AR Sneaker Try-On 2021: 3X Engagement & 2X Conversion

Trying on sneakers in a physical store is a hassle because you have to go to a local mall first and then find a sneaker store where has shoes in different sizes, colors, and designs. Then, shopping online is preferred! However, there is still a problem that you can’t try them on, which may lead to tedious returns due to unsatisfactory effect. For e-commerce, user engagement and sales conversion will tend to decline sharply. Also, you won’t directly order expensive, limited-edition sneakers without trying on, and eventually, you’ll miss out the trendy fashion. Don’t worry. Be fashionable with AR sneaker try-on! Keep reading to know more about it, and then triple your user engagement and double sales.

What’s AR Sneaker Try-On? [SEE NOW, BUY NOW]

The fashion industry has gone crazy for virtual try-ons in recent years. With a hand-held smartphone, users can virtually try on the latest sneakers, shoes, eyewear, high jewelry, watches, etc. In short, a virtual sneaker try-on is an innovative way for customers to experience their favorite, new, or upcoming sneakers via a device equipped with a camera. With augmented reality, users can visualize the sneakers they are interested in, interact and confirm the style, size before purchasing. This is also the best presentation of “See Now, Buy Now”.

In case you're still wondering, the following section will provide a more detailed and intuitive look at the highlights and benefits of AR technology.

Kivisense WebAR Sneakers Try-on: Immersive, Better ROI, Sociable

Kivisense is a leading AR solution provider deeply engaged in AI. It has developed professional AR algorithms and 3D rendering engines, laying a foundation for creating rich AR scenes in various industries. With its Kivicube WebAR Authoring Platform, tracking images, SLAM, and object in real-time is quite easy because no codes are required. Kivisense is one of the best service providers in 2021, allowing users to integrate AR sneaker try-on into multiple platforms, including Web, App, EC SaaS like Shopify, etc. Moreover, a series of effective optimizations have been made to solve the difficulties of WebAR try-on. See its main technical highlights below:

• Accurate AI Recognition: Stable & Real-time Tracking

The foot tracking algorithm developed by Kivisense can intelligently identify your feet, accurately fit the 3D shoes model, and stalely track in real-time. Whether you move, rotate your feet, or change the camera's Angle, even try walking, tracking is instantaneous and works well.

• High-performance 3D Rendering: Immersive Sneaker Try-on

Through the advanced AI rendering engine, it can highly simulate a variety of common upper materials, such as leather, suede, PU, canvas, PVC, etc., to make you a more immersive AR try-on. Like a magic, your loved sneakers will appear on your feet. No matter how many fashionable sneakers you see online, virtual try-on helps you visualize them 100% accurately, making the image of a static sneaker look like it's actually worn on your feet.

In addition, with its rendering technology, the materials of high jewelry, diamonds, watches, etc., can also be highly simulated and restored.

• Multiple Integration: Seamless Embedment

Customers are free to embed the plug-in to Web, Mini-program, App, EC SaaS like Shopify, etc. If you've already built your own website with Shopify to sell sneakers, it's time to consider embedding the plug-in to increase your sales conversion. Kivisense AR Sneaker Try-on will be your best choice in 2021. Read on to find out why Kivisense is a priority for e-commerce.

Why Is Kivisense AR Sneaker Try-on a Game Changer Way for E-commerce?

With the increasing number of online shoe stores, how to quickly gain customers and achieve sales conversion has become their common concern. In recent years, digital marketing has gradually replaced traditional advertising, among which AR interactive advertising helps brands create more immersive experience, build emotional connection between the brands and users, and occupy the minds of users. Improving customers’ satisfaction and reducing return rates are also important indicators of business performance, and Kivisense Virtual Sneaker Try-on can help you break the barrier of low conversion in traditional marketing. Let's look at these changing rules in detail.

• Triple Users Engagement & Loyalty, Double Sales Conversion

Through augmented reality try-on, customers are willing to spend more on sneakers because it is easier for them to explore shoes in a variety of colors or styles. Immersive try-on allows them to see how certain sneakers looks before they actually buy them, so users will be more loyal to brands using AR as a shopping way. Customers have total freedom regarding making decisions, trying and selecting sneakers at their own pace, without any pressure to buy. Is this way really effective for sales? Get ready to take a look at the numbers below.

Showcase: Both Dior and Gucci have embedded the Kivisense plug-in, and their customers were quite satisfied with try-on. Can you imagine their sales growth here? Don’t doubt about it. Triple users engagement and double sales conversions are indeed an amazing result.

• Reduce Returns Effectively

Sometimes, online sneaker photos can be deceptive, but the visualized 3D display of sneakers can reduce or even eliminate customer complaints on differentiation, increase customer satisfaction, and reduce the hassle of returns.

With virtual try-on, the return figures will be even more impressive when you take into account other costs associated with returns, including logistics, warehousing & restocking, labor as well as environment impacts.

• Explosive Growth in Brand Identity & User Retention for Private Traffic

If you will engage in e-commerce in 2021, you can directly sell sneakers through logistics and other supporting services provided by platforms such as Amazon and AliExpress. Of course, you can direct users to your private traffic pool by building an online store site with Shopify. Integrating AR virtual try-on into your site allows consumers to open the lens at any time, freely choose the most popular, most suitable colors & styles, and experience the try-on with one click. With a visual experience, users will have a better impression of your brand and are more than twice as likely to buy your product.

The try-on algorithm developed by Kivisense can be quickly and compatibly embed into e-commerce platforms. In addition to AR shoes try-on, it also provides various technical support, including AR high jewelry try-on, AR cosmetic contact lenses (CCL) try-on, AR eyewear try-on, etc.

• More Social Sharing & User Experience

With Kivisense AR shoes try-on online, consumers can take photos of try-on and share them with family members or friends via social media. They might be fascinated by your exquisite photos, and even ask for help to see what it looks like. In this way, the product spreads voluntarily and the chance of return is minimized.

Conclusion

Virtual sneaker try-on is not only a revolutionary and innovative marketing for e-commerce, but also an excellent choice for consumers themselves, enabling them to choose shoes more realistically and avoid buying inappropriate ones. This experience helps consumers make decisions quickly and accurately, which in turn shortens the purchase process and reduces returns, creating a win-win situation where the brand improves ROI and customer satisfaction significantly. It's high time to apply for Kivisense try-on engine and become the leader in innovative marketing.