The Best Tools For Managing a Website

Creating an online presence for your business is a crucial part of being a business owner in 2020. However, managing a website is not just the process of creating it and occasionally uploading content. There are many aspects to website management, and they require some skill to execute. By utilizing some of these tips and tools, you can become an adept website manager in no time at all.

1. Back It Up

One of the first things you should do before getting down to the business of managing your website is create an identical backup website. By using software like ManageWP, you can easily schedule backups of a Wordpress website to be done every few days or so. That way, in the event of a website crash, you can be up and running without losing any crucial content.

It's best to either download the saved content to your computer, or have another hosting website like Google Docs where you can safely store the content for access at any time. Taking the time now to ensure that your content is backed up will save you many headaches in the future and free up time for other management tasks.

2. Stay Up to Date

Another crucial aspect of website management is making sure your website has been updated with the latest plugins, themes, and security features. It may be prudent to use a secure DevOps platform for incident management, as the increased ability to login to take action from any communication platform, such as slack, will increase your ability to communicate website needs to team members and access crucial website data at any time.

You also want to frequently check that your website functions correctly on whatever browser your viewers may be using, as well as the types of devices they may be accessing your page from. Any issues with layout or functionality should be addressed right away, so it's also important to routinely check that any forms for contact or questions can be filled out and submitted correctly. Staying on top of these minute aspects of your website is crucial to maintaining your website's consistent quality. Some of these tasks can be done any time from once a week to once a year, so just get to know your website's unique needs and gauge a timeline from there.

3. Be Social

Having a website on its own may not be enough to attract attention, particularly if you're showing up at the bottom of the page on Google searches. A great way to solve this problem and increase traffic to your website is by having a couple of social media platforms for your business. A more text-based website will do best on Facebook and Twitter, while more visual websites pair nicely with an Instagram account.

Using a tool like HootSuite will help you to schedule posts to a variety of accounts, removing the stress of timing your posts, and ensures that they'll receive peak engagement. This tool will also ensure that each member of your team is on the same page, preventing repetitive or redundant posting.

4. Create Your Brand

Social media is not the only way to build a brand for your business. There are lots of great ways to get your brand's name out there, including SEO tools for improving Google search results, marketing tools for converting a casual browser into a regular customer, and analytics software for ensuring that your site's data is working for you. It's essential for your business that you're creating a united front to show anyone who comes across exactly what you offer and why they need it. Having an established brand will set your website apart from the others in your field, and you'll see the results in no time.

Now that you have a few new tools in your website management belt, it should be a cinch to begin operating smoothly and effectively. Choosing the best possible software for your needs will increase the effectiveness of your website, while removing some of the pressure from yourself.