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Here Are the Top Secrets of Oppo Smartphone's Success in the 15000 INR Range

Wondering why Oppo has been so successful in terms of sales? Here are a few reasons behind the brand’s burgeoning popularity.

By Richa MalhotraPublished 5 years ago 3 min read

Mobile phones are no longer just phones in the traditional sense. They are our personal entertainment devices, our cameras to store beautiful memories, our emergency work platform, our gateway to communicating through the internet and much more. In a way, they behave like computers in our pockets, making our tasks manageable, life easier and entertaining. They come packed with features and with advanced technologies like 5G, and these devices are only going to get better.

While we hear netizens rave about iPhones or OnePlus models, there is a reason why brands such as Oppo, which offer the best phones under 15,000 INR, remain popular among users. Oppo is an exciting brand that offers phenomenal models at various price points.

The Chinese smartphone giant is known for offering phones with great camera quality and innovation. To help you understand the reasons behind Oppo’s success, we provide you with a list of secrets that the brand adheres to, which in turn has made it a fan favourite.

Innovation at Jet Speed

While most mobile phone companies innovate quickly, Oppo innovates at supersonic speed. They have excellent R&D facilities and have amazing Artificial Intelligence(AI) labs. This comes in handy as they incorporate user feedback in short intervals. The brand has been able to add superb AI features to its phones. In fact, the brains at Oppo take pride in studying Artificial Intelligence in everyday mobile phone usage.

Stellar Cameras

Oppo smartphones arguably have the best cameras, and make optimum use of both the hardware and software, thus making sure that the users click incredible photographs. Oppo’s smartphones allow users to use a variety of filter modes and filters, which to its young discerning users is an essential feature. They are especially useful for clicking selfies with in-built beautification and smart portrait capture features. You don’t have to own a premium Oppo device, as these features are also available in Oppo phones under 15,000 INR.

Oppo was also one of the first companies to put a stealth camera in its phones. These ‘stealth’ cameras are hidden until needed, and slide out when required. Such cameras, and offering exceptional lenses at all price points makes Oppo the best brand when it comes to camera phones.

Facial Recognition

An important feature in Oppo smartphones is the use of 3D Structured Light Technology for facial recognition. While the rest of the competition focused on fingerprint readers, Oppo’s security was better with facial recognition. Apart from being a superior technology, facial recognition in phones which cost less than Rs. 15,000 makes them an absolute steal.

Excellent Designs and Features

Oppo’s phones boast chic, elegant and stylish designs along with best-in-class features. The brand knows that its user base largely comprises youngsters in their early 20s and 30s, and hence, this aspect is an absolute must-have. Apart from this, Oppo does not stop offering support to its older models with respect to regular updates. Thus, the phones do not run the risk of becoming outdated.

Long Battery Life

If there is one thing that most mobile phone users complain about, it’s battery life. We all have had memories of struggling with charges or drained out batteries at crucial times, but not Oppo phone users. Oppo smartphone users enjoy long battery life at all price points, as these phones come with large batteries that run throughout the day.

Color OS

Oppo features a modified Android OS (called ColorOS, which is based on Android OS) that allows users to choose between gesture-based navigation or software-based navigation buttons, which enhances the user experience manifold.

Apart from the above-mentioned features, Oppo smartphones are designed using cutting-edge technology. For instance, in the premium segment, Oppo’s Find-series mobile phones are highly sought-after, as they come with stunning designs, fabulous cameras, and incredible features.

Want to purchase a new Oppo mobile phone, but don’t want to pay the entire amount up front? You can shop at the Bajaj Finserv EMI Store, and buy products that come with bundled discounts at easy EMIs. Additionally, you can also use the Bajaj Finserv EMI Network Card to avail of exciting offers on your mobile purchase. In addition to availing attractive discounts and offers by shopping at the EMI Store, you can also get free delivery of your new smartphone within just 24 hours of placing the order.

Additionally, the EMI Store also dispenses the zero down payment facility on select products, which implies that you won’t have to spend any money to purchase the new smartphone!

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