How To Develop A Virtual Fitness App?

The augmented use of smartphones and the rapid evolution of technologies has prompted a trend of mobile fitness products & services. According to research done by Reports and Data, the global fitness application technology industry is expected to become worth $14.6 billion by the year 2027.

The Mobile Fitness App Domain During The Coronavirus Pandemic

The rapid spread of coronavirus influenced people to stay at home, most of which started using mobile-based fitness apps to stay healthy and active.

• As per AppsFlyer, the total income created by mobile fitness apps has risen by 35% since March 2020.

• Before the pandemic, almost half of the survey respondents used smartphones to target their health and fitness objectives. By the end of June, the figure was 75%.

• 38% of respondents said they are progressively using nutrition and workout apps since the COVID-19 pandemic.

• More than 50% of users (54%) rely on their smartphones to monitor exercises. 22% of people said they have installed the latest workout and health applications on their smartphones.

This increased reliance on smartphones has instigated the demand for virtual fitness apps worldwide. With new players hitting the industry, the market is expected to reach new heights of success in the coming months.

When it comes to developing a virtual fitness app software or yoga studio app, here are the 7 points you need to take into consideration.

1. Mobile Fitness App Type — There are different types of fitness apps available in the market. These include personal trainer support apps, home exercise apps, health tracking apps, yoga studio apps, diet apps and more.

2. Mobile Platforms — Do you want to develop a fitness app for a specific operating system like iOS? Or do you want to come up with an all-inclusive mobile device solution?

3. Development Strategy — If your goal is to create higher revenue targeting both Android and iOS users, cross-platform and native development are two available approaches.

4. By choosing the first approach, you develop one mobile fitness app that can work on both platforms. While a cross-platform strategy enables reasonable costs, native solutions deliver an improved user experience.

5. Functionality — Complicated and feature-loaded functionality incurs higher development costs while also taking up more time.

6. Monetization — This is another crucial element you must consider before developing a fitness app. There are loads of monetization approaches to choose from. In-app acquisitions, pay-per-device installation, advertising, and several other monetization strategies are available.

7. Mobile App Advertising — Even if you already have a fitness training app in place, it may not be able to attract millions of users and garner revenue. This is where it becomes necessary to launch an advertising campaign for product promotion. You can do it on various channels like social media, review sites, press releases, influencers, application ratings.

Considering all these points, you need to come up with a successful strategy for developing a mobile fitness app. In general, the development process would include the following stages:

Competitor Analysis — As there are numerous mobile fitness applications available in the industry? Check your competitors, their products, working approach, reviews, platforms, user reviews to gain an edge.

Check Customer Feedback— Don’t forget to check both good and bad reviews on Google Play and App Store. This will help you determine the strong and feeble points of your competitors and how you can gain an edge over them.

Read Your Target Audience — By monitoring your competitors, you can find out what issues and preferences their app users have.

Explore social media - Go through posts and comments, talk to commentors and clarify their requirements. Draw a user persona, representing things like region, age, fitness objectives to stay fit, lose weight, embrace a healthy lifestyle, or bodybuilding.

Drafting Technical Specifications — Check what kind of value you plan to offer to people through your mobile fitness app, how it will work, what would be the interaction roadmap and what tasks they would be supposed to perform.

Design — To become successful in today’s highly competitive industry, you will need to have many genuine members. The majority of people don’t like to use digital products that have an unappealing layout and sluggish app response. Therefore, invest time and effort and create a nice-looking mobile fitness app that lends a great user experience to the users.

MVP Creation — MVP (Minimum Viable Product) refers to a solution with a group of features required to carry out a specific task. This approach provides a lot of benefits, so don’t forget to use it.

Though there are various fitness functional training studio apps available in the industry, people always look for something that can provide them with an easy user experience and help them achieve their fitness goals quickly and reliably. Do thorough research and develop an app that can strike the right chord.

Preference Suggested - Virtual Fitness App Software