IMPORTANCE OF DIGITAL MARKETING IN WEDDING INDUSTRY

EMERGENCE OF DIGITAL SCREENS IN INDUSTRIES:

2020 as a year was initially quaint in terms of digital marketing. A steady growth in trajectory was forecasted as per previous years. However, the arrival of Covid-19 caused a seismic shift in the digital marketing trends for the entire world.

Coupled with advancements in technologies, right from local businesses to large scale industries, Restaurants, retailers to educational organizations are few of many industries that resorted to digital marketing strategies and social media platforms like Facebook, Instagram, and Twitter as their propeller in sales and branding.

Wedding industries, in particular, have amassed a huge amount of attention towards digitalization. With a steep increase in virtual weddings, there has been an increasing demand for social media & digital marketers, graphics designers, and content writers.

INDUSTRIES THAT UTILISED DIGITAL PLATFORMS TO PROSPER:

Owing to an increase in online engagement, industries have steered themselves into making their digital platforms more accessible. Even before the advent of Covid-19, a lot of businesses from different fields focused onto digital platforms, making it their cornerstone of success.

The most remarkable amongst them was Zomato, a multinational food aggregator from India. Their net worth boosted from $718 million in 2019 to a whopping $1.49 billion in 2020. Despite facing the same amount of hurdles as other companies during nationwide lockdowns, Zomato thrived to grow at a faster pace due to a strong foundation built on their digital platforms. Another remarkable industry that used digital platforms to reach a wider audience are grocery industry. Platforms like Grofers, Bigbasket, Flipkart groceries have established their online presence with the help of digital marketing along with, stunning graphics and content.

With an array of benefits favouring digital transformation for different industries, wedding industries are steadily emerging to adapt themselves to conduct their businesses digitally.

WHY SHOULD WE HIRE SOCIAL MEDIA AND DIGITAL MARKETERS, GRAPHIC DESIGNERS AND CONTENT WRITERS?

Jobs based on digital platforms have been trending due to their ever-increased demand and their effectiveness in driving an industry to success. Wedding industries specifically, require to add a creative and emotional touch to the weddings, which in turn makes them stand out from others.

Social Media and Digital Marketing Managers:

Digital marketing plays an instrumental role in wedding industries. Managing social media has diversified itself into a lot of factors. There’s a huge deal of factors apart from creating an Instagram account and posting your content. An efficient social media manager knows how to curate a plan to target the right audience, use hashtags and themes that compliments the wedding, making it more delightful.

Digital marketing is the key to showcase your talents to an extensive network of clients and recruiters, especially in wedding industries. An effective use of platforms like Facebook, Instagram, and Twitter can significantly boost your reach. Be it a photographer, caterer, someone aspiring to work in destination weddings, having a fool proof digital marketing strategy can amplify your work expertise to a comparatively larger amount of people.

Graphic Designers:

Impactful graphics can enhance the entire perception of the wedding. Graphics help you create magic in every step of your wedding journey. Especially when it comes to social media posts and wedding invitations, having stunning graphics can push your wedding up a notch! Right off the bat, you need to make a mark that this event is going to be an astonishing experience. Having a professional, neatly designed invitation by a professional graphic designer will help you immensely in doing so.

A fine graphic designer can portray sentiments of the wedding in an alluring way to the entire audience, making your wedding the one to remember

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