A Popular Microblogging Platform:Twitter

Microblogging is a popular term used for the concept of publicizing short status updates on a platform. Most of the microblogging sites help to develop social network structures. The major microblogging services are offered by different platforms like Twitter, Instagram, etc. Talking about twitter it was created as a broadcast as well as a conversational medium for users. It allows users to share quickly that where they are, what they are doing, thinking, or feeling. All these aspects together make twitter a microblogging platform. Another reason for Twitter being a microblogging platform is the availability of short content on it. As on Twitter, the tweets are restricted to a limited character count.

Using this microblogging platform, one can send posts, can receive posts. In twitter terms, these posts are called tweets. One cannot exceed that limit while sharing or posting his/her views on any particular topic. The limit provided by twitter was upgraded a few years ago. Both previous and current Twitter character count limit is explained below:

Twitter Character Limit:

Twitter started its tweet limit restricting to just 140 characters. It was applied and was used for many years. But later on, in 2017, twitter increased its limit for its user from 140 characters to 280 characters.

According to the reports, even after the twitter character count increased to 280, only 1% tweets hit the 280 marks, and only about 12% tweets are longer than 140 characters. It shows that the twitter users are now trained strongly with 140 characters that they are not utilizing the extra limit they have been provided.

According to the latest survey it is clear that when twitter character count uses to allow 140 characters, the most common length of the tweet was 34 characters. But the average length of the tweet is now 33 characters after twitter character count has been increased to 280-characters.

Ideal Length of a Tweet:

If you are struggling to find about the ideal length of a tweet, then you are at the right place .71-100 characters are the ideal length of the tweet to catch the audience’s attention. It looks like a very brief and yes, continent to read.

First of all, restricting the tweet to less than 100 characters is a difficult task. But the positive point is that it makes you more concise and to the point. You can attract your audience by delivering them a clear point of view about your thoughts. And according to the stats, tweets with 100 characters have more engagement rate with the readers as compared to the longer tweets.

Advantages of 280-character limit for marketers?

Twitter made two major updates in a very short period. These two major updates include the increment of twitter character count, and the other update was that the images, videos, GIFs, etc, will not be the part of the Twitter character limit.

It was a major update for different brands. As we all know, sponsored tweets consist of these images and videos, so 280 characters of text with images and videos were very helpful for brands for their promotion or marketing. On the other hand, the biggest advantage of having extra 140 characters allows marketers to communicate with their customers more effectively.

Final Words:

Keeping all the aspects in mind, we can conclude that increasing the twitter character count limit can allow the users to share their views more easily. They can redirect their followers more easily and in detail.

The most favorable advantage is that twitter is mostly used by policymakers, politicians, etc. The 280-character length will allow them to clear their point of view more precisely. However, this 280-character length does not apply to Japanese, Korean or Chinese language.