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How to Create a Free Landing Page Design That Converts

By Lara KanePublished 3 years ago 3 min read

If you’re just starting out on the internet, you’ve likely noticed how competitive landing page design can be. There are hundreds of different services out there that promise all sorts of things to potential customers who may or may not be real. That’s why it’s crucial to know how to design a free landing page that stands out from the crowd and converts visitors into customers who are willing to pay you lots of money for your product or service.

The Anatomy of a High-Converting Landing Page

A landing page can be an effective way to drive traffic and sales for your business. But, if you're not careful, it can also be an ineffective cost for your company. Here are the three parts of a high-converting landing page that will help you get the most out of every visitor:

1) The Headline This is the first thing visitors see when they land on your landing page. A good headline will give them clear direction about what they should do next.

2) The Body Copy This is where you'll want to provide the details about what's in it for them if they convert now.

How to Create a Free Landing Page Design

Create a perfect landing page

Creating a landing page design is easy. It's just like creating an instapage template with converting landing page elements. Here's how:

- Research the audience you want to target

- Outline your sales message - this should be short, clear and concise

- Find out what they are looking for in a conversion (sell them on your product)

- Include a photo of your product and some copy that tells about it, who it is for, why they need it and why you are the best person/company to sell it to them.

What to Include in Your Landing Page Copy

The landing page is the most important page on your website. It's what drives potential customers to convert into leads, so it needs to be informative and engaging, but also simple and straightforward. To help you create the perfect converting landing page, we've got five tips that'll get you started.

- Be Specific - Include an offer of some kind - Use a clear CTA button - Keep it short! No more than 2 pages - Make sure you have an eye-catching design

Creating an Irresistible Offer

Create an offer they can't refuse. Offer something that is attractive and free. This will catch their attention, and have them wanting more. Give them the opportunity to enter their email address and subscribe for the free offer or download your eBook or white paper.

Include a call-to-action button like Click Here or Download Now. You can also provide a link to download the landing page design, so they don't have to rely on other people's templates, which may not convert well with your audience.

How to Optimize Your Landing Page for Conversions

What is the goal of your landing page? It's easy to get caught up in all the bells and whistles, but it's better to focus on what you want. Think about why someone would want to convert on your landing page. What are they going for? Why will they be able to accomplish that if they convert? What are their frustrations with other products or services that make them interested in yours? Write those things down and work backwards from there. With this information, you can create an optimized landing page design that is tailored specifically for their needs and will help them take that first step towards conversion!

Measuring the Success of Your Landing Page

First, let's talk about what makes a good landing page. It should be simple and focused on one goal with the least amount of distractions possible. A good rule of thumb is that your page should have no more than two or three sentences at the top explaining what you do. Also, use graphics and videos where you can, since they're proven to increase conversions. Another important factor is being sure that the CTA (call-to-action) button is front and center, so that people know exactly what action they need to take when they visit your page. Keeping these things in mind will help you create a converting landing page design.

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About the Creator

Lara Kane

Hello! My name is Lara, I'm professional UX/UI designer from United States.

- More than 3 years of experience

- Knowledge in the field of interface design, marketing, typography, modular grids

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