The Gen AI Revolution in CTV Advertising: : How to Transform Campaign Creation, Delivery, and Efficiency

Connected TV (CTV) advertising is undergoing a seismic transformation, ushering in an era of creative, hyper-targeted campaigns powered by generative AI (Gen AI). With CTV ad spending projected to surpass $40 billion annually by 2025 and reach 90% of US households, mastering Gen AI’s potential in the CTV ad ecosystem has become crucial for video streaming engineers and ad tech professionals.

This article explores groundbreaking insights from Jonathan Moffie, CEO of Streamr, shared during his illuminating discussion with Mark Donnigan from NETINT in the Voices of Video series. Jonathan demonstrated how Gen AI is revolutionizing every aspect of CTV advertising—from automated ad creation to precision audience targeting and unprecedented campaign performance optimization.

Simplifying CTV Ad Creation with Gen AI

The complexity of campaign setup has long been CTV advertising’s Achilles’ heel. Traditional campaigns typically demand production budgets exceeding $50,000 and weeks of meticulous planning, effectively shutting out smaller brands and local businesses. Gen AI demolishes these barriers, enabling advertisers to create premium-quality, targeted ads within hours instead of weeks at a fraction of conventional costs.

Streamr’s cutting-edge platform exemplifies this transformation. Their Gen AI system transforms basic business inputs—company name, website, brand guidelines, and location—into sophisticated, targeted video ads that compete with traditionally produced content. For instance, a local restaurant can now generate a compelling video ad featuring dynamic menu showcases, seasonal specials, and authentic customer testimonials, all tailored to resonate with local food enthusiasts. This democratization of premium CTV advertising has opened the floodgates for businesses previously priced out of the market.

Cutting Ad Campaign Setup Steps

Gen AI’s impact on campaign setup efficiency is revolutionary. While traditional platforms burden advertisers with a labyrinth of processes involving as many as 21 or more complex steps across multiple platforms, Streamr’s Gen AI-powered system streamlines this to just ten intuitive steps. This 52% reduction in setup complexity transforms campaign launches from week-long ordeals into hour-long tasks.

The system’s intelligence shines in its contextual understanding of business needs. When a fitness studio launches a campaign, the Gen AI automatically analyzes local demographic data, fitness trends, and competitive landscapes to create targeting parameters that previously required expert media buyers. One Streamr client reported reaching 143% more qualified leads after switching to AI-automated targeting while reducing setup time by 85%.

How NETINT VPUs Enhance CTV Efficiency and Quality

NETINT is advancing the CTV ecosystem by making high-efficiency video encoding accessible through our Quadra Video Processing Units (VPUs). These VPUs support high-efficiency codecs like AV1 to reduce bandwidth consumption while maintaining quality. This capacity is particularly impactful for CTV advertising, where minimizing data costs and maximizing video quality directly affect ad performance and viewer retention.

Enhanced Ad Delivery with Low Latency Encoding

With NETINT VPUs, you can accelerate real-time advertising encoding through hardware-optimized video processing, which reduces latency. This speed advantage means that ad servers can respond more swiftly to requests, enhancing the seamlessness of ad placements. For advertisers, this means more timely and contextually relevant ad insertions, as VPU-optimized encoding reduces the likelihood of lags or ad load failures that frustrate viewers and erode engagement.

Cost-Efficiency in Video Processing

Another standout benefit of NETINT’s VPUs is their cost-efficiency compared to traditional CPU-based encoding setups. Their architecture is optimized for low-power, high-throughput operations, which lowers the operational costs for video streaming platforms and ad networks. This efficiency allows smaller ad tech companies and CTV platforms to leverage advanced encoding at a fraction of typical costs, empowering them to offer quality service on par with industry giants without breaking the bank.

Higher Ad Engagement Through Enhanced Video Quality

Quadra VPU supports the latest AV1 codec, enabling higher viewer engagement and increased monetization with a high-quality ad experience due to longer viewing times and deeper engagement. Ad platforms adopting NETINT’s hardware gain a clear advantage by offering superior visual fidelity, ensuring ads are as compelling as the content they accompany. For brands looking to stand out, high-quality video is a clear differentiator that resonates with viewers and drives measurable engagement.

A New Era for CTV Advertising

The Gen AI revolution in CTV advertising marks a paradigm shift in the industry. By democratizing access to premium advertising capabilities, optimizing targeting through machine learning, and enabling real-time contextual adaptation, Gen AI is transforming CTV advertising from a luxury reserved for major brands into a powerful tool accessible to businesses of all sizes. Early adopters report seeing average engagement rates increase by 312% and cost-per-acquisition decrease by 47%.

These insights from Jonathan Moffie’s Voices of Video discussion reveal that Gen AI isn’t merely enhancing creative possibilities—it’s fundamentally restructuring the CTV advertising landscape. With major networks reporting 40% higher fill rates and viewers experiencing 65% fewer repeated ads, the benefits resonate throughout the ecosystem.

Combining Gen AI with NETINT’s advanced VPUs, CTV platforms, and advertisers can elevate the ad experience to new heights, making ad delivery faster, smoother, and more visually appealing—all while optimizing cost efficiency. NETINT’s integration of AV1 and other high-efficiency codecs like HEVC further ensures that the ad-viewing experience remains immersive and high-quality, which is essential for driving engagement in a highly competitive ad market.

To discover how Gen AI and NETINT’s VPUs can revolutionize your advertising strategy, schedule a consultation with the NETINT team at https://netint.biz/meet-now, or you can begin creating personalized video ads at https://streamr.ai.

With Gen AI and NETINT’s VPU technology driving unprecedented innovation in CTV advertising, we’re only scratching the surface of what’s possible. As this technology continues to evolve, it promises to deliver even more groundbreaking capabilities that will further transform the advertising landscape.

by Mark Donnigan