How to Get More Engagement on Instagram in 2021

Despite some hiccups, proactive marketers are looking for strategies to enhance Instagram engagement. That's why we've compiled this list of 23 recommendations to help you keep your sponsored and organic marketing initiatives on track, as well as protect your Instagram marketing strategies today and in the future. Let's get started.

Post Consistently:

To attract followers and increase engagement rates, brands must be active – but how active should they be?

According to statistics, a regular 1-2 postings every day is the sweet spot. As a result, your feed will remain fresh and current, and you will have more possibilities to draw attention to your material. Knowing when to post on Instagram is also important, especially when dealing with the algorithmic timeline on the platform.

Depending on whose expert you listen to, recommended post times can vary dramatically. This inconsistency, which ranges from 8 a.m. to 9 a.m. or 2 p.m. to 5 a.m. for your first post to even 5 a.m. for your second, can cause serious uncertainty for content planners.

Take a look at National Geographic and FashionNova. FashionNova, a global online fashion company, averages 30 posts each day, or nearly one every 30 minutes! This may appear to be excessive, but the brand's 17.3 million followers don't seem to think so. The engagement rate is 0.07 percent with this many followers.

What's the takeaway? Two hugely successful brands with two very distinct marketing tactics.

As a result, there's no one-size-fits-all solution for the optimal time or amount to post on Instagram.

What you should do is use the Insights function of your Instagram Business or Creator account to discover your own followers' Instagram behaviors.

This allows you to determine when your followers are most active and plan your updates accordingly, ensuring that your posts remain at the top of their feeds.

Tell Stories

Instagram is saturated in subpar brand messaging that overlooks the fact that the social media platform is billed as a "visual inspiration tool."

Instead of merely preaching marketing messages to your audience, you should fascinate them with graphics, video, and text.

Instead, become a storyteller and deliver ‘micro-stories' using your descriptions, videos, Instagram stories, and profile to enhance interaction.

People today yearn for connection, and storytelling is one way to provide that. People are considerably more inclined to buy into your information and share it with their friends if they have an emotional connection to it.

See More: Best Instagram Story Viewer 2021

Follow Instagram storytellers like Airbnb, Red Bull, Lego, Patagonia, and Nike for inspiration. You can also use these examples to help you get your creative juices flowing.

Sharing user-generated material that resonates with your business is one approach to include elements of storytelling into your Instagram strategy. Another option is to use your captions to tell a storey.

Longer captions with elements of storytelling and authenticity are especially effective because they make brands appear more real and allow them to form deeper connections with their target audience. Wordy captions can also stop scrollers in their tracks and enhance the amount of time they spend looking at your content if done correctly.

Long captions have become somewhat of a fad, thanks to influencers who utilize Instagram captions as microblogs.

Long captions are part of a greater shift towards authenticity, and they lend legitimacy to a platform that has been attacked for being too shallow.

This transition is slowly being noticed by brands.

Take, for example, Patagonia. The sustainable outerwear business is a superb storyteller, with content on the environment, nature, and outdoor sports aplenty on its Instagram account.

Build a Strong Brand

For businesses looking to increase brand exposure on Instagram, clarity, inventiveness, and consistency are essential. A random, unpredictable approach just does not work.

Concentrate on key areas like as displaying your profile, developing style trends that keep your photographs looking new, and perfecting hashtag usage. To increase engagement and loyalty, you should connect with your followers on a frequent basis.

You can convey a positive and consistent brand to your target audience by mapping out your procedures and brand best practices for Instagram.