How to Turn a Website into a Mobile App from Scratch?

In an advancing world of technology, speed has become a basic need and smartphones are turning into lifelines. Smartphones allow us to access the whole digital world through interactive mobile applications. Statistically, 87% of smartphone users spend their time on mobile apps and remaining on the web. From ordering tempting food to buying apparel, from getting the latest updates of the world to paying different bills, mobile apps are making everything easier and faster.

According to the latest research, 83% of B2B marketers advocated that mobile apps are an important part of marketing. Mobile applications create new opportunities for the expansion of businesses. They are turning into a new medium for customer acquisition with various app monetization strategies. An effective mobile app engages a global audience, improves the interaction of users, and boosts up the online presence of any brand.

A mobile app can do wonders for your business that the website cannot. It has become essential to turn your website into a mobile app to promote your businesses. Let us understand the process of converting a website to a mobile app along with various benefits of the app in this article.

How Can a Mobile App Add Value to Your Business?

The mobile app has become a valuable asset to any business. It has the power to retain customers and maintain brand credibility. The mobile app can add value to your business in several ways. Here are a few of them:

• Boost up Personalization: Mobile apps allow businesses to offer personalized touch in updates and notifications to their users. A mobile app designed with personalized content has the potential to boost up customers’ engagement.

• Offline feasibility: Mobile app allow users to access a few basic features even in offline mode also. Offline feasibility of mobile app helps in retaining the customers for a longer duration than that of web users.

• Routine connectivity: Push notifications, frequent surveys, and updates on mobile apps maintain the routine connectivity of users with brand. Users have the convenience to use mobile app which also increases their engagement with businesses.

• Convenience improves adoption: Most users prefer mobile apps over websites to reach their preferred brands. A mobile app is a convenient way to browse information. A handy mobile app diversifies the network of users, resulting in mass adoption.

Mobile apps not only add value to your businesses but pace up revenues also. It helps in improving the brand visibility and simultaneous growth of a business. Now we are aware of the benefits of mobile apps, let us move on to the process of modifying the website into a mobile app.

How to Modify Website into a Mobile app?

The website can be easily converted into a mobile app. You can follow the steps mentioned below:

Step 1: Decide Features and Content

The mobile app is not a miniature of the website. They both represent the same brand in different ways. You cannot simply convert the website into an app. Along with the basic features of your brand, you must decide features and content which exclusively work for a mobile app.

Step 2: Strategize User Interface

The complicated user interface of a mobile app does not attract many users. The mobile app must contain features targeting a specific audience. Use brainstorming ideas to add features in mobile which can cater to the needs of users also. You can take the help of a few suggestions:

• Add visual elements like images, videos, pop-ups, etc. to highlight the core of a brand

• Avoid overstuffing of features

• Place important CTAs around thumb-friendly zone for easy clicks

• Prefer simple and smooth navigation

• Chatbots can be added in a mobile app

• Deploy Gesture-based interface

• Keep the loading time of the app minimal

Step 3: Create a Prototype or Beta Version

You should create a trial model or prototype of a mobile app before creating a full-fledged version. You can easily create the prototype with no code platforms available in digital space. Incorporate basic features to your prototype and wait for the responses from users. Analyze the reactions of users and make a fully functional app based on the reviews.

Step 4: Build a Full-Fledged App and Launch

Once you are done with prototype testing, it is time to turn your website into a full-fledged mobile app. Ponder on every step before turning your prototype to a mobile app. You can either take the help of online converters or hire a team of developers to make a mobile app from a website.

“Our lives be facilitated by a myriad of adaptive applications running on different devices”- Marcio Cyrillo, Executive Director at CI & T

What are the must-have features of the Mobile app?

There are millions of apps available in digital space. You must add some unique features to your app to attract users. You can consider a few of the basic features to create a mobile app for your business.

• Simplicity: Keep your app clear with uncluttered screens. Reduce ambiguity to improve the customer’s experience.

• Speed: The screen loading symbol always irritates users. Make sure your app has fast loading screens and does not take a longer time to load images and tables.

• Availability: Design different versions of your mobile app to launch it on different platforms. The availability of a mobile app on a variety of platforms improves brand visibility.

• Security: Users are skeptical of sharing their details on mobile apps due to security issues. Add appropriate features to counter the stealing of information, malware attacks, and other cyber-attacks.

• Search Option: Offer the feature to users to land on the relevant page of the app. Adding a widget for “search option” allow users to search by keyword and improves the time efficiency.

• Push Notifications: Pop up messages or push notifications in the form of text, graphic, animated image, etc., stands out as better options to notify users. Add features in the mobile app which allow the service provider to send push messages to their users.

• Support: You can add 24 /7 customer support chatbot to resolve queries of users, thereby increasing their retention rate. Customer support service is an essential feature of the mobile app as you never know where your user can be stuck.

• Feedback: Customers’ feedbacks are necessary for the evolution of your mobile app. To improve the feedback process, add few emojis, rating scale, chatbox, or any other feature to receive valuable opinions of your users.

• Updates: Periodic updates of new arrivals, upgraded features, security issues, etc. must be sent to users. To improve the customers’ engagement, a daily dose of updates is necessary.

Why Choose Mobile App over Website?

You might have pondered the reasons to choose a mobile app over the website to boost up your business. Here are some more reasons to validate that mobile apps are better than a website:

Availability: Websites are best fitted to desktops while mobile apps can run on different screens. Mobile apps are not restricted to smartphones and can be accessed through tablets, wearables, and desktops. Mobile apps are available on multiple screens and on multiple platforms improving the expanse of customers.

Accessibility: Users tend to forget less popular websites or websites with complicated names. If your business has a mobile app, then the user can easily download it and access it in a few seconds. A successful mobile app can be accessed through different screens.

Functionality: Businesses can add several features like camera, GPS tracking, push notifications, etc. on their mobile apps. Mobile apps can be equipped with various tools and features that are practically impossible to add on the website. A variety of features on the mobile app improves the functionality and thereby reach of a brand.

Competition: If you search for a keyword on the internet, thousands of websites will open to facilitate you. There is throat cutting competition in the world of websites. In the world of mobile apps, if your app is different from other apps, you can practically reduce the competition.

By 2020, it has been projected that over 70% of the population will be spending the majority of their time on mobile apps. So, ignoring the power of mobile apps can result in huge losses to your business.

Wrapping Up

Investing time and money to turn the website into a mobile app can add value to your business. In recent times, the mobile app has become essential to scale up profits and retain users. Every business is thinking to launch their mobile apps to target people across the world and converting them to regular customers.

The website of your business may be doing wonders but to take it to new and wider domains, you need to evolve the ways to captivate the interest of more users. If the website can convert your visitors into customers, then a mobile app can maintain those customers. A successful application can ensure your business to evolve with newer dawns.

So, are you ready to join the community of businesses successfully boosting revenues with their mobile app?