How Refresh Ads Benefit App Monetization

Ad refresh occurs when a new ad is requested and presented on a current ad unit while the user is still on the page. The new ad will replace the previous one. Ads often get refreshed in response to time, user activity, and events.

How Does Ad Refresh Work?

• Ad Refresh gets based on the types of triggers the publishers specify. Among these triggers are:
• User action-trigger: Ads are updated based on user activities, such as utilising search, scrolling the app, or clicking on the screen.
• Event-trigger: Ads get refreshed when information is updated depending on event triggers defined by the publisher, such as a live sports ticker.
• Time-trigger: Ads are updated depending on predefined time intervals such as 30 seconds, 60 seconds, 90 seconds, and so on. Setting the refresh duration to less than 30 seconds is not recommended.

Who Should Make Use of Ad Refresh?

Ad Refresh is best suited for publishers with longer session times. A game publisher, for example, may enable auto-refresh advertising since it assumes that customers would remain for the duration of their time spent inside the app. It is imperative to have a valid reason to use it to get the most out of Ad Refresh. Some publishers set the refresh interval to a low value (less than or less than 30s) to cram as many adverts as possible into a single session. This is the incorrect strategy and will have a detrimental impact on ad viewability and CPMs in the long term.

Buyers are right to be concerned, especially when auto-refresh is used on a CPM basis, because they may end up paying price for impressions that were paused by a time trigger.

It's also worth noting that not all networks and exchangers offer auto-refreshing advertising. Every exchange has its regulation about auto-refresh advertising. This, if not followed, might result in your publisher account being suspended or blacklisted.

Best Practices for Ad Refresh

Keeping few things in mind if you decide to set up auto-refresh advertising can go a long way in aiding you get a grip on this:

• Read the network policy: Make sure you understand your network's auto-fresh ad policy. Is there a required time span? Is it necessary to label your inventory to indicate that you employ auto-refresh ads? Learning the answers to these questions ahead of time may prevent you from future policy breaches.

• Longer intervals are preferable: Advertisers want inventory with longer refresh intervals. It's also beneficial for your app’s user experience. Anything less than 60 seconds is insufficient time for people to effectively engage with ads. A refreshing time of 240 seconds might provide a decent combination of revenue and user experience.

• Perform an A/B test: Experiment with different refresh time intervals to test the auto-refresh advertising on your app. Be careful to compare the test results to a control configuration to determine whether activating auto-refresh ads will increase revenue.

Ad Refresh - Dos and Don'ts

Ad refresh can have a detrimental influence on CPM/viewability if done incorrectly. As a result, we've compiled a list of the most critical dos and don'ts of ad refresh for publishers. With these criteria in mind, you may confidently renew your ad inventory, knowing you're on the correct course.

Do's

Evaluate the engagement rate and fill rate before and after renewing the ad inventory.

• Track Revenue Per Session (RPS) as a success metric.
• Use ad refresh on applications with engaging content.
• Keep ad viewability in mind while you update inventory.
• Conduct A/B testing with various sorts of ad refresh triggers. Use many triggers if possible.

Don'ts:

• If the user is not active, do not renew ad inventory.
• Do not renew ad inventory purchased through direct campaigns.

Bottom Line

In conclusion, ad refresh can be a useful tool for app monetization, but it is important for developers to carefully consider the frequency, type, and design of the ads to ensure that they are effective and do not negatively impact the user experience. By testing and optimising these factors, developers can maximise the revenue generated from refresh ads while also maintaining a positive relationship with their users. At AdPumb, we believe publishers can make or break your endeavours if you can bring in positive changes to your app's experience. AdPumb mediation can help you out immensely make a difference to your app’s user experience and as a result, your revenue! Visit us today for more!