How To Start A Successful Youtube Channel: Complete Beginner's Guide

What is a YouTube channel?

A YouTube channel is a hub that you build around your video content. It’s where you’ll host all of your videos and where viewers will go to find your content. When you create a YouTube channel, you’re given a customizable page that allows you to tailor the look and feel of your content. You can use this space to host videos, display video thumbnails, add an introduction, a “coming soon” section, links to your social media profiles, and more. A YouTube channel is more than just a collection of videos. To succeed with your channel, you’ll need to use the extra features YouTube provides to build an engaged audience. These features include channel art, playlists, video suggestions, and more.

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Why start a YouTube channel?

There are countless reasons why you might consider starting a YouTube channel. Perhaps you’re an aspiring YouTuber with a great idea for a video series. Alternatively, you may be a large brand in search of an engaging new way to build an engaged audience. Whatever the case may be, you should always begin your channel with a clear vision for what you want to achieve. If you aren’t totally sure what you want your channel to be, we recommend taking some time to research various different types of YouTube channels until you find something that resonates with you.

Step 1: Research - Understanding Your Audience

Before you start building your channel, you need to understand who your target audience is. Doing so will help you create content that resonates with your viewers, and it will also allow you to choose the right monetization model for your channel. In order to fully understand your audience, you’ll need to do some thorough research. There are a few key areas that you’ll want to examine. Demographics - Who are your viewers? What are their ages, and what are their interests? Behavior - Where do your viewers live? What do they do for work? What are their daily habits? Attitudes and Values - What are your viewers hopes and dreams? What are their fears and anxieties? You can gain insight into these areas through a variety of different research methods. Surveys - Surveys are a great way to get direct insight from your target audience. You can survey people either online or through in-person interviews.

Step 2: Create Content With A Vision

Now that you understand who your target audience is, you can start creating content with a vision. This means that you need to start thinking of your channel as more than just a collection of individual videos. Instead, you need to start building a channel that is seen as a whole. This process starts with your channel’s name and channel art. These two elements are crucial in helping viewers find your channel and engage with your content. Your channel name is the first thing that viewers will see when visiting your page. It will also be listed in any search results for your content, so it’s important to choose something that is both engaging and relevant to your content. Your channel art should be visually appealing and representative of the content on your channel. It’s also important to include key elements like your username and a call-to-action that encourages viewers to subscribe to your channel.

Step 3: Build Audience Awareness

Now that you’ve created an engaging channel, you need to build awareness for your channel. This process can be done in a few different ways. Your first step should be to promote your channel to your current social media following. You can do this by including a link to your channel in your bio and posting regular updates that encourage your followers to check out your new content on YouTube. Your next step should be to get in touch with influencers in your industry and ask them to promote your channel. You can do this by sending them a direct message with a link to your channel and a request to share it with their followers.

Step 4: Grow And Engage Your Audience

Now that you’ve built awareness for your channel, you need to start growing your audience. Your channel will not grow overnight, and it will likely take months (if not longer) to build an engaged audience. That being said, there are a few ways to speed up this process. Start With Your Friends And Family - Your closest friends and family members are the people who are most likely to engage with your channel. By showing them your content, you’ll be able to get early audience feedback and build a foundation for your channel. Interact With Viewers - The most important thing you can do to grow your audience is to engage with your viewers. Make sure to respond to all comments, and take advantage of tools like polls and surveys to learn more about your audience. Stay Consistent - One of the most important things you can do to grow your channel is to be consistent. Make sure that you release new content on a regular basis, and always try to be true to yourself and your channel vision.

Conclusion

Creating a successful YouTube channel takes time and effort. However, if you follow the tips outlined in this blog post, you’ll be well on your way to building an engaged audience. Now that you know what a YouTube channel is and why you should start one, start researching your audience and creating content that resonates with them. Once you've created your channel, get the word out by building audience awareness and engaging with your viewers. Finally, once you have an engaged audience, you'll be on your way to growing a successful YouTube channel.