How To Grab Someone's Attention And Make Them Feel Comfortable On Your Website

We've all got them: Those websites that we visit, look around for a few seconds, and then—for whatever reason—move on to something else. The website may have a great product or service, but it lacks the one thing that's most important when it comes to a website—a clear call to action. That's why creating an effective landing page is so important: It takes your visitors from "interested" to "sold."

But what makes for an effective landing page? It should obviously contain some sort of sales copy that highlights the benefits of whatever you're offering (whether that be information products or services). But there are other elements at play here too. In this post I'll explain how best practices can help you grab someone's attention and make them feel comfortable enough to convert into customers or leads.

Start with a story.

I'm not talking about a boring story about your childhood or your trip to the zoo. I'm talking about stories that can capture attention and make your readers feel comfortable while they're on your website.

Let's say you're an accountant and you want to help people start their own business. Tell them some stories of people who have done just that, with no prior experience in accounting or business management.

Or if you're an artist looking for new clients, tell them how you helped artists like themselves get started by giving them advice on marketing their artwork online and how much money it could potentially bring in (and how much fun it is). Or maybe even tell them what inspires you as an artist; that way, they'll know why this particular job matters so much for both of us: because we both love what we do!

Make it easy to understand.

The first step to making your website more accessible is to make it easy to understand. This means you need to use simple language, short sentences and paragraphs, bullet points and numbered lists, diagrams and illustrations (if they help), subheadings to break up the text into bite-sized chunks.

Don't be afraid of using jargon either - if it's relevant and appropriate for your audience then go ahead! But keep it simple; don't dumb down too much or else people will get confused and leave without reading what you've written.

Less is more.

This is a simple concept, but it's easy to drift off course when you're writing content for the web. Here are six ways you can keep your posts short and sweet:

- Use bullet points instead of paragraphs.

- Keep sentences short, no longer than 14 words at most.

- Use images wherever possible. Images attract attention and help break up text that looks monotonous without adding any extra length to your post.

- Limit yourself to three main points in each article—more than that will confuse readers and make them lose interest fast!

- Don't be afraid of white space; it'll make your site look bright and clean instead of too cluttered with information about product features or whatever else may be important on your site...you get the idea :)

Address the customer's needs and how you can solve their problem.

Before you can start addressing your customer's needs, you need to understand what those needs actually are. You may have a solution in mind, but if it doesn't address their problem, then it won't be helpful at all.

This is where being familiar with the type of person who will visit your site comes in handy. If they're not someone who would click on an ad for a travel website and buy tickets right away, there's no point in trying to sell them anything else. Similarly, if they do seem like likely buyers (and let's be honest: most people are), then you need to make sure that they're aware of this fact before they can even think about making a purchase.

In order to do this, you have to know what makes your customer tick. What are their needs? Why are they looking for a solution to those needs in the first place? How can you meet them where they're at and make it easy for them to take action? This is all about understanding their motivations, which is something that you should be doing anyway.

Make sure they know what to do next.

Always remember: your homepage is the place to tell people what you want them to do. So make sure it's clear and easy for them to find.

Your website needs a clear call to action that tells visitors what they should do next on your site. But just having a good call-to-action isn't enough—you also need an obvious one! A user might spend only three seconds looking at your homepage; if there's no obvious CTA in that time, they'll probably leave without doing anything else with you (and never come back).

So how do you make your call to action obvious? First, make sure it's where people expect to find it. Put your CTA near the top of the page in a place where people will see it when they scroll down. Second, make sure that your CTA is easy to understand and clearly tells people what to do next (e.g., "sign up for free"). Finally, test your CTAs with real users to see how clear they are!

Don't be too clever or use jargon that only insiders would understand.

It's tempting to show off your smarts by using a bunch of insider lingo, but this is a mistake. When you talk to people on your website, you should assume they're not experts in your field and thus avoid using jargon that only insiders would know.

The best way to do this is by using plain language and avoiding buzzwords as much as possible. Plain language is the opposite of technical terminology—it's clear and straightforward writing that anyone can understand without any prior knowledge about your topic or industry. Buzzwords are words like "branding" or "synergy," which might not mean anything outside of the context in which they were created (or at least they shouldn't).

Make the most of white space and bullet points to keep things readable.

When it comes to reading, people need a break. White space and bullet points are your best friends here. They help keep everything readable and easy on the eye, breaking up text into manageable chunks that can be digested easily.

Images, diagrams and video work well too – they all do a great job of breaking up text while still getting the point across.

And remember: if you have too much white space on your website you could actually be hurting yourself by making visitors feel uncomfortable. So don’t go overboard with this technique!

Use plenty of images, diagrams, and, video to break up the text.

If you’re a writer, you know that it can be difficult to keep your readers engaged. After all, your content is just words and punctuation—how can you possibly make it riveting? If this sounds familiar, let me introduce you to the one element that will transform any boring block of text into an immersive experience: pictures!

Images are the perfect way for readers to take a break from reading text. They add visual interest and help break up large blocks of writing (which also makes them easier on their eyes). Images can also help illustrate your point or convey information more quickly than words alone would allow. Finally, images offer something new for your reader’s brain to process—making them easier to remember later on down the road when they need some extra inspiration while working through their next project.

Offer lots of helpful "how-to" content for free that people can download on your website.

Lots of people don't realize that you can give away free content and still make money. This is called "content marketing," and it's a great way to build your reputation as an information expert, which in turn helps you sell more products or services. The best part? It's one of the most effective tactics for converting leads into customers. And why wouldn't it be? People don't like to buy from someone they don't trust, so by giving away lots of helpful "how-to" content for free that people can download on your website. Not only are you showing potential customers that you're an authority in your field but also building trust with them over time!

If done well, this strategy has been shown to increase customer lifetime value by 20%. If a customer buys only once from us instead of three times because we've built such great rapport with them through our blog posts and ebooks...well then I'll take those odds any day!

Conclusion

Ultimately, you want your website to encourage repeat visits and allow customers to smoothly navigate through the content and resources that you provide. By implementing a few simple methods for grasping users' attention, you can keep them coming back for more.

I hope this article has inspired you to take a closer look at how you can make your website more engaging and welcoming for your customers. Remember that the best way to grab someone's attention is by telling a story, and making it easy to read will help make that happen. The more people enjoy reading what you have written, then they will be encouraged to read even more!