Top 9 Event Management CRM Software for Smooth Planning & Execution

The events sector is growing at breakneck speed due to growing business sponsorships towards visibility and people's interaction with their brands. Driven by markets such as sports, entertainment, and conventions, the business is expected to increase from $1,313.49 billion in 2024 to the estimated $3,612.27 billion figure in 2031. As the growth surges, what the sector clearly needs is robust CRM for events management solutions for optimized planning, execution, and follow-up activity post-event.

The correct CRM assists event organizers with registering, marketing, and actual-time collaboration, ensuring the smooth going for walks of the occasions and more desirable attendee revel in. In this text, we will talk the 9 best CRM for occasion planners to enable you to conduct occasions easily and enhance attendee experience.

Key Features to Look for in a CRM for Events

Selecting the appropriate CRM for event spaces is important for effective event planning and execution. An effective CRM maximizes streamlined operations, enhanced attendee interaction, and optimized event ROI. A robust CRM for event venues and planners must feature:

• Event Registration & Ticketing – Automatically track attendees, registrations, and ticket sales.
• Lead & Contact Management – Track prospective sponsors, vendors, and attendees.
• Marketing Automation – Automatically send email campaigns, reminders, and follow-ups.
• Task & Workflow Management – Automate event planning and management with task monitoring.
• Customization & Scalability – Tailor CRM functionality to various event types.
• Integrations – Integrate with marketing, accounting, and communication platforms.
• Reporting & Analytics – Monitor attendee behavior, ROI, and event performance.
• Attendee Engagement Tools – Improve attendee experience with surveys, polls, and networking capabilities.
• Sponsor & Exhibitor Management – Maximize sponsorships and exhibitor relationships for revenue increase.

9 Best Event Management Software CRM

It is not always easy to find the best CRM software for event management. Presented below are the 9 best CRM for event organisers, with powerful features to make event planning and execution seamless.

1. CrmOne

CrmOne is an all-purpose CRM for event planners, which helps streamline event planning, execution, and follow-ups. With AI-based insights, automation, and smooth integrations, it makes workflow more efficient.

Key Features:

• Automated follow-ups and email marketing
• Customizable dashboards and reporting tools
• Seamless third-party app integrations
• Attendee insights and behavior tracking powered by AI
• Mobile event management app for on-the-go management
• Automated event planning workflow creation
• Real-time collaboration and task assignment
• Smart reminders and notification alerts

2. Pipedrive

Pipedrive is a very visual CRM for event managers that is popular for its easy pipeline management and automation capabilities. It assists event planners in tracking sponsorship deals and automating event-related tasks with ease.

Key Features:

• Sales pipeline tracking for sponsorship deals
• Event task automation
• Customizable CRM workflows
• Lead tracking and follow-up automation
• Team collaboration tools for coordination
• Real-time performance analysis
• Drag-and-drop event planning

3. Salesforce

Salesforce is a high-end CRM for event planning enterprise, providing AI-powered insights, custom automation, and superior information evaluation. It allows event planners in handling registrations, attendees, and publish-occasion reviews.

Key Features:

• Event registration and attendee tracking
• Real-time reporting and analytics
• Custom CRM automation for events
• Multi-channel marketing campaign management
• Integration with virtual event platforms

4. ClickUp

ClickUp is an event organiser's project management and CRM, featuring task automation, collaboration features, and workflow customization. It makes event planning easy by having everything in one place.

Key Features:

• Event planning customizable workflows
• Task management and calendar integrated
• Automated reminders and notifications
• Event budgeting tools integrated
• Real-time document sharing and team collaboration
• Event task time tracking

5. Centripe

Centripe is a one-stop CRM for event management businesses, offering client management, marketing automation, and exhibitor coordination tools. It facilitates smooth event execution through automated workflows and analytics.

Key Features:

• Event-specific CRM customization
• Automated marketing campaigns
• Speaker and exhibitor management
• Social media integration for event promotions
• AI-driven attendee engagement insights
• Online registration and payment processing

6. Zoho

Zoho is a friendly best event planner CRM that provides end-to-end sales, marketing, and workflow automation. It streamlines event management by using AI-powered insights and friendly UI.

Key Features:

• Tailor-made event workflows
• Email and social integration
• End-to-end tracking of event sales
• Custom lead nurturing automation
• Event survey and feedback gathering
• Support for multiple languages for global events
• Mobile-accessible CRM for event tracking

7. HubSpot

HubSpot is a user-friendly best CRM for event management that offers automation and analytics for effortless event planning. It automates communication, ticketing, and post-event follow-ups.

Key Features:

• Sponsor and attendee management
• Email marketing automation for events
• Custom event dashboards for insights
• Content management system for promoting events
• Automated follow-ups and reminders for events
• Custom event ticketing system

8. Monday.com

Monday.com is an adaptable event management CRM software that includes drag-and-drop task planning, collaboration among teams, and budgeting features. It would be perfect for event planners who require a visual dashboard for project monitoring.

Key Features:

• Drag-and-drop event task planning
• Personalized CRM event pipelines
• Collaboration tools in real-time
• Kanban boards and event planning templates
• Time tracking for event planning activities
• Automated invoice generation and budget management
• Multi-user access with permissions based on roles
• Event reporting using visual dashboards

9. SalesMate

SalesMate is the productive best CRM for events, providing automation, contact management, and analytics. It is developed to enhance event marketing, lead generation, and attendee engagement.

Key Features:

• Automated reminders and follow-ups
• Contact segmentation of event attendees
• AI-based event insights
• SMS and email automation
• Multi-user team collaboration
• Custom event registration forms and templates

How to Choose the Best CRM for Your Events?

The right CRM for event planning business should match your event size, feature needs, budget, and integration requirements for smooth execution and better ROI.

• Event Size & Complexity: Choose a CRM that scales with your needs.
• Feature Requirements: Ensure the CRM offers event-specific tools like registration, automation, and analytics.
• Integration Capabilities: Check for compatibility with your existing marketing and accounting tools.
• Budget & Usability: Opt for a user-friendly CRM that fits your budget.
• Customer Support & Training: Ensure the CRM provides adequate support and training materials for easy implementation.

Final Thought

An optimized CRM for event planners improves event planning, execution, and guest engagement. Regardless of whether or not you require automation, advertising and marketing, or insights, the suitable CRM software for occasion control have to meet your business necessities. With the right CRM, you could automate occasion operations, optimize visitor pleasure, and enhance typical event ROI. With numerous choices, thoroughly evaluate each CRM's capabilities and choose the one that suits your event planning approach.