10 Important YouTube KPIs

YouTube is a very powerful marketing tool.

It is important to know about its KPIs to leverage its potential better.

The KPIs of YouTube are markedly different from other marketing channels.

This makes it challenging to create the right marketing strategy for this platform.

Here we have shared with you some important KPIs of YouTube.

Important KPIs of YouTube that you should know about

Here is a list of 10 important YouTube metrics that you must focus on.

How many viewers watched the entire video

The viewing time of your video on YouTube is a very important metric.

The YouTube algorithm gives a higher ranking to those channels that have a longer view time.

The logic behind this is that the higher viewing time is equated with greater engaging content.

If you list the videos by their view time, you can easily find the most engaging videos in your playlist.

However, if you don't have enough views on YouTube videos, your channel's viewing time would be less. Hence, you will not be able to grow your channel.

Hence, you need to think of increasing your views. But how?

One of the simple yet effective ways to increase views on your YouTube videos is to buy high retention YouTube views from popular service providers.

Video ranking

The ranking of your videos on the search result of YouTube is a very important KPI that you should focus on.

The YouTube algorithm looks for keywords among other factors to rank a video in an organic search result.

Putting the right keywords strategically in the title and description of the YouTube video improves its ranking significantly.

To find the right keywords you have to do some research about the volume and competition of the popular keywords through Google Analytics.

Choose the best long-tailed keywords and use them intelligently in title, meta tags and descriptions.

The source of the traffic

The source of the traffic can be intelligently used to increase the views and subscriber base of your YouTube Channel.

You can use the right keywords and tags in the description of your videos to improve the viewership numbers.

And the best way to find out which keywords and tags are right is through analyzing the traffic source report.

The action was taken after watching the video

The action taken by the viewer after he/she finishes watching the video is another important metric that you should track.

The viewer has the option to click on the link given in the card at the end of the video or click the CTA button.

This action of the viewer will tell you how much the video was able to engage with the audience.

Therefore, providing a call to action button at the end of your video is extremely important for the analytics.

It tells you whether the video has the desired impact for which it was created in the first place.

The growth in the subscribers' number

Focusing your attention on increasing the subscriber base can help you to attain your business goals.

All new subscribers are potential customers.

Therefore, you should look at this vital piece of metrics.

Any increase in the subscribers’ number would lead to greater interaction, viewership, engagement, and view time.

The ratio of the viewers to engagement

YouTube users’ views to engagement ratio help to figure out the quality of a video.

The YouTube algorithm gives higher-ranked videos where a viewer either likes a video leaves a comment.

As per the YouTube algorithm, the comment about a video carries more weight compared to the likes.

Therefore, to get maximum points you would need a combination of comments and likes in your video.

The number of re-watchers

The number of times viewers re-watches your videos or a specific part of the videos is also an important YouTube KPI.

The number of times the audience is re-watching your video shows they find the content of the video interesting and informative.

You should analyze the topics, which are attracting greater attention.

After that, you can create new videos on those topics to improve the retention rate of your audience.

Lead generation

YouTube gives you an avenue to improve your marketing and tracking leads.

If you want to optimize the rate of lead generation, you should focus on these things first.

The videos that are driving more leads.

The traffic and its origin.

Different ways to improve the lead numbers, views as well as traffic to your YouTube video.

Shares

The number of shares the video gets gives you concrete proof about its popularity amongst the target audience.

This allows you to share your video across multiple platforms such as Instagram, Facebook, and others.

It improves brand recognition on a wider scale.

Click-through rate

The click-through rate would give you a deep insight into the behavior of the viewer and their perception regarding the video.

A higher click-through rate indicates greater engagement of the audience with your video.

On the other hand, if the click-through rate is lower, then you need to improve the video even further.

Conclusion

To ensure that more audience remains engaged with your YouTube views, you need to do storytelling as per the audience's needs. For this, you need to do a thorough analysis of the top YouTube KPIs.

There are a wide number of tools available in the market which help you with data analysis. Using them, you can know your audience well.

By doing this, you can develop an effective content marketing strategy for your upcoming videos and grow your channel.