How to Set Up 'Coming Soon' Product Feature on a Shopify

Quick Summary: This guide delivers a step-by-step process for adding a 'coming soon' product on Shopify using three different methods. You'll master step-by-step instructions, best practices, and learn how to avoid common mistakes. Whether you're starting as a beginner or running an experienced store, you'll gain everything you need to create effective coming soon pages that convert visitors into customers.

In the fast-paced world of online shopping, keeping customers excited about what's next makes all the difference. Imagine you run a small clothing store on Shopify, and you've prepared a hot new line of eco-friendly jackets for launch in a few weeks. Instead of hiding them away, you tease them with a "Coming Soon" feature right on your product page. This simple trick builds buzz, collects emails from interested shoppers, and even boosts sales when you finally release the product. That's the power you unlock with a Coming Soon Feature on your Shopify store.

Key Takeaways

• Coming soon, features help you build customer interest and collect email addresses
• You can set up Shopify coming soon products simply with built-in tools or apps
• Proper timing and clear messaging boost your conversion rates
• Email collection from coming soon pages increases launch-day sales by 30-50%
• Mobile optimization proves crucial since 70% of shoppers use mobile devices

As e-commerce grows bigger every year, the global market will hit $4.8 trillion in 2025. Shopify remains a top choice for online sellers. With over 2 million merchants using the platform across 175 countries, features like this help your store stand out. In this blog, we'll dive into how you set up a Shopify coming soon product page, why it matters, and tips to make it work for you. Whether you're new to Shopify or looking to level up, this guide packs easy steps and real-world ideas.

We'll cover everything from the basics to advanced tweaks, using normal English to keep things clear. By the end, you'll know exactly how to add a coming soon product on Shopify and turn anticipation into action. Let's get started!

What is a Coming Soon Feature on Shopify?

Picture this: You scroll through an online store, and you spot a product that looks amazing, but it isn't available yet. Instead of a boring "Out of Stock" message, you see a vibrant page saying "Coming Soon!" with details on when it'll arrive and a spot to enter your email for updates. That's a Coming Soon Feature on a Shopify product page in action.

At its core, a Shopify coming soon product showcases items that you're preparing to launch. It turns potential disappointment into excitement. With e-commerce booming and global sales projected at $4.8 trillion, this feature helps your store capture attention early. Shopify powers 10.32% of the world's online stores and makes it easy to implement without requiring coding skills for the basics.

This differs from a full "Coming Soon" landing page for a new store. Here, you focus on individual products. You can hide the "Add to Cart" button, add badges like "Coming Soon," and encourage sign-ups. This fits into the broader coming soon Shopify trend, where sellers use anticipation to drive loyalty.

How It Coming Soon Feature Works

Let's break down how a Coming Soon Feature on a Shopify product page actually operates. Think of it like setting up a teaser trailer for a movie - you give just enough to hook people without spoiling the full show.

First, you identify products that aren't ready yet. In your Shopify dashboard, navigate to Products > All Products. Select the item and add a tag like "coming-soon." This tag tells your theme to treat it differently.

Next, you edit your theme code or use an app to hide buying options. For example, in the product template file (under Online Store > Themes > Actions > Edit Code), find the liquid code for the add-to-cart button. Wrap it in an if statement: {% if product.tags contains 'coming-soon' %} Show a message instead {% else %} Show button {% endif %}.

When a visitor lands on the page, they see product details, images, and a note saying "Coming Soon – Sign up for updates!" You can add a form to collect emails, linking to tools like Shopify Email or apps.

This process works because Shopify achieves an average conversion rate of 1.4%, and teasing products can push that higher by building desire. In practice, it integrates with your inventory system, ensuring smooth transitions.

Features of Coming Soon Feature

A strong Coming Soon feature on a Shopify product page delivers several key elements that make it effective. These aren't just bells and whistles; they solve real problems for you and your buyers.

• Custom Badges and Labels: Add eye-catching tags like "Coming Soon" or "Notify me" on the product Page. Apps like SB Coming Soon Product‑PreSale let you design these to match your brand.
• Email Capture Forms: The heart of the feature. Visitors enter their email for notifications. This builds your list - vital since email marketing drives 20-30% of e-commerce sales in many cases.
• Countdown Timers: Show how many days until launch. This creates urgency, much like flash sales that boost conversions.
• Product Details Tease: Display descriptions, specs, and photos without prices or buy buttons. It educates shoppers early.
• Mobile Responsiveness: Ensures it looks great on phones, where most browsing happens.
• Integration with: Connect with Mailchimp, Klaviyo, SendinBlue, and Omnisend.
• Analytics Tracking: See how many views and sign-ups you get, helping you refine your approach.
• Customization Options: Change colors, fonts, and layouts to fit your store's vibe.

These features transform coming soon Shopify pages from static notices into interactive tools. For instance, with 29% of U.S. e-commerce running on Shopify, these help you compete effectively.

Benefits of the Coming Soon Feature

Adding a Coming Soon feature on your Shopify product page and Collection page brings real advantages that go beyond just looking cool. It's a smart move for growth in today's e-commerce world.

• You build hype. By teasing products, you create anticipation, leading to higher launch-day sales. Studies show that products that drop with pre-hype can see 2-3x more engagement.
• Email collection becomes gold. A coming soon product Shopify page can capture leads at a rate of 10-20%, turning visitors into loyal customers. With Shopify's 700 million+ buyers projected, this scales your reach.
• You reduce bounce rates. Instead of leaving empty-handed, shoppers engage with the page, boosting session times - key since average pages per session on Shopify hovers around 2-3.
• You manage inventory better. It lets you gauge interest before stocking up, saving money on unsold items.
• You build brand loyalty. Sharing updates makes customers feel involved, increasing repeat visits.
• You gain a competitive edge. In a market where Shopify revenue grew 26% last year, standing out matters.
• You integrate easily with marketing. Use collected data for targeted ads.
• You save costs. Basic setups run free, and apps start low.
• You get flexibility for seasons. Perfect for holiday launches or trends.

These benefits make Shopify coming soon a must for forward-thinking stores.

How to Add a Coming Soon Product on Shopify

Building on the foundational steps you've outlined, I'll provide a more detailed, comprehensive guide to adding a "coming soon" product on Shopify. This expands each step with additional tips, best practices, potential pitfalls, and updates relevant to current setups. Shopify's platform continues to evolve, with enhanced AI-driven tools, improved app integrations, and a focus on mobile-first experiences.

Shopify powers over 2 million stores globally, and e-commerce trends emphasize hype-building through teasers and waitlists to combat high cart abandonment rates.

This guide covers both free, manual methods (using Shopify's built-in features and basic code tweaks) and app-based approaches for advanced functionality. You don't need coding expertise for the basics, but I'll include simple code snippets where helpful. Always back up your theme before editing code. Let's dive deeper.

Step 1: Log into Your Shopify Dashboard

Access the Admin Panel: Head to admin.shopify.com and log in with your credentials. If you're starting fresh, Shopify offers a 3-day free trial with no credit card required upfront. Once inside, familiarize yourself with the updated interface. Shopify's dashboard includes AI-powered insights on the home screen, like product recommendation suggestions.

Step 2: Create or Select the Product

Navigate and Set Up: From the left sidebar, click Products > Add product. Enter a compelling title (e.g., "Limited Edition Eco-Tote Coming Soon") and write a teaser description that builds excitement without revealing too much - mention benefits like "eco-friendly materials" or "exclusive early access."

Manage Inventory and Availability: Set Inventory to "Not tracked" or manually to 0 units. Under Availability, uncheck channels like your online store temporarily to prevent accidental purchases. Crucially, add tags like "coming-soon", "pre-launch", or "waitlist" for easy filtering later.

Optimize for SEO: Fill in the meta title and description with keywords like "coming soon [product name]" to boost search visibility. Use Shopify's built-in SEO checker for suggestions.

Step 3: Edit Your Theme for Basic Setup (Free Method)

Customize Your Theme: Go to Online Store > Themes > Actions > Customize on your active theme. Select the Product template.

Add Conditional Logic: For a simple free setup, hide the "Add to Cart" button and display custom text. In the theme editor, add a Custom Liquid section to the product page. Use this Liquid code snippet:

liquid

{% if product.tags contains 'coming-soon' %}

<div class="coming-soon-banner">

<h2>Coming Soon!</h2>

<p>Sign up to be notified when this launches.</p>

<!-- Simple form placeholder -->

<form action="/contact" method="post">

<input type="email" name="contact[email]" placeholder="Enter your email" required>

<button type="submit">Notify Me</button>

</form>

</div>

<style>.product-form__submit { display: none; }</style> <!-- Hides Add to Cart -->

{% else %}

<!-- Regular product content -->

{% endif %}

This checks for the "coming-soon" tag and replaces the buy button with a notification form that sends emails via Shopify's contact form.

Try Alternatives Without Code: Use theme sections like "Rich Text" to add banners. For free visual tweaks, Shopify's theme editor includes drag-and-drop badges (e.g., "Coming Soon" overlay on images).

Check Mobile: Preview on mobile - ensure the form responds properly.

Step 4: Add Visual Elements

Create Images and Teasers: Upload 3-5 images via the product editor, including lifestyle shots with watermarks like "Sneak Peek." Use Shopify's free image tools to crop, resize, or add filters.

Design Badges and Overlays: In the theme customizer, add a "Product Badge" section if your theme supports it. For custom designs, use free apps like PageFly's basic tier for drag-and-drop elements to create countdown timers or animated reveals without coding.

Enhance Your Ideas: Incorporate GIFs for dynamic teasers (Shopify supports up to 10MB files). For accessibility, add alt text describing the "coming soon" status.

Step 5: Use Apps for Advanced Features

Navigate the App Store: From the dashboard, click Apps > Shopify App Store. Search for "coming soon" or "pre-order" - over 8,000+ apps await you.

Top Picks (Updated Ratings and Features): SB Coming Soon Product‑PreSale: Perfect for pre-orders, this app adds 'Coming Soon' and Notify me badges. The free plan includes 1 product and 1 badge, while paid plans start at $5.99/month. It also integrates with email for automated notifications.

Install and Set Up: Install via one-click, then go to the app's dashboard. Select your product, apply badges/forms, and customize (e.g., match your brand colors).

Step 6: Add Email Integration

Use Built-in Options: Navigate to Marketing > Automations in Shopify to set up flows like "Coming Soon Sign-Up" that trigger emails on form submission.

Try Advanced Tools: Integrate with Shopify Email (free for up to 10,000 emails/month) or third-party services like Klaviyo (free tier for 250 contacts). In Klaviyo, create a flow: Sign-up → Welcome email → Launch notification.

Ensure Data Compliance: Maintain GDPR compliance with opt-in checkboxes. Track sign-ups in a dedicated list tagged "coming-soon-[product]".

Enhance Your Approach: Personalize emails with product teasers; use AI in Klaviyo for subject line suggestions.

Step 7: Test the Page

Use Preview Modes: Use the theme customizer's preview for desktop/mobile. Incognito mode simulates new visitors.

Check Functionality: Submit test emails, verify badges display, and ensure you've hidden "Add to Cart." Use tools like Google PageSpeed Insights for load times.

Handle Edge Cases: Test with variants, out-of-stock scenarios, and international users (currency/language).

Step 8: Go Live and Monitor

Publish Your Work: Set the product to "Active" and add to collections/navigation. Promote via social media or Shopify's POS if applicable.

Track Analytics: In Analytics > Reports, track metrics like page views, sign-up conversions, and bounce rates. Use Google Analytics integration for deeper insights.

Step 9: Launch the Product

Make the Transition: Remove "coming-soon" tag, update inventory, and re-enable "Add to Cart." In apps, switch to "live" mode.

Send Notifications: Bulk email subscribers via your integrated tool - include discounts for waitlisters (e.g., 10% off).

Execute Smooth Rollout: Schedule launches during peak traffic times based on your analytics.

Step 10: Optimize Based on Data

Review Your Metrics: Check Shopify Analytics for sign-up rates, conversion post-launch, and heatmaps (via apps like Hotjar integration).

Make Adjustments: If bounce rates exceed 40%, refine descriptions or add videos. A/B test badges/forms.

Plan Long-Term Strategy: Reuse this for future launches; aim for 20-30% sign-up to purchase conversion.

Consider Market Context: With U.S. business formations staying steady, coming-soon tactics help you stand out in crowded markets.

This expanded approach follows best practices from sources like Shopify's official blog and experts like Burst Commerce, emphasizing tags for scalability. Total setup time: 1-2 hours for basics, plus apps. You can boost engagement by 25-50% through anticipation, per e-commerce benchmarks. If you need code tweaks or app alternatives, let me know!

Conclusion

Creating a Coming Soon feature on your Shopify product page becomes a game-changer for online stores. It turns waiting into winning by building excitement, collecting valuable leads, and setting the stage for successful launches. With e-commerce on the rise and Shopify leading the pack, boasting a $92.17 billion market cap as of September 2024, this feature helps you tap into that growth.

Whether you use simple tags or powerful apps, you'll find the steps straightforward. Remember to keep it creative, test often, and integrate with your marketing. As you implement how to add a coming soon product on Shopify, watch your engagement soar.

Ready to try? Head to your dashboard and start teasing your next big thing. Your customers and your sales will thank you.