5 Proven Ways to Increase Organic Traffic to Your Online Store

If you're an online business owner and have an online store, then you obviously know the importance of organic traffic. Organic traffic is a dream for all eCommerce sellers as it brings new customers and increases sales.

According to a statistic, overshadowing other channels and trends, organic traffic is the most important thing for digital marketers worldwide.

This article discusses seven ways to increase organic traffic to your online store.

1. Your Content Must Be Evergreen

Do you know about digital marketing? If so, then you probably heard a quotation that "content is king" and still in 2022, it's certainly true. But the content must be meaningful, easy to read, and SEO-friendly.

So, if you want to increase organic traffic to your online store, then you must ensure evergreen content on your eCommerce website. It not only drives organic traffic but also regular traffic to your online store.

Not only that, evergreen content is very popular in search engines because it increases the chances of finding relevant content on Google and helps the content get more visibility and rank faster on search results pages.

2. Apply SEO to Your Site

Aside from ensuring high-quality content for your online store, it's crucial to SEO optimize your website. Without incorporating targeted keywords into the content, it might be difficult to rank the content in search engine results, which means it will be difficult to increase organic traffic as well.

An SEO strategy will help your online store pages rank higher in search engine results, and that's your ultimate goal. It’s the art of driving organic traffic to your website.

According to a statistic, the position 1 organic result has 10X more possibility to receive a click compared to a page positioned 10, and the average CTR of the positioned 1 result in Google’s organic search results is 31.7%.

Many eCommerce website builders, such as Shoplazza, Wix, Squarespace, etc., allow store owners to alter SEO content freely, including title, description, keywords, alt text, etc. Therefore, if you want to earn more organic traffic for your store, it is crucial to learn more about SEO. Google has an official SEO document to teach people. You can start from there.

3. Use Long Tail Keywords

One of the biggest opportunities for increasing organic traffic to your online store is using "long-tail keywords."

Though fewer people search for long-tail keywords, it helps more to increase organic traffic as long-tail keywords are less competitive and drive more relevant traffic to your site.

4. Use Social Media Channels

The first is SEO, and the second is social media. They work together to drive more organic traffic to your online store.

Today, most people spend more time on social media than ever before, which is why it's a great way to get more clicks and visits to your site. Sharing posts on your social media really matters for ranking and increasing organic traffic.

You may use different social media platforms such as Facebook, Twitter, LinkedIn, Instagram, and many more to engage your audience on your site, which will really help to get your site's more organic traffic.

5. Highlight the Reviews

Before purchasing a product, customers consider reviews and ratings of the product. Customers trust reviews and ratings much more if both positive and negative reviews exist on the product page, and it plays a significant role in keeping the regular traffic as well as increasing organic traffic to your online store.

Aside from reviews and ratings, you should display your best-selling products on your site so that consumers can easily get directions to find the most popular product, which will lead them to ultimately purchase the item.

Conclusion

Increasing organic traffic to your online store might be a challenging task if you don't follow the proper ways. Aside from following our mentioned ways, you may also utilize email marketing, video marketing, Word of Mouth Marketing, and create natural backlinking to generate more organic traffic to your online store.

Hopefully, after following all the mentioned ways, you will be able to increase organic traffic to your online store!

(Contributed by Sohel Rana & Hermes Fang)