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The top recurring billing payment gateways the comprehensive check list

Payment gateways are essential to your go-to-market plan if you're serious about applying current pricing structures.

By Brian MoosePublished 3 years ago 6 min read

Many people who handle complicated recurring billing payments concentrate on the details of invoicing and pay little attention to the significance of payment gateways or portals. Businesses must streamline all aspect of the invoicing process, including payments. A effective plan must give your clients safe access to their payment details.

Teams may not experience the effects of ignoring payment systems right away, but most will ultimately feel the strain. A customer base that was once manageable can easily become unmanageable when the number of users increases and finance teams are required to manage more than a few clients. Standards begin to decline. Coordinating billing gets more difficult when human error rates rise, dunning increases, and other factors.

Overworked teams frequently neglect to update billing information and send out late or inaccurate invoices. However, how does a payment gateway alter that? The solution is straightforward: you empower customers to take control of the payment process by providing them with access to a secure, reliable platform where they can change their payment information.

There will always be exceptions, but gateways or portals dramatically cut down on the amount of time teams need to spend looking for monthly payments, allowing your team to concentrate on other strategic efforts or help clients who may need it. Payment gateways are essential to your go-to-market plan if you're serious about applying current pricing structures.

Why is recurring billing necessary with a payment gateway?

Customers are accustomed to entering their information into multiple portals and automating payments, therefore businesses that do not provide an acceptable gateway or portal may come out as low-tech or out-of-date. Customers may become frustrated because they must contact you personally to update information, and the stress on the finance staff may rise as a result of their inability to handle the calls and emails that come in from a growing user base. Additionally, most users are more likely to feel confident sharing payment information on a reliable site as opposed to over the phone or via email.

The argument that using payment gateways is a hassle when teams can contact clients directly by phone or email regarding billing is one that we frequently hear. This mentality disregards the demands of growing operations and the preferences of numerous users. In essence, it's a mentality that downplays the significance of putting the needs of the client first.

A guide to selecting your payment gateway

1. Has full recurring billing integration capabilities

You and your users must be able to manage recurring billing in all of its complexity with the help of your payment gateway. An integrated payment gateway is one that is connected directly to the billing process management software in order to prevent bottlenecks. Hosted payment gateways should be avoided in situations where finance teams must move data across different systems since they are independent. As you may expect, this inevitably results in issues and mistakes over time.

Although users may only view the gateway, the background engines need to be in perfect working order to guarantee proper invoicing across all platforms. With no need to double- and triple-check information between systems, payments can be securely automated once the invoice is sent out (weekly, monthly, or annually, depending on the billing frequency).

2. Has accounts for numerous payment cards and systems

Businesses must take into account the card types a payment gateway accepts, especially for consumers from other countries. The bare least is to support Amex, Visa, and Mastercard transactions, and it's important to find out which payment methods are most popular in the area where you conduct business.

It's crucial that your users find recurring billing as convenient as feasible. For instance, how frequently do customers in a region use debit or prepaid cards? What additional payments are typical? Companies should try to strike a balance by at least offering the more well-liked payment alternatives in a location, even though it might only be viable to service some payment methods or cards.

3. Merchant account for storing payments pending approval

An interim retailer account known as a merchant account is where funds are held while they wait for approval. Before sending the payment to the destination bank account, the majority of payment gateways will apply this security procedure. This allows the customer's bank enough time to verify for any unexpected payments and aids banks in correcting mistakes like unintentional double payments. It is a feature of the payment gateway that adds an additional layer of protection. Some gateways rapidly process payments, which may result in a higher processing cost.

4. Accepts various currencies

Even if you don't conduct business worldwide, you should be aware of potential clients. Even though they don't necessarily sell in other markets, many businesses may still get cross-border payments. The majority of people who live and work abroad end up paying for goods and services in their home nations, whether they are attempting to pay for a loved one's medical expenses or sending a birthday gift.

In order for users to immediately and without any unexpected surprises understand their bills, your payment gateway or site should handle many currencies. Users from other nations could be shocked when they see the final payment if they assumed it was in their own currency. This is especially true for Canadian customers who buy on American websites that display prices in dollars. If they don't check, they might presume that these are Canadian dollars. Once they understand the true cost, they might exit the payment gateway or terminate the membership. This is partially due to the pricing psychology idea of anchoring or reference, which states that the perceived worth of your goods has been linked to the initial projected cost, and as a result, customers are no longer prepared to pay.

5. Provides thorough, round-the-clock customer service

Because certain payment gateways provide limited customer service, your users may not receive it when they most need it. Make sure there is a crew on hand that will be prepared to assist should problems emerge because users are frequently nervous while attempting to resolve payment difficulties. When clients are already under pressure, sending emails or submitting support tickets might make them feel even more frustrated. To help your users handle any potential problems, look for gateways that provide useful technical support, such as 24/7 chat or a helpline.

6. Clean user experiences are essential since regular payments lead to recurring usage

If you intend to purchase a recurring billing payment gateway, you must take the usability of each choice into account. Any UX flaws are more likely to cause continuous annoyance the more frequently a consumer wants to access your payment gateway. We are all familiar with the discomfort of attempting to use payment systems that do not meet industry standards, and if we frequently had to do so, we might give up and find a different service provider. Maintaining satisfied subscribers necessitates higher prices for better functionality. Check to make sure it's simple to retrieve bills or modify billing information, for example.

7. Communication about vendor fees that is clear and open

There will be a cost associated with offering a payment gateway to your clients, but there shouldn't be any additional costs. Any vendor you work with should be honest and forthright about any potential charges, and you should have a detailed breakdown of what you will pay for your investment.

Interchange and transaction fees are the typical costs you might anticipate. The list of additional expenses could include everything from flat fees to chargebacks, IRS report fees, and non-sufficient funds charges (NFS). This list may get overwhelming if you're not familiar with payment processing fees, so it's crucial to speak with your seller directly and acquire specific information regarding prices.

Work 365 is automated recurring billing and subscription billing management for Microsoft partners and software vendors to streamline recurring revenue.

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