Can Digital Marketing Help You Sell ERP Solutions?

Enterprise resource planning, commonly known as ERP solutions, is one of the finest innovations for businesses operating in the 21st century. However, that does not mean that an ERP solution simply sells itself. Instead, ERP vendors need to pour in extensively, just as any other vendor, to take their product to customers and make a sale.

Of all the ways businesses can advertise their offerings and generate amplified brand awareness is through digital marketing. Almost every business hailing from different sectors uses digital marketing to enhance the reach of their business and increase revenue generation. Therefore, an ERP business is no different because they too can use digital marketing to their advantage and boost sales.

Digital marketing is not just crucial for ERP businesses but for every business you can think of. Any business with an intention to make a sale will first have to market its offerings to the right audience. In simple terms, marketing ignites the urge or want within customers, and sales are nothing but satisfying that urge.

Conventional marketing came with many challenges making it challenging for every business to market their products effectively. However, the advancement in technology has been beneficial in addressing those challenges and transforming marketing once and for all. Currently, digital marketing is one of the most effective ways to reach a prospect and convert them into a customer.

With digital marketing, businesses can augment their marketing efforts and only cater to the expectations and interests of the target audience. This means as an ERP vendor; you will target only people or businesses looking for ways to optimize business processes and facilitate efficient management.

This target area includes organizations from every sector, including manufacturing, IT, health, and more. Businesses in these sectors need to enhance their relationships with customers, and ERP software is an excellent way to do that.

This is the reason ERP vendors need to invest in digital marketing to find and reach those customers to present their offerings. Failing to do so will result in you losing valuable business to your competitors who reached the prospects before you did. Factors like these make it very important for ERP vendors to invest i9n digital marketing and stimulate growth.

Ways ERP Businesses Can Use Digital Marketing To Their Advantage

There are many ways an ERP vendor can promote their business on the internet and reach the right customers. However, choosing just one or two ways will not do the job effectively because digital marketing is an accumulated effort from every end. Therefore, let’s check out some of the ways an ERP vendor could strengthen their digital marketing for good.

Social Media Marketing

There is no argument with the fact that social media presents an effective and efficient way for businesses to connect with their customers. Currently, there are numerous social media platforms that help businesses establish a direct and robust connection with their target audience to drive better results.

For instance, suppose you find someone with many likes on pages or posts about ERP solutions. This gives you the idea that they might be interested in the ERP solutions you have to offer. Now that you have identified your prospect, you can deliver messages or posts to engage them.

Apart from this, you can use many other social media strategies to sell your ERP through social media platforms. All in all, all you need to do is provide your base of followers with relevant content that grabs their attention.

Once you have their attention, you can deploy strategies to encourage them to start engaging with your business through the official website. Again, these strategies work for every business, so there is no reason to believe they will not work for ERP vendors.

Content Marketing

Many among us might have come across a phrase that says, “Content is the king”. This does not get any more true in the context of digital marketing. Content marketing is currently one of the most important components of any successful digital marketing strategy. Therefore, even ERP businesses need to use content to connect with their customers and inform them about every other detail about the business and its offerings.

ERP vendors need to provide their customers with relevant and, most importantly, informative content that provides value to the customers. It is given that any customer will first need to learn about your business and ERP solutions before they can invest in one. Therefore, failing to feature good quality, engaging, and informative content on your website will negatively reflect your sales figures.

Furthermore, featuring readable and SEO friendly content will also contribute towards better website ranking in search engine results. Needless to say, the higher you rank on search results, the better are your chances of visitors and customers finding your business. Therefore, leverage content marketing and use it to your advantage to boost customer loyalty and sales simultaneously.

Paid Advertisements

Another awesome and easy way for you to take your business to customers is by leveraging the potential of paid ad services. Many platforms offer such services where you can deliver targeted ads to customers or people who have shown interest in ERP solutions. This has time and again been proven highly effective in terms of boosting the sales of a business.

You can use Google Ads, where the search engine leverages the data made available to itself and uses the same to promote your business in front of those customers. However, it is not just the business you would be promoting, as you can also use these paid or sponsored ads to promote the content published on your website to boost engagement.

There are other ways of using sponsored ads to your advantage. For example, you can use Instagram ads or Facebook ads to present your offerings to the right customers. The best thing about these ads is that they are highly affordable and will cost you nothing relative to conventional ads. In addition, the visibility offered by these ads is certainly worth appreciation.

Email Marketing

These days, email marketing is an integral and essential component of every business. EasySendy is an all-in-one email marketing solution that allows you to carry all your various marketing channels together and accelerate traffic, a higher conversion rate, and better ROI for online geeks, marketers, small businesses, and startups. In addition, you can easily send your emails with the help of autoresponder features for your campaigns.

Emails have been a readily available mode of transferring information in the most convenient way. Since e-mail marketing has been around since the start of the internet, many people tend to assume that digital marketing strategies such as email marketing do not yield any results. However, that is far from reality because now email marketing campaigns have retained the reputation for being one of the most effective marketing tools.

As an ERP vendor, you can provide your customers and prospects to deliver them personalized based on their data. This personalization works like magic because customers feel much valued, which consequently encourages them to check your offerings. In addition, one must not forget that people open their emails on a daily basis. Therefore, the chances of them seeing your ads increase significantly, further translating to increased sales.

Websites

There is no digital marketing without an interactive and appealing website in place to act as a digital face of a business. Therefore, when you are taking your ERP business, leveraging the capabilities of a good website builder is not an option. A website provides customers with easy access to your business, increasing overall engagement.

Every ERP business needs to have an effective yet minimalistic website that will display all its offerings along with all the relevant information about the business. In addition, a website is also the place where customers start their engagement with your business. This makes it highly important to deploy effective web design and development strategies to ensure your website leaves a lasting impression on visitors.

Final Thoughts

As you can see, digital marketing is of the utmost importance for every business and ERP businesses are no exception in any way. Therefore, it is highly recommended you leverage the aforementioned digital marketing strategies and combine them with the capabilities of a promotion software solution to amplify outcomes. This will help your business leave behind competitors and eventually become the most preferred choice for your customers.