will initially roll out with a small group of crypto exchange launch partners.

In a post on X, the project pitched the idea as a crypto-native twist on traditional loyalty programs:

“Loyalty programs fuel many iconic American brands — from airline miles to hotel points. We’re bringing a similar model to crypto to reward our esteemed users.”

The goal is straightforward: take a familiar consumer reward structure and apply it to a space where user activity rarely translates into perks.

How the USD1 Points Program Works

Stablecoins like USD1 are a key part of the crypto economy, powering everything from payments to DeFi lending. But according to World Liberty Financial, active users don’t usually see tangible rewards for trading, staking, or holding them.

The USD1 points program aims to change that. Participants can earn points through a variety of activities, including:

1. Trading USD1 pairs on participating exchanges
2. Holding USD1 balances in partner accounts
3. Staking USD1 for yield opportunities
4. Using USD1 in approved DeFi protocols

Interacting with the WLFI mobile app

World Liberty Financial says each exchange or partner may have its own rules for trading and holding, and the calculation methods for points could vary depending on the platform. As the network grows, both the earning criteria and the redemption structure could evolve.

Gate Joins as First Exchange Partner

While the project hasn’t set a launch date for the program, crypto exchange Gate was the first to publicly confirm its involvement. Gate will offer additional points for users placing limit orders with USD1 pairs.

Importantly, Gate Labs clarified it has not invested in World Liberty Financial or its USD1 token — it is participating purely as an operational partner for the loyalty rollout.

What’s Behind USD1

Launched in April, World Liberty Financial describes USD1 as being fully backed by short-term U.S. government treasuries, U.S. dollar bank deposits, and other cash equivalents. The stablecoin is issued by BitGo Trust Company, a well-known custodian in the crypto space.

By linking the stablecoin to U.S. government debt instruments, the project aims to appeal to both retail and institutional users who value transparency and low volatility in their on-chain assets.

Trump’s Crypto Endorsement and Political Angle

Former President Donald Trump has been increasingly vocal about his support for dollar-backed stablecoins, calling them an important step for U.S. leadership in digital finance. The sector recently crossed $250 billion in total market capitalization, underscoring its rapid growth.

But the Trump family’s close ties to World Liberty Financial are raising eyebrows. Trump himself, along with his three sons, hold either ambassadorial or advocacy roles for the project. That level of involvement has sparked debate about potential conflicts of interest — especially if the administration’s stance on crypto policy shifts in the future.

Early Airdrops and Community Engagement

World Liberty Financial has been active in trying to build a user base for USD1 since launch. In June, the project airdropped USD1 tokens to around 85,000 WLFI governance token holders as a promotional push.

Last month, the community voted to unlock WLFI governance tokens, making them tradable for the first time. This move has given early supporters a way to realize value from their holdings, while also boosting liquidity for the asset.

Bigger Picture for DeFi Loyalty Programs

The USD1 points program reflects a broader trend: crypto platforms looking to replicate successful loyalty systems from traditional industries. Airlines, hotels, and credit cards have long used points to lock in customers. If a stablecoin can do the same — with transparent rules and clear redemption value — it could create stronger user retention and increase transaction volumes.

Still, questions remain about how points will be redeemed, whether they’ll have direct monetary value, and how the program will be regulated in different jurisdictions.

TAGS : DONALD TRUMP , TOKENS