Digital Marketing Institute, Delhi

Four Pillars Of Digital Marketing

Defining the term Digital Marketing is easy, but few know the true meaning. What does it mean to have a Google-friendly website?

In layman's terms, you can say, "Yes, I want to use digital marketing services so that my website ranks on the first page of Google."

However, my question to you is, is it possible to rank your website at the top just by working on high search volume keywords? Or by building links?

The truth is that digital marketing is a blend of variables that people don't understand; it's a muddy concept that people don't understand. It's important for businesses of all sizes to understand how the internet works and what it takes to rank high?

We're outlining the simplest of simple rules that make up a full-field digital marketing campaign. There are four main parts of the term, and by default, there are four different types of digital marketing services.

The four pillars of digital marketing:

Digital marketing, despite its complexity, can be grouped into four pillars:

1. Search Engine Optimization (‘SEO’)

2. Pay-Per-Click advertising (‘PPC’)

3. Content Marketing

4. Social Media Management (‘SMM’)

1)Search Engine Optimization (‘SEO’)

Marketing using search engine optimization is a popular method of attracting unpaid traffic. An SEO strategy aims to increase the quality and quantity of search engine traffic to a website or web page. Search engine optimization (SEO) is the process of persuading search engines like Google, Bing, and Yahoo to recommend your content as the ideal solution for the problems their users are encountering.

Using keywords on your website and optimizing your content will help search engines understand who your company is, what you offer, and that you are a credible resource that they can turn to for information.

2)Pay-Per-Click advertising (‘PPC’)

PPC is also commonly called Google Search (since Google is the most common platform for performing this type of advertising, although other search engines such as Bing are also available). The purpose of pay-per-click advertising is to drive traffic to sites and landing pages by setting up campaigns on search engines. The advertiser pays the publisher directly, usually when someone clicks the ad. In other cases, the advertiser pays by the number of impressions.

With PPC, you're competing in an auction-style setting, and the keywords you desire are probably on your competitors' radars. Some of your competitors may have deep pockets and be willing to spend more in order to get to the top of search results. Consider a niche and avoid spending too much money on the wrong keywords.

3)Content Marketing

Content marketing refers to the processes involved in creating, publishing, and distributing content online for a specific audience. There are many types of content you can publish including blog posts, web pages, landing pages, eBooks, white papers, infographics, videos, webinars, and more.

It is impossible to market without great content. "In other words, rather than pitching your products or services, you are providing information that makes your buyer more knowledgeable. We believe that if we provide consistent, ongoing, valuable information to buyers, they will ultimately reward us with their business and loyalty.”

Starting with your customers' frequently asked questions is a good place to start if you're new to content marketing. In response, write quick blog posts about those questions and publish them on your website once a week, and promote them on the social media platforms that your target audience most frequently uses.

4)Social Media Management (‘SMM’)

Social media management (SMM) refers to the use of social media platforms and channels to market products or services. Facebook Advertising, Instagram Ads, and LinkedIn are popular forms of SMM.

Creating and publishing great content on the platforms is the first step before you can advertise. Businesses can create thought-leadership blogs, helpful resources, videos of their experts explaining how they help (or teaching their audience something valuable), and even special offers to attract attention.

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