Tips for Mobile-Friendly Website Design

The number of mobile users has increased tremendously in the last decade. At present, there are 4.22 billion mobile users around the world. Of which 4.66 billion are active internet users. With the increase in mobile users, the need for mobile-friendly website design is also growing.

In 2009, the mobile web traffic was only 0.7% and in 2020 hiked to 50.3%. This means that mobile web traffic is increasing daily. Therefore, optimising a website for mobile is very important with the changing scenario. You are surely going to be out of the competition if you overlook the numbers. It may also prevent you from getting more traffic and leads.

Google has also notified that it wants to serve mobile users with mobile-friendly web pages because of this increasing number of mobile users worldwide.

The mobile-friendly websites are also ranked higher in Google search ranking than the site that is desktop readable only.

Here are the top 8 tips for you to make your website mobile users friendly:

1) Optimize your website for portrait orientation:

Portrait mode is more accessible and easier to use than landscape mode. Users mostly favor using portrait mode. Portrait mode is good for single-column layouts.

In portrait orientation, the website elements are placed sequentially from top to bottom. You can differentiate various sections on the website with different color coding to make it more presentable.

2) Size of fonts and buttons matters

The size of fonts on the mobile site should be at least 14-16 pixels. This will make it easy for most people to read your content without difficulty. You can set the size of the heading according to the size of the page.

The size of the buttons is significant in a mobile-friendly website design. This is because the touch screen is less reliable at picking up user input than a mouse and keyboard. The CTAs button must be very clear on the website.

3) Keep menus and navigation simple

The desktop websites display the main menu bar at the top of the page. If it displays the same on mobile, it will require ample space. To solve this problem, make the menu a drop-down or an icon on the screen’s top left or right.

Avoid multi-level menus on mobile sites as much as possible. This will make the navigation easier and enhance the user experience.

4) Compress your images and CSS

Images and CSS take lots of server space, so they take a long time to load. This can make your website slow. But visuals are also essential to make your website more attractive, so you cannot avoid them altogether.

The best solution to this problem is to compress the images you will use on your mobile-friendly website. The images of less size can load faster without affecting the quality of your website.

5) Make it thumb-friendly

Smartphone users mostly use their thumb for most mobile interaction like clicking, scrolling, swiping and typing. So it is crucial to make your website thumb-friendly to make it mobile-friendly.

Design your website with most of the actionable content under the thumb reach. Most of the studies show that the ideal interaction zone is around the lower middle area. So, make sure to fit your most actionable content in this zone.

6) Include a search function in the website

Most of the popular eCommerce platforms like Amazon, Alibaba, Walmart etc., use a search function in their website. You can include a search function on your website if you sell products on your website. This will make your website more users friendly, and it will be easier for them to search for their required products in this search box.

7) Avoid using pop-ups

People hate pop-ups. They are annoying and hinder the user experience. They are more problematic as they are so difficult to close. This is because the small “X” button to close the pop up is so tiny on a mobile that the users would not be able to close the window, or they might click the ad while trying to close it.

This process can disturb them. So, avoid using these pop-ups. You can find other ways to promote whatever your pop-up is advertising.

8) Make it fast

According to a study, 67.4% of people will abandon a mobile website that takes more than three seconds to load. You can make the website faster by keeping its design simple. You can eliminate heavy images and flashing lights. A simple website loads faster and has high conversion rates.

If your website is not optimised for mobile, you can miss the leads you can otherwise get. To make your website mobile-friendly, follow the all top 8 tips written above in your business website and maximise traffic to its conversion rate.