How to Capture Chicago Based Mobile Market for App Launch?

Your app idea is exceptional of all and is developed having the best of features. Now, when your app is ready for launch, you are just thinking of an overnight miracle to befall that would bring thousands of downloads and millions of revenue! Haven’t you been thinking that lately?

But oh, not everyone is lucky!

And when it comes to the Windy City - Chicago, then the winds at the mobile app market are speeding with countless apps presenting similar functions!

In such a state, pre implementing definite tactics is the perfect thing to do instead of holding back for users to come and download your app on their own.

But before that, we would like to inform, that app launch is not child’s play. App launch strategies are needed to be applied right from when you take the first step to develop your business mobile app by hiring a mobile app development company to partner with an organization for the purpose of launching your app to the correct market is essential.

With our article, we will be providing you with pre-launch strategies and, at the same time, tactics to capture Chicago’s ongoing tech speed.

Pre-launch app marketing tactics that you need to apply as soon as you start!

As you center your efforts around developing your app, you forget that you need to start prepping for the launch. As an app’s development procedure is just inception, the final ice-breaking moment is done through the launch.

But, no matter how magnificent your app idea is, if a market is not prepared for the app launch, it won’t drive higher revenue. Because in the end, how you launch your app is gonna determine your success rate.

Below are some of the points to capture the market pre-launch itself.

Detailed research of Chicago’s app market

When you plan to launch an app in the leading tech city hosting HeadQuarters of so many big companies, you need to plan your game strong!

Here you need to delve deep into your app idea! Start with comparing your app idea to similar apps available in Chicago’s app market. Prepare a detailed report of those apps, by doing so; you will get to know what your competitors lack and what you will need to do to be ahead of the competition.

Moreover, a crucial step in market research is knowing the persona of your target audience.

For example, suppose you are thinking of getting an instant taxi booking application. In that case, you will need to go through other similar apps available in Chicago and look out for the areas they’re lacking.

Another tip in detail marketing research targets your niche audience and gets special features developed for them. So, once your app is launched, they indeed download seeing those features.

Launch your app into popular categories

It is no secret that Chicago is known for being a multi-million dollar app market. We have a way to get your app to capture Chicago’s mobile market. If you are aware, then the gaming industry is the second biggest market globally, with 200M gamers.

And if you have a top-notch idea for a gaming app, you have double benefits as you will have a wide area of users to cover. What you will need to do is categorize your gaming app based on the latest gaming trends.

Suppose you are the owner of a battle game, then launch your app into a popular category topping the charts. So if a user searches about adventure or fighting games, your app will also feature in it.

And when it comes to app categories that perform the finest in Chicago, then web browsers, communication, entertainment, and shopping apps rule the app categories.

Another strategy that can drive more installs and high engagement is implementing Google Play Instant. With its instant features, it will instantly bring you more users after launching.

Generate a buzz on social media

Social Media has the potential to turn heads for your app. And when it comes to apps, many successful apps result from so much attention they have received through social media! It will be perfect if social media is your pre-launching marketing strategy because it can garner the most attention when done right!

Furthermore, the latest and new app marketing strategy you can use to capture the Chicago based market is through influencers on social media. Influencers have their own fan following, and if they market your app through their videos, then your app has high chances of getting more downloads. You can apply that strategy and can directly capture their audience as well.

For example, suppose you are planning to launch a video editing app. In that case, you can contact an influencer who is a video editor and has his loyal fan following. So when he/she advertises your project, his/her followers will try to follow him/her, and they will eventually be your customers.

Beta testing your app

Google Play Store has an early access program, and you can apply for that program for your app. Take advantage of that program and release the app as an open beta without a title.

When you apply for an early access program, it becomes easy to acquire beta testers and gain invaluable feedback before launching. Chicago is a tech-driven place, with so many new app development companies. And if you choose the right App Development Company for your app, then they would carry out most of the market techniques by themselves.

Focus on optimizing your app.

Optimizing an app consists of all the techniques that make it visible to the audience when they search for it. And getting featured on Google play store or Apple store is itself a win!

Here are the key points you need to focus on; because ultimately, what matters is getting downloads!

Logo of the app (an attractive logo will attract the audience)

App’s name (a catchy app name)

Visuals (screenshots of the app, videos, prominently featured images, etc.)

Keywords

To sum up

Chicago is regarded as the second most top tech city after Silicon Valley. It is witnessing a never seen before environment with tech growth everywhere. The city is buzzing with high rated mobile development companies, startups, tech companies, etc. And innovation is the driving force behind all.

Chicago’s app market is open to all kinds of splendid ideas. Its diversified audience is receptive to every new offering coming their way. Many of the tactics of capturing Chicago’s market are relevant to many other US states also. Making a user experience the very best through the app’s name itself can drive a user to download the app.

While it may look a bit challenging, but you and your app development company together can do wonders for your app. Because in the end, what will matter is your customer attracting tactic adhering to the original product!