
Aliya is also a speaker, and has provided virtual and in-person workshops within companies such as Google, The Network of Women NYC, JP Morgan Chase, Philip Lim, Urby, Luminary, and Signature Leaders to name a few. Balancing entrepreneurship, along with being a busy NYC mom of 2 boys, only reinforces her commitment to helping more go-getter women show up as their best selves!

Imagine your closet, with a plan.
Get the closet you want and stop buying things you’ll eventually Poshmark, sell on The Real Real, or donate (regrettably with tags still on.)
There’s more to creating an awesome wardrobe, than just buying clothes.
What you wear tells a story about you.
So let’s figure out your story.

Best tips & tricks for online shopping
Shopping lately anyone?
Depending on where you are in the world, some of us are happily shopping in stores, while others are still hesitant.
Online shopping has taken the lead, and here to stay.
Depending on where you are in the world, some of us are happily shopping in stores, while others are still hesitant.
Online shopping has taken the lead, and here to stay.

One of the biggest challenges my clients face before they come to me is shopping … where, how, and what.
You either love shopping, or you hate it!
It can be an overwhelming, confusing, and time-consuming process. If you’ve ever felt that, keep reading.

Early late August/ early September is the perfect time to catch the end of summer sales and ridiculous deals for your warm-weather wardrobe. This is the time to invest in quality staple pieces that you can wear next summer season or renew some of your favorites that need to be updated.

Before you start “adding to cart” I have a few tips that will help you save time and reduce the stress, of online shopping. Throughout the month of August, I shared a brief video on LinkedIn with my best tips and tricks for online shopping.

BONUS ONLINE SHOPPING TIP … Buy 2!
One of the most difficult things to get right when it comes to online shopping is sizing. Just because you are a certain size with one brand does not mean you’ll be the same with another. European brands typically fit smaller than American brands. So when you come across an item you love, yet unsure about sizing (even after referring to the size chart), simply purchase them both. It will save you time with returns. This mainly works best when shopping on sites that offer free shipping and returns. Also note, credited returns will be quicker when using a credit card, versus a debit card.

I hope this helps if you’re looking to do a little end-of-season shopping this month on your own!
By the way, if we haven’t yet connected on Linked In, let’s connect!
I know it isn’t the sexiest social media platform :), but it’s where I’m able to reach more growth-minded professional women like yourself who are always looking to elevate their career, business, networking circle, and even their style.

Neutral Essentials Always Reign Supreme
One of the first things I help new clients identify are 3 words that describe their “style personality.”
For example: my 3 words are FUN, BOLD, and EDGY- SOPHISTICATION.
For me, part of being “bold” is implementing fun color, or unique patterns.
Even though color may be my go-to, my wardrobe wouldn’t work without neutral essentials to lay the foundation.
Neutrals may not always be the most “fun” to buy, but they’re necessary. Color is like the wild, adventurous boyfriend; while neutrals are the responsible and reliable choice.
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