In the "metaverse", Zuckerberg prefer Meta than Face

At 7 a.m. U.S. time, the sky in Silicon Valley was just over. The company sign in front of Facebook's Silicon Valley headquarters was covered in a curtain. Staff pulled up the barrier in front of the sign and waited quietly for today's Facebook Connect conference.

At 10 a.m., Facebook's annual Connect Conference live broadcast begins. Zuckerberg led the effort, explaining in detail and completely Facebook's understanding of the metacosm, its strategic planning, and the progress it has made in the metacosm.

At 11:13 a.m., Zuckerberg said, "Today, we have one more important thing to share." "He walked slowly down the stairs to the Facebook office. "Facebook was once a company that was born on a college campus and designed to connect people with technology," he said. But now we can finally put people at the center of our technology and open up a larger socio-economic pattern. I believe that the meta-universe will be the next important chapter of the Internet. ”

"to reflect who we are and what we want to build, we decided to rebrand ours. as time goes on, i hope that in the future we will no longer be just a social platform, but will be seen as a meta-cosmic company. ”

On October 28, 2021, 17 years and eight months after its founding, Facebook officially announced a strategic transformation. The once-thumbs-up was removed and replaced by a new logo similar to "Infinity" and a new name, Meta.

a new era of the universe has officially begun.

what's in zuckerberg's metacosm?

Facebook's transformation into the meta-universe should be an open secret, and rebranding is to many's surprise. After all, Facebook is a social product, and the name has long been unable to cover what Zuckerberg's team has been doing over the years. If the past few years have been a period of preparation and trial-and-error exploration, it is now clear that Zuckerberg has made up his mind and planned the company's future, and believes that the moment is the right time to strike.

Saying goodbye to Facebook and embracing the metacosm is Zuckerberg's big bet for the company's next decade. And from what Zuckerberg said at today's Connect conference, we also have a deeper understanding of the metacosmic world he wants to build.

first, let's review the concept of the metacosm. simply put, the so-called metacosm is that everything in the real world can be projected in the virtual world, where the money earned in the real world can be made again, even on a larger scale than in the real world.

And that's exactly what Zuckerberg envisioned as Meta, which has long since moved away from socializing with the goal of creating a new world of digital virtuality. In his interpretation today, we can see that Meta will be in the social, gaming, work, education and other fields, people's daily life in all aspects of the inclusion.

Social: Customize spaces and avatars, and use Messenger video phones in VR

At the start of the conference, Zuckerberg introduced Horizon Home, a new VR feature added to his Horizon platform.

You can build your "home" as you please in VR. For example, you and your friends' party space designed into a space capsule, each person's avatar can also be freely defined and selected, you can "pinch" a self, a personality of cartoon characters, and even a robot image. Friends can party, watch movies, play games, or participate in an immersive concert or virtual performance with Horizon Venues.

In addition, Facebook has further updated the Messenger feature on Quest, further expanding the social connection between reality and the virtual world. Now you can call Messenger directly to your friends in Horizon and talk to them in the virtual world.

zuckerberg said the realization of the functions of the metacosm is still in its early stages, but the game is undoubtedly the most understanding and acceptable entry point for the average consumer.

Previously, VR games such as Beat Saber and Population on Quest have gained a lot of popularity, and now Meta will further expand its lineup of VR games on its platform. Following the launch of Biochemical Crisis 4 just last month, Zuckerberg today announced that the famous Big IP Grand Theft Auto: San Andreas is also about to be launched in VR form on Oculus Quest 2 for the first time. At that time, players will be in Los Angeles and Las Vegas as a prototype of the open world shuttle, more immersive excitement.zuckerberg said the realization of the functions of the metacosm is still in its early stages, but the game is undoubtedly the most understanding and acceptable entry point for the average consumer.

Previously, VR games such as Beat Saber and Population on Quest have gained a lot of popularity, and now Meta will further expand its lineup of VR games on its platform. Following the launch of Biochemical Crisis 4 just last month, Zuckerberg today announced that the famous Big IP Grand Theft Auto: San Andreas is also about to be launched in VR form on Oculus Quest 2 for the first time. At that time, players will be in Los Angeles and Las Vegas as a prototype of the open world shuttle, more immersive excitement.

In addition, Zuckerberg has shown more visions of playing in the metacosm, not just in a game itself, but embedded in everyday life. For example, play chess with friends through augmented reality, fencing with friends, playing basketball with friends through VR, and so on. These game-based fitness features will soon be available on Oculus, allowing you to work out in the new world by fighting AI or friends.

Regarding more upcoming game features, Zuckerberg said Oculus will host a special game show in 2022.

Work: Slack, Dropbox, etc. launched the Workrooms enterprise model

On the job side, Facebook recently launched Horizon Workrooms, which, while attracting a lot of attention, is now seen by many as a lack of practical scenarios.

But Meta is pushing the meta-cosmic office concept one step further this time. To make your work in the VR world easier and more efficient, Zuckerberg announced today that he willintegrate more2D applications for multitasking in Horizo n Workrooms, including Slack, Dropbox, Mural, Pluto TV, and more. In the future, some Oculus apps will blur the line between VR and 2D apps, such as Horizon Workrooms, which will soon support Zoom calls.

In addition, the new business products will bring Quest for Business functionality to Quest devices, including logging into Quest 2 with a work account and providing enterprises with account management, IDP and SSO integration, mobile device management, and more. The feature will be tested this year, entering the public testing phase in 2022 and coming to market in 2023.

In personal Horizon Home, Facebook has added personal office space features to everyday leisure and social functions, and you can customize your workspace while using integration features such as Slack and Dropbox.

education: create an immersive learning experience with a $150 million content development fund

BEYOND THAT, ZUCKERBERG BELIEVES THE ARRIVAL OF THE META-UNIVERSE WILL ALSO RESHAPE THE WAY EDUCATION IS TAUGHT IN THE FUTURE. VR AND AR WILL BECOME A POWERFUL TEACHING TOOL.

Facebook hopes to build a strong learning ecosystem in the meta-universe and has set up a $150 million fund to do so. First, it will create an immersive educational experience. For example, if you want to learn about planets, and when you put on your AR glasses, giant planets will appear in front of you, and you can pull them closer and see their texture and characteristics clearly. If you want to learn about ancient architecture, you can "cross" directly into that era and experience first-hand how great buildings were built.