Essential Website Maintenance Guide You Need to Know Now

A website needs to be kept alive. There are many reasons for maintaining your website, modifying it, bringing it to life: updating it so that it continues to reflect the image of your company, changing it according to demand, adapt it to the evolution of technologies.

Reasons To Upgrade Website

Just like your business, your website is alive. It must continue to do so, change after change.

You want the information on your website to stay up to date, whether it's new products or services that complement your range or those that leave it.

You want to announce the events you organize or in which you participate. You want to show your latest achievements. Your website is also made for this. Business website maintenance will have to be the subject of more or less complex work depending on the level at which the modification is located:

• Modification of the content of an existing page: the WordPress CMS allows you to make simple modifications yourself

• Modification of the content of the header, sidebar, or footer, identical on all pages

• Deletion of one or more pages is part of website management, resulting in a modification of its navigation, the removal of internal links, a possible modification of the home page, an update of the site map intended for Internet users and that intended for search engine robots, a redirection of deleted pages to another page. For more details take help of website management guide.

Technology Watch: Adapting Your Website

Maintenance of your website may sometimes be necessary to adapt it to the evolution of technologies and web standards:

• A tag or one of its attributes may become obsolete and no longer be supported by certain browsers or no longer be taken into account by a search engine

• A new tag can be set up, better exploited than an old one by a search engine

• CMS like WordPress are frequently updated, as are the extensions (plug-in) used, requiring the regular installation of new versions

Why it is better to delegate the maintenance of the website to the experts

There are many website maintenance interventions. The insertion of new texts, images, or links, the modification of small graphic elements, the menus, or the sidebar. Operations that take up a lot of precious time are not always convenient to do in person. Let trained and reliable professionals perform them.

Only a professional can obtain an optimal result, and you will have the guarantee of the proper functioning of your site. Instead of devoting yourself to your business or other important objectives, you will save precious time.

Main Interventions of The Website Maintenance

• Copywriting: creation, modification, and insertion of textual content:

You write, translate, update, adapt or modify the contents of the websites according to your requests.

• Management of ecommerce websites, updating of products and inventories:

Even small online shops require constant and often demanding updating for those who have to run their business. You manage the updates of your product catalogue, your offers, and the sales of your e-commerce to guarantee your customers quality online commerce.

• Design and graphics:

You keep your site aesthetically beautiful and user-friendly by intervening in the graphic layout. You deal with graphic restyling, responsive adaptation, study, and selection of templates, WordPress, and PSD to HTML template customization.

• Software and script update:

You can update the CMS and plug-in of your CMS. An updated site is a site that is less likely to be infected with viruses and malware that could compromise its functionality.

• You create Ads and banners:

Eye-catching images help sell. You can create commercial graphics and banners to improve your business's sales. You create promos in the main advertising circuits: Facebook, Google, Bing, etc.

• Layout and sending of company newsletters:

You can set up your newsletter with a professional aspect and capture the recipients' attention, studying the most effective setting of the messages from time to time.

Website Maintenance Tips

SEO Audit

SEO is not the only success factor for a website. The traffic to your website also depends on its response to the expectations of Internet users, and these evolve. Adaptations, improvements, or new functionalities will sometimes become necessary simply because the needs will have evolved or the competition will offer better.

Website management service includes updating images and videos and their prior adaptation in the format suitable for online publication. You can carry out the research and purchase effective images on specialized catalogs on your behalf. You also deal with photo editing.

Website Backup

It will help you create the backup and copies of your data. The backup will provide the restoration of your data in the event of data loss.

Check for Broken Links

Checking and integrating one or more additional pages to your website, resulting in a change in its overall navigation and possibly its structure, the addition of internal links, the possible modification of the home page, and an update of the plan of the site intended for search engine robots.

Security Check

It provides regular security reviews and periodic security checks to ensure the website's safety and data. You can enhance the security level and keep monitoring the website.

Review Analytics

Tracking and understanding the statistical data of your site is the basis for better managing promotional campaigns. You include in the package the correct insertion on the pages of your site of the codes of Google Analytics, Google Ads, etc.

Test Device Compatibility

Thanks to Test device compatibility on the web, you can work on a large variety of online platforms, including HTML / PHP / ASP, WordPress, and ecommerce platforms. You can check your website response on android, iOS, and window.

Website Maintenance Service is carried out for both dynamic and static websites. For dynamic sites, you can manage the updating of the website through the customer's CMS upon communication of the access data.