Samsung Launches the World’s First Micro RGB TV: Here’s Everything You Need to Know

Introduction and Launch Context

In August 2025, Samsung officially launched its world’s first Micro RGB TV, by setting a new standard in the premium television segment. With a large screen of 115 inches, this launch is one of the boldest moves in Samsung’s history of display innovation. It is not just another flagship model, but a technological statement aimed at how consumers perceive ultra-large displays.

The unveiling immediately caught the attention of global tech enthusiasts, and industry experts. Samsung positioned this TV at the very top of its portfolio, crossing even its highly regarded Neo QLED and MicroLED lines. The Micro RGB TV introduces a radical change by focusing on a new form of backlighting that provides a jump in color accuracy, brightness, and immersion.

Initially available for commercial and luxury home use in the South Korea, Samsung confirmed that U.S. and global rollouts are imminent. While the 115 inch variant spearheads the launch, the company has indicated that smaller models will follow to make the technology accessible to a broader audience. This staggered release strategy shows how Samsung introduced its MicroLED lineup in previous years, focusing first on tech showcase pieces before expanding to mainstream adoption.

Micro RGB: Technology and Backlight Innovation

In Micro RGB TV there is Samsung’s proprietary Micro RGB backlight technology. Unlike traditional televisions that use white LEDs with color filters, this display covers microscopic RGB LEDs each is smaller than 100 micrometers to directly generate red, green, and blue light.

This granular light control allows for:

• Greater contrast through precise local dimming.

• Elimination of color contamination, as pure RGB light sources do not require color filters.

• High brightness efficiency and ensuring that the HDR content looks closer to creator intent.

Compared to Mini-LED backlights, which depend on clusters of small white LEDs, Micro RGB introduces finer pixel level precision. It reaches the quality of self-emissive technologies like OLED and MicroLED but maintains the cost efficiency and scalability of LCDs. Essentially, Samsung has developed a hybrid solution, an LCD enhanced by cutting-edge microscopic LED lighting, providing benefits previously reserved for more expensive display types.

Superb Color Reproduction and Certification

Samsung claims 100% coverage of the BT.2020 color space, which is an industry benchmark for ultra-high definition broadcasting and next generation HDR content. Very few displays on the market can boast such a claim and until now, OLED panels had been considered the gold standard. With Micro RGB, each pixel receives direct RGB illumination instead of filtered white light, drastically reducing light loss and boosting vibrancy. This results in:

• More natural skin tones in movies.

• Sharper gradients in HDR gaming.

• Greater accuracy for creative professionals working with video and photography.

To validate these claims, Samsung has secured VDE certification from the German Association for Electrical, Electronic & Information Technologies. This independent recognition positions Micro RGB not as a marketing term but as a scientifically validated advancement in display accuracy.

AI Powered Smart Processing

Behind the screen, Samsung equips the Micro RGB TV with its dedicated AI Engine, a processor fine-tuned for massive displays. This chip applies real time analysis on each frame, dynamically adjusting brightness, contrast, and audio. Some flagship AI driven features include:

• Micro RGB color booster pro detects muted or flat scenes and enriches them without oversaturation, ensuring realism.

• AI Upscaling Pro powered by 128 neural networks, this feature upgrades HD and Full HD content into near-4K clarity. It is particularly valuable on a 115 inch display, where resolution gaps are magnified.

• Auto HDR Remastering Pro converts SDR content into HDR, making older TV shows and movies look modern without compromising artistic integrity.

• Adaptive Sound AI analyzes room acoustics and viewer position, tailoring audio dynamically.

This tight integration of AI ensures the TV does not just display content but actively elevates everything played on it.

Design & Viewing Comfort

Samsung understands that a 115-inch screen must balance spectacle with practicality. To that end, the Micro RGB TV has glare free technology, which is minimizing reflections from windows or indoor lighting. This ensures the image remains visible even in bright living spaces. Aesthetic design also plays a central role. The slim metal chassis and near bezel-less frame ensure that despite its size, the TV integrates gracefully into modern interiors. This is not just a device, it is intended as a statement piece, technology and luxury design.

Gaming & Performance Features

Samsung knows gamers represent a large portion of its premium audience. The Micro RGB TV therefore comes packed with next generation gaming enhancements:

• 4K resolution at up to 144Hz refresh rate, ensuring smooth gameplay for both PC and console users.

• ALLM (Auto Low Latency Mode) automatically reduces lag when gaming is detected.

• VRR (Variable Refresh Rate) prevents screen tearing, particularly in fast-paced shooters or sports games.

• AMD FreeSync Premium Pro compatibility ensures synchronized gameplay when connected to high-end GPUs.

These features combine with the immense screen real estate to create what is arguably one of the best large format gaming displays ever built. Imagine racing simulators or open-world RPGs filling a 115-inch wall with lifelike motion and unmatched clarity.

Audio, Connectivity & Additional Features

Samsung complements the visuals with immersive sound hardware. The Micro RGB TV has a 4.2.2-channel 70W audio system, fine-tuned for Dolby Atmos. Combined with Samsung’s Q-Symphony, the TV can synchronize sound with compatible Samsung soundbars, creating a multi-directional soundscape.

Connectivity is equally premium:

• Wi-Fi 5 and Bluetooth 5.3 for wireless connections.

• Four HDMI 2.1 eARC ports, which enables multiple 4K/144Hz inputs from gaming consoles, PCs, and AV receivers.

• USB, Ethernet, and SmartThings/Matter compatibility, positioning the TV as a smart home hub.

Adding an eco-conscious touch, the TV comes with Samsung’s solar-cell remote, reducing the battery waste while maintaining advanced controls.

Smart TV Experience, Security & Support

Running on Samsung’s Tizen OS, the TV provides a refined smart TV ecosystem with access to all major streaming apps. Enhancements include:

• Vision AI, which dynamically optimizes both sound and picture based on ambient conditions.

• A next-generation Bixby voice assistant powered by generative AI, allowing conversational queries, natural-language searches, and contextual recommendations.

Samsung has also reinforced privacy with Samsung Knox, providing banking-grade protection for user data, including streaming account logins and smart home controls. Perhaps most importantly, Samsung promises 7 years of free software updates, extending the lifespan of this premium investment far beyond the industry norm.

Pricing & Market Position

In South Korea, it is launched at KRW 44.9 million (around $32,000). For U.S. buyers, price is expected to be between $29,999 and $30,000. Although this price keeps it out of reach for average consumers, Samsung is not targeting the mainstream at least not yet. Instead, the Micro RGB TV acts as a halo product, which shows the future of Samsung displays while catering to luxury homeowners, professional studios, and tech enthusiasts with deep pockets. Competitively, it positions itself against LG’s advanced OLED offerings and Samsung’s own MicroLED displays, but at a slightly more affordable entry point compared to MicroLED’s six-figure price tags.

Final Thoughts

The Samsung Micro RGB TV is more than a massive screen it represents a paradigm change in television technology. By merging the scalability of LCD panels with the fidelity of pure RGB light sources, Samsung has unlocked a formula that can define the next decade of premium displays. Its innovations in color reproduction, AI-powered processing, and gaming performance cement their role as a true flagship. Combined with Dolby Atmos audio, environmentally friendly design, and long-term software support, this television offers an all-around futuristic experience. Currently, the price ensures it will remain an aspirational product. But as Samsung scales production and introduces smaller models, Micro RGB can eventually become the new industry standard, which can replace Mini-LED and OLED at scale.