Travel Experiences Distribution Platforms: Top Travel APIs & White-Label Solutions

The tours and activities ecosystem has two main layers: supply aggregation—connecting and managing experiences content from global providers—and distribution enablement—delivering that inventory to end users through APIs or branded marketplaces. Some platforms specialise in one of these layers, while others span both, offering the infrastructure to source, manage and distribute experiences from end to end.

Platforms that combine these layers allow banks, loyalty programs, online travel agencies and digital platforms to launch a fully‑fledged experience offering without having to contract, load or maintain dozens of suppliers themselves. Offering bookable travel experiences can drive user engagement, increase retention, and open new revenue streams.

Building this from scratch is slow, expensive, and requires ongoing supplier management. That’s where white-label/ API marketplaces shine. They provide fully branded, plug-and-play solutions to offer curated experiences without the development overhead.

Below are five leading travel experiences distribution platforms that are ranked as the best for 2025. Most focus on distributing their own or contracted supply, while one consolidates multiple suppliers and aggregators within a single ecosystem - combining supply aggregation and distribution end-to-end.

1. Bridgify – Plug‑and‑Play API & White‑Label Marketplace

Bridgify provides the infrastructure that powers travel experiences at scale. It aggregates and manages a global supply of over 1 million tours, activities, and lifestyle experiences - and enables partners to distribute that content through APIs, fully branded white-label marketplaces, or AI-powered conversational agents. The platform is trusted by banks, loyalty programs, fintechs, OTAs and digital platforms that want a scalable solution to offer travel and lifestyle activities, experiences, and rewards without managing suppliers themselves. While several platforms on this list, primarily operate B2C marketplaces with limited B2B access, Bridgify functions as a B2B2C infrastructure - aggregating supply from multiple providers and powering experiences distribution at scale through APIs and branded marketplaces.

Their solutions appeal to both enterprise‑scale brands and OTAs wanting a single connection to global experiences. Their powerful API solution – Plug‑and‑play for scalable travel platforms and their White‑Label marketplace make Brifdgify as our top pick because it aggregates all the other platforms mentioned on our list. It is the “aggregator of aggregators”.

2. Holibob – Customizable White-Label for Agile Travel Brands

Holibob provides a white-label experiences platform with a clean design and developer-friendly backend. It’s ideal for early-stage travel startups or lean teams that want speed and flexibility, without managing supplier connections themselves.

Unlike Bridgify, Holibob focuses primarily on distribution connectivity for travel brands rather than full end‑to‑end supply aggregation. Great for startups testing new experiences products or boutique brands looking to launch locally before scaling globally. The platform enables delivering highly personalised collections of onboarded experiences and layering personalised recommendations on top of proven marketing playbooks, allowing optimization of experiences revenue.

Holibob emphasises effortless integration—its platform is designed to integrate with existing supply so brands can start driving revenue quickly.

The next 3 on our list are B2C marketplaces that sell directly to travelers , however they deserve a spot here as they also offer a partner solutions API.

3. GetYourGuide Partner Solutions – Marketplace Access & API Connectivity

GetYourGuide offers a large tours and activities marketplace to consumers. However they also offer through its Partner API and affiliate programmes a B2B solution- brands can embed GetYourGuide’s inventory into their own channels. Cnnecting GetYourGuide product options with a partner’s system allows automatic updates of product availability and pricing, eliminating manual updates. The API also processes bookings automatically and provides a seamless booking and redemption experience with the partner’s ticket barcodes or QR codes added to GetYourGuide vouchers. Additional endpoints enable partners to update prices, modify booking cut‑off times and query product lists or details.

GetYourGuide’s partner solutions are best suited to digital brands that want to leverage a large, recognisable marketplace without building supplier relationships from scratch. Because GetYourGuide primarily distributes its own marketplace content rather than aggregating content from other OTAs, it is not a full end‑to‑end aggregator . However, its API connectivity and affiliate tools make it attractive for travel portals that prioritise brand recognition and high‑quality tours.

4. Musement (TUI Group) – Curated Global Tours & In‑Destination Services

TUI Musement combines a curated product portfolio with scalable digital platforms and in‑destination service teams. They offer digital solutions alongside seamless in‑destination services and a global, curated portfolio of experiences, empowering partner businesses to maximise revenue and improve customer loyalty. The group works with leading travel brands including online travel agencies, tech platforms, tour operators, hotels, airlines and ground transport providers.

TUI Musement distributes tours, activities and transfers through API connections. Through their API integration, travel agencies and tour operators connected to the platform can book TUI Musement’s product offerings. The integration provides real‑time availability, up‑to‑date pricing and instant booking confirmation, streamlining distribution for travel professionals. Musement’s portfolio spans experiences, transfers and multi‑day tours, making it attractive to OTAs and large travel retailers seeking a trusted supplier with in‑destination support.

5. Tiqets – Attraction Ticketing & Curated Experiences via API

Tiqets is best known for its ticketing technology and curated catalogue of attractions. Its Distributor API allows partners to access top attractions worldwide, offering a seamless API connection to a curated world of tours, activities and travel experiences. Tiqets provides detailed content and insights to help partners build high‑conversion pages and ensures partners use up‑to‑date product information, reviews, pricing and availability. The API supports swift catalogue integration, letting partners connect to their own platform or sales engine to sell top‑rated experiences. Dedicated commercial and technical support helps partners optimize integration, and location‑based results allow automatic suggestions of nearby experiences.

Partners can retrieve content, access real‑time ticket availability and pricing and connect their own checkout solution to Tiqets inventory for seamless order creation and cancellation. Tiqets notes that its Distributor API is designed for online travel agents, corporate benefits and gifting platforms, electronic distribution systems and destination management companies. For brands that mainly want attraction tickets and museum passes without managing supplier contracts, Tiqets offers a straightforward and cost‑effective option.

Comparison Table

Conclusion

Travel brands, financial institutions and loyalty programmes wanting to offer bookable tours and experiences now have mature options beyond building their own supplier networks. Bridgify stands out for enterprises that require both supply aggregation and distribution enablement. Holibob caters to startups and mid‑size travel brands seeking personalised curation. The other 3 B2C platforms we listed also offer an API solution; the GetYourGuide Partner Solutions provides access to a consumer marketplace with automatic updates and simple affiliate tools, while Musement offers a curated mix of experiences, transfers and multi‑day tours backed by in‑destination teams. Tiqets specialises in attraction tickets and museum passes, with a developer‑friendly API and high‑quality content.

By choosing the right distribution platform, brands can create engaging travel experiences, deepen customer loyalty and unlock new revenue streams without the complexity of managing suppliers on their own.