Top 9 Ways to Improve your SEO Ranking in SERP

Search engine optimization (SEO) is the only way that helps you improve the ranking of your website in search engines organically. It boosts the online visibility of your brand and helps your website generate higher traffic, which helps you gain more potential customers, sales, and higher revenue.

Meanwhile, SEO has become very tough due to the availability of many websites that need to compete with each other to secure a better position in SERPs. Apart from this, Google also launched various algorithms to improve the online search experience for visitors, which also made the practices of search engine optimization tough.

So, if you struggle to improve your SEO ranking of your website, you are in the right place to get the most effective solutions in this regard.

How to Improve SEO Ranking of your Website

We are going to outline here various ways that you can implement to boost the SEO ranking of your website and take your business to the next level.

1. Use Top-Quality Content

Some top SEO experts in Bangalore suggest, “If you are thinking about how to rank higher on Google, you need to think about quality content. You must remember the fact that a website is the face of your business and content is the mouth.” Therefore, you should never leave any stone unturned to publish quality content on your website. You need to understand the content is the reason why visitors land and stay on your website. It helps them gather more details about the products and services that your business offers, apart from your business objectives.

So, using high-quality content on your website helps users know more about your business and products and services interestingly and encourages them to stay on your website for a long time. Quality content is also necessary to make your business reliable and thus create a great market reputation for your brand.

2. Update Content at a Regular Interval

This is another thing that you need to do if you think about how to boost SEO. Even if your website contains high-quality content but you are not updating content at a regular interval, your website will not generate higher traffic. As we mentioned above, your website should give visitors a reason to visit a website. And you can do it most easily if you update your content regularly. It’s also the best way of increasing the relevancy of your website while keeping your website fresh and updated.

We all are aware of the increasing importance of blogging in today’s time. Businesses nowadays publish blogs on their website regularly to attract visitors and help them gather new information. It helps the website maintain its online presence in search engines and also attracts a large number of visitors.

3. Increase Loading Speed

No matter how well your website is developed, it will neither engage visitors nor will rank in search engines with a slow loading speed. You need to understand that the loading speed of your website directly impacts your visitors.

According to a study, a website that appears on the top of Google’s first page generally has a higher loading speed when you compare them with those websites that appear on the bottom.

So, the above study makes it evident that if you rank better in Google’s SERPs, you need to improve Google ranking of your website.

To check the loading speed of your website, you can use various tools such as Google Page Speed Insight, WebPage Text, Uptrends, Sematext, and many others.

You can improve the loading speed of your website in various ways by switching to a better host provider, compressing images, minimizing the size of page files, and more.

4. Boost Dwell Time

So, does Google give preference to dwell time to improve your SEO ranking? Most SEO professionals seek to get the exact answer to this question. Well, the answer is ‘YES’.

Google keeps an eye on your website and if your visitors quickly leave your website, it creates a negative impact on the online ranking of the website. And after some time, you will witness a major fall in the search engine ranking of your website.

So, you need to put hard effort to decrease the bounce rate of your website and it works great to improve your SEO ranking. To minimize bounce rate, you can embed videos on your website that will help you witness wonderful outcomes.

5. Link Optimization

It’s another way that not only helps your website rank in search engines but also improves its credibility. For stats and data, you should use links from trustworthy websites, which also project your website as trustworthy and thus visitors find a genuine reason to trust your website.

When it comes to using links on your website, you should focus on both internal and external links equally. You can do link optimization for your website in various ways that include fixing broken links, diversifying links, getting a link from high-quality websites, and more.

6. Use Question-Related Keywords

People nowadays prefer to read content that gives a direct answer to those most frequently asked questions related to the things that they search for.

When you make a strategy for using keywords for your website, you need to focus on using keywords related to questions. It indeed helps your website easily appear on the first page of search results and thus boosts its online ranking.

To search for question-related keywords for your website, you can use various websites such as Answer the Public, QuestionDB, and many others.

7. Meta-data/Meta -tags

This is one of the most crucial parts of on-page and also the most important factor that determines the search engine ranking of your website. You need to make crucial changes and update the metadata of your website with time.

There are different types of metadata – title metadata, description metadata, and keyword metadata. You need to focus on all these metadata equally and update them whenever you change content or after a certain time.

8. Use Image Alt Tags

Well, most people don’t use Alt Tags properly for images that they use while publishing content. And this is indeed the biggest mistake that they commit and thus fail to get the desired results.

Google makes it mandatory to use Alt Tags for every image that you use on your website, be it for publishing web content or blogs.

9. Make your Website Mobile Responsive

Mobile responsiveness website design is another factor that Google gives preference for online ranking. So, make sure your website is better optimized for different mobile devices and appears properly on them. Your website should be capable of offering an outstanding experience to mobile users.

Also, a properly formatted page of any website encourages users to engage with it for a longer period. You need to spend enough time selecting the right layout to create your website. Make sure that the layout that you choose has organized, clear, and fully uncluttered. While formatting your pages, you should also think about typography, font size, text color, etc.

Final Words

To beat the cut-throat online competitive world, you need to work hard to improve your SEO ranking. You can follow and implement the above techniques to boost the online visibility of your website.