Hi Auto Appoints Crystal Deaderick as Head of Sales to Strengthen Global AI Drive-Thru Expansion

Hi Auto, the leading provider of AI-powered voice-ordering solutions for drive-thrus, announced the appointment of Crystal Deaderick as Head of Sales on October 27, 2025. The move reinforces the company’s commitment to accelerating its growth and deepening its footprint in the quick-service restaurant (QSR) industry as AI automation becomes central to operational excellence.

Deaderick brings more than 20 years of experience across restaurant operations and restaurant technology sales. Her combined expertise positions her to lead Hi Auto’s customer acquisition, revenue expansion, and long-term growth strategy as the company scales its AI order-taking platform across global markets.

Crystal Deaderick’s Unique Blend of Restaurant and Technology Expertise

Before transitioning to the technology sector, Crystal Deaderick worked in restaurants for 11 years, beginning at the age of 14 and continuing through college and early adulthood. That early experience gave her a firsthand understanding of the pace and precision required to succeed in fast-service environments.

She later advanced into the tech industry, holding senior leadership roles at Dragonfruit AI, Qu POS, and Revel Systems. Over her career, Deaderick built a reputation for exceeding sales targets, leading high-performance teams, and closing multi-million-dollar deals with major restaurant brands. Her operational insight, combined with her proven ability to scale technology solutions, makes her an ideal choice to drive Hi Auto’s next phase of expansion.

Her leadership philosophy centers on improving the restaurant experience through practical innovation. By merging industry knowledge with a focus on measurable impact, she aims to help QSRs embrace AI technology that enhances speed, accuracy, and guest satisfaction.

Hi Auto Expands AI Order-Taking Technology Across Leading QSR Brands

Hi Auto’s appointment of Deaderick comes at a time of rapid growth and rising demand for AI automation across drive-thru operations. The company’s platform currently serves nearly 1,000 locations, achieving 93 percent order completion and 96 percent accuracy.

These results demonstrate the scalability and reliability of Hi Auto’s technology. The platform enables restaurants to manage voice scripts, upselling, and order consistency from a central system while giving local operators flexibility to tailor responses to their specific markets. This balance between control and adaptability allows QSR brands to deliver a more seamless and efficient customer experience.

Hi Auto’s leadership has emphasized that Deaderick’s understanding of restaurant operations and enterprise sales will be key to building deeper partnerships with franchise operators and national chains. Her role will focus on expanding Hi Auto’s market presence, enhancing client relationships, and guiding new deployments.

Voice AI Technology Redefines the Future of Drive-Thru Operations

The drive-thru segment has become increasingly important to the success of quick-service restaurants. According to Restroworks, drive-thrus now account for over 75 percent of fast-food sales in the United States. As customer expectations for speed and accuracy rise, QSRs are turning to voice AI systems to streamline service and reduce operational stress on staff.

Hi Auto’s 2025 Buyer’s Guide for QSRs notes that effective AI systems must achieve at least 90 percent order completion and 95 percent accuracy to be viable at scale. Hi Auto consistently exceeds those benchmarks, setting a standard for performance and dependability.

By automating the order-taking process, Hi Auto’s AI solution allows restaurants to focus staff resources on preparation and customer care rather than repetitive tasks. This not only enhances operational efficiency but also creates opportunities for improved service quality and increased revenue through consistent upselling.

Hi Auto Positions for Global Growth Under Deaderick’s Sales Leadership

Hi Auto’s future growth strategy focuses on expanding its customer base while maintaining consistent performance across multiple markets. Scaling from hundreds to thousands of locations introduces operational challenges, including noise variations, regional accents, and diverse menu configurations.

Deaderick’s leadership will play a vital role in addressing these challenges. Her experience in both sales strategy and restaurant operations equips her to guide franchise groups through the adoption and integration of AI technology. Her focus on clear communication, ROI-driven results, and long-term collaboration aligns with Hi Auto’s mission to create reliable, scalable automation that delivers measurable business value.

As AI-driven solutions become standard in quick-service operations, Hi Auto continues to distinguish itself with its accuracy, scalability, and industry insight. The addition of Deaderick as Head of Sales signals a new era for the company, one defined by growth, precision, and customer-centered innovation.

With a proven platform and a seasoned leader guiding its commercial expansion, Hi Auto is positioned to redefine how quick-service restaurants operate and to transform the drive-thru experience for both brands and customers worldwide.