10 Highly Effective Tools for SEO Keyword Research and Analysis

When you start an online marketing strategy, you will need to choose specific keywords to target your website. Whether you're relaunching an old blog or improvising the content plan for a new website, or want to get on the top of Google for your products/services, keywords are the most important factor and the base of your SEO strategy.

Keywords are words or phrases that people type into search engines to find the relevant results. Effective keyword research involves taking the time to understand your audience and the questions they are asking on major search engines. The following process is to find ways to answer those questions in your content by using a mix of keywords and phrases. While redesigning the website, keyword research will assist you in fine-tuning the current site layout and expand the copywriting.

The idea of keyword research is to find the words and phrases suitable to your business and find the less competitive keywords and ensure high traffic to the website.

Below guidelines can help to do better keyword research:

• Keyword relevancy is the key

• Look for keywords with a high conversion rate

Even if you hire an SEO agency to do the keyword research for your blog/website, they would require tools to analyse the keywords for your website based on the guidelines mentioned above. Therefore, I will share some effective keyword research tools to help you with SEO, PPC, or content writing strategy in this blog.

Streamline your list with these Top 10 Keywords research tools.

1. Moz's Keyword Difficulty Tool- The Moz keyword difficulty score indicates how easy (or difficult) it is to rank on each SERP. The page authority (PA) and domain authority (DA) scores of results ranking on the first page of Google for a given question are factored into the difficulty score. It intelligently modifies the expected click-through rate (CTR) of a given page, assigning more weight to the high-ranking of more visible pages. You can efficiently perform in-depth keyword analysis with the industry-leading keyword research tool in 3 easy steps:

• Analyse Keywords - If you don't already have one, you'll need to sign up for a free Moz account. Then, use the keyword explorer tool to find a keyword.

• Check Keyword Difficulty - Calculate a difficulty score ranging from 1 (easy) to 100 (difficult) to determine the level of effort required to outperform your competitors.

• Sorting by Priority - A priority score is calculated using difficulty, volume, and predicted organic click-through rate scores, indicating where you should concentrate your efforts.

2. SEMrush (Keyword overview tool)- You don't just get a list of search words when you use SEMrush. Instead, you'll gain access to a wealth of data on organic and paid keywords that you can use to boost your marketing campaign. SEMrush is a strategic analysis tool that aids in tracking competitor's keywords and see whether there are any ways to overtake them in Google and Bing organic search results. You may also evaluate the competitive environment by comparing various domains, including their common keywords and positions in Google's organic, paid, and shopping search results.

3. Ahrefs (Keyword Explorer) - Ahrefs keywords explorer gives you data for 171 countries. The tool has a massive database of over 7 billion keywords that are refreshed monthly with new data. You can also see the “parent topic” for your targeted keywords. A single page can rank for hundreds of keywords that are closely related. Parent Topic decides whether you can rank your target keyword on your page when focusing on a more general topic. The best part about the Ahrefs tool is that you can enter up to 10,000 keywords at a time and see the search volumes for all. With the help of Ahrefs, you can estimate the popularity of search queries in nine other search engines, including youtube, Amazon, Bing, Yandex, Baidu, using clickstream data.

Another feature you should check out when doing keyword research is to look at the ‘Questions Option’ in Ahrefs.

4. Serpstat- Serpstat has 30+ tools that you can find on the dashboard. Oleg Salamaha founded the SEO software suite. Initially used as a keyword research tool, it has now evolved into a “growth hacking tool” containing link building features, technical SEO, PPC, and more. Serpstat is a page-oriented framework for in-depth competitive analysis. For a single URL or entire domains, you can find competitors and identify missing keywords.

You may also look at search questions and suggestions with Serpstat. Since this data is based on actual search requests, you can use it to generate new ideas for creating traffic-driving content that people are looking for.

5. Keyword Tool - Keyword Tool is a free online keyword analysis tool that generates hundreds of specific long-tail keywords for any subject using ‘Google Autocomplete.’ The platform is regarded as one of the best keyword research tools in the market. It provides analysis for Google, YouTube, Bing, Amazon, and the App Store, among other search engines. Check out the features of Keyword Tool below:

• For each search phrase, the free version of the tool produces up to 750+ long-tail keyword suggestions.

• Unlike other tools like Keyword Planner, Keyword Tool is highly dependable, as it works 99.99 percent of the time.

6. Google Keyword Planner - This is probably the most popular keyword tool available, and it's completely free (except for the money you'll pay to Google if/when you start advertising via AdWords). This keyword analysis tool offers approximate search volume for each keyword and phrase on Google's network, as well as a plethora of keyword suggestions. In addition, it allows you to compare keyword patterns and build a strategy for focusing on specific keywords.

7. Soovle - Soovle is a free tool that displays query recommendations or what people search for based on the keywords you include. It gathers these query suggestions from various websites, including Wikipedia, Google, Bing, Yahoo, YouTube, and Amazon.

8. Keyword Surfer - Keyword Surfer is a free Chrome extension that displays global and monthly search volumes for any Google query. You'll get hundreds of keywords in two categories: standard search terms and questions, both of which produce identical search results. They're all focused on SERP and have a search volume and relevancy standard. Using this, you can plan the structure of your page’s content and expand on what you already have. The benefit of Keyword surfer are-

• Single & Multi Keyword input

• Instant Content Editor access

• Direct SERP Analysis

• Country-specific suggestions
• 20+ languages

9. QuestionDB - Reddit is a massive forum used by millions of people every day to address problems, find answers, and get solutions. QuestionDB has built a huge database based on Reddit questions that evaluate relevance by keyword and category.

It has the potential to be extremely useful and effective for writers and marketers seeking to develop a blog, but it must be used correctly. There are approximately 48 million queries in QuestionDB, which are organised into various groups. This tool uses highly cost-effective algorithms and a vast amount of storage space.

10. Ubersuggest - Neil Patel's Ubersuggest is a free and low-cost SEO keyword analysis tool that gives you keyword ideas, an estimate of competitors' website traffic, keyword location monitoring, backlink info, and a site audit tool.

Using the free version, you can do some helpful research on Ubersuggest, but if you want to build projects that you can work on over and over again, you'll need to upgrade to a paid account. You get fewer tasks and reports per project with affordable accounts.

To begin, select the language for the pages that will appear as a result of your quest. Then type in the keyword you want to look up and hit "search." Ready! You now have a comprehensive and realistic understanding of the effect of a single keyword on the internet.