Tips to Grow your YouTube Channel fast

When you are just creating a new channel, there are a few steps you can take to set yourself up for success. Keep these tips in mind as you start to build out your channel so you can reach as many people as possible with your video content.

Pick the right channel name

The first thing you need to do is choose a name for your YouTube channel. What is the perfect way to represent the type of content you plan to create?

The perfect YouTube channel name:

• Has your company or personal name in it

• Has a word or phrase that categorizes it

• Is short and easy to say

Some channel examples include Abbie Emmons, an independent author who shares content to help others write their first novel, Doctor Mike, as you may have guessed, a doctor who shares medical content, and Balkan History & Culture, a channel that shares educational materials about the Balkans.

Brands, like Surfer, Visme, and Hootsuite, tend to just stick to their brand name, making it easy to find them.

However, you will find more random names out there, like SparkleEgg, a cozy gaming channel, Cocomelon, a nursery rhymes channel, and That Practical Mom, a channel sharing life advice from a mom.

Consider your niche (more on that in the next tip), the types of content you want to share, and if it makes sense to just use your name or brand name. Or why not try out our YouTube name generator and let AI do it for you?

Define your niche

It is important to define a niche as it helps guide the topics you should be creating content around, giving your channel direction.

As Garrett Yamasaki, CEO of ecommerce shop WeLoveDoodles, explains, “For beginners, the cornerstone of success is niching down with purpose and consistency. When I launched the WeLoveDoodles YouTube channel, I focused exclusively on Doodle-specific content like grooming tutorials, breed health deep dives, and training challenges to carve out a dedicated audience.”

You can see some of Yamasaki’s channel content below, showcasing just how well choosing a niche can help whittle down your content ideas (and find the right audience because of it):

If you are a creator, your niche should be something that you are passionate about or interested in. You can use these questions to help decide what your niche should relate to:

• What do I lose track of time doing?

• What could I talk to my friends about for hours?

• In my free time, what do I search/watch/learn about online?

If you are a brand, this is easy enough — your niche should be related to your business industry. To use the brands we mentioned in our last tip:

• Surfer, an SEO tool, shares videos about writing highly optimized content

• Visme, a graphic design tool, shares videos about creating visuals

• Hootsuite, a social media management tool, shares videos about using social media for marketing

Find a niche that makes sense for your channel and stick with it. Getting consistent and reliable with your content types is one of the best ways to build a loyal and engaged audience.

Optimize your channel for discoverability

Set your channel up for success by fully optimizing and filling out your profile. Even if your subscriber count is still in the single digits, make sure you look established right from the start.

To do that, you will need to add:

• Profile photo: As a creator, this should be a professional headshot of yourself; as a brand, this should be your logo

• Channel art: Create a graphic that helps to showcase what viewers can expect from your channel

• Video watermark: Add a watermark (ideally your channel logo) that appears in the corner of all your videos for further recognition

• Channel description: Explain what your channel will be all about, or consider using our YouTube channel description generator

• Links/contact info: Add links to your other social media channels as well as an email address or website to let people get in touch with you

• Featured video: Choose the perfect introductory video to live at the top of your YouTube channel

• Verify your channel: Getting verified on YouTube helps boost your credibility and help subscribers trust your channel

You can make all of these changes in the Channel customization area of your YouTube Studio. Providing all of this information upfront helps people understand if they want to subscribe and follow along with your content or not.