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How to Make a Social Media App Like Instagram?

Learn the strategies and tips on how to create an app like Instagram.

By Shivang JainPublished 3 years ago 4 min read
How to Make a Social Media App Like Instagram?
Photo by Alexander Shatov on Unsplash

Over 2 Billion people use Instagram each month generating billions of dollars as revenue. If you are wondering how to become a part of this growth, we have the tricks on how you can create an app like Instagram. We have the flow that can help your audience get hooked to your app as you get hooked to Instagram reels.

Get ready for knowing the lesser know strategies, tips, and tricks related to app development for social media apps like Instagram.

Did you know that 59% of Instagram users log in daily? And an average user spends at least 29 minutes of their day on Instagram? What is it about the way Instagram has been developed that has made it a part of our lives and not just a social media app? Understand the Instagram game from the most followers of Instagram accounts in the World.

A Glance at Some Statistics

Instagram algorithms focus on the trend and numbers helping users to grow within the app. Just like Instagram a creator and entrepreneur with an app like Instagram should be up to date with the statistics and ongoing of the social media industry.

  • A survey states that about 3.5 billion people are on social media making it one of the largest markets.
  • 90.4% of these users are millennials and 77.5% of users are X Generation making social media the best place to target a younger audience.
  • 73% of users believe that social media marketing is beneficial for their business.
  • About 54% of users surf social media platforms before purchasing products.

How To Make a Social Media App Like Instagram?

After understanding the history of Instagram it is clear that the focus on USP is what makes an app stand out. Like Instagram focused on photographs and improved its features, one has to focus on the USP of their app while inculcating features from Instagram.

Let us look what are the features that make Instagram unique and are essential in your app to make it like Instagram.

Instagram’s Photo Sharing feature

While creating an app like Instagram, understand that photo sharing is the key to being parallel with Instagram. Add features that allow the audience to share photos, have a user profile, upload and delete photos, tag location and enable 3rd party integration. This automatically makes your app similar to Instagram.

Instagram’s Messenger feature

Looking up to Instagram as a messenger app and incorporating features like deleting messages and blocking users can make your app similar to Instagram.

Instagram’s Photo Editing Feature

Include the option to edit photos within your app using basic tools like filters and resizing. This will help your users while sharing photos and give you a lead.

Instagram’s eCommerce features

Instagram has over 25 million business accounts, replicating its unique eCommerce features like targeted ads, paid posts and eCommerce analytics will definitely help you to develop an app like Instagram.

The Strategy To Create An App Like Instagram

Instagram has become the representative of brands and celebrities, we find resumes being Instagram accounts. This deep connection between users and the app has a build strategy to it. Let’s decode the strategy to create a social media app like Instagram.

Market Research

Conduct deep market research before starting on your app. Market research will help you understand your competitors, users’ likes and dislikes, the demography of your audience and the place to launch your app for the best response.

Find a Strategy

Like Instagram focused on its photo sharing feature, find your USP and understand your market. Confirm a way to highlight yourself in your domain and work on the strategy that will make you stand out from your competitors.

Focus on the Features and Functioning of your app

Include features that are present in most social media apps like stories, notifications, security steps, engagement features etc. And then also add unique features or tweak the pre-existing features to make your app more interesting.

Priorities App Development

The way your app is developed decides the functioning of your app and is very much the core of your app. Opting for an Instagram clone as an entrepreneur can also be a wise option to save app development costs and make the process faster. Grow your app according to the market requirement and keep evolving the content to keep the audience engaged.

Market Your App

Promoting and marketing your app can be a deal maker or breaker. A well-promoted app will ensure a larger audience interacts during launch. One should start marketing their app way before the launch and find the correct ways to promote it to the audience. Invest in influencer marketing, email marketing and paid ads to improve your reach.

Conclusion

To create an app like Instagram it is most important to find your Unique Selling Point. Build a layout that stands out for your app and makes the app seamless. Your social media app should be created with proper market research and strategy.

Including features present on Instagram like other trending Social media apps can be a great way to drive an audience. Instagram features are well tested with audience response and your unique addition to it for your app will surely make your brand stand out.

FAQ

How to make a social media app like Instagram for Free?

One can use different Instagram clones to create an app like Instagram. Clones will have free Instagram features and entrepreneurs can customise the app according to their needs. To copy the growth of Instagram in the current social media market one needs to focus on elements like their brand USP and Marketing Strategy to bring out the app. App created with proper market research along with the understanding of competitors’ marketing strategy and audience requirements is meant to perform better like Instagram free of cost.

How much does it cost to build an app like Instagram?

The actual cost of apps like Instagram can go up from 35,000 to 50,000 dollars. The cost of developing an app like Instagram depends on the features it contains and the requirement of the app. The cost depends on the developer of the app as it is the core and how they may charge for the work they provide.

What makes a social media app successful?

In order to make your social media app successful include the three most important features ie the profiles, the connections and the feeds.

apps

About the Creator

Shivang Jain

I specialise in Copywriting, SEO Content Writing, Proofreading and BE/AE Writing.

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