10 Benefits of Using WhatsApp Business Chatbots

What exactly is a WhatsApp Business Chatbot?

A WhatsApp business chatbot is an AI-powered conversational assistant designed to engage customers automatically using the WhatsApp messaging service. The WhatsApp business chatbot understands human behaviour and speaks more naturally, much like speaking with a person, thanks to machine learning capabilities.

Chatbots enable brands to engage with more customers. They can use text, voice, or video, as well as transfer files and photographs, all within the same app. Chatbots allow you to automate consumer conversations on WhatsApp.

WhatsApp API?

WhatsApp has an API (“Application Programming Interface”) that enables service providers to integrate artificial intelligence into the app. You can build a WhatsApp business chatbot on a specific platform and connect it to the WhatsApp API. Then, utilizing your chatbot, you can automate your customer support on WhatsApp.

Why Use WhatsApp Business Chatbots?

WhatsApp has a 98% penetration rate! Over 90% of WhatsApp messages are opened within 3 seconds!

Communication channels with several directions

Several service channels are available, including video, speech, pictures, forms, and others.

Unified messaging that does not require human interaction.

Excellent client service

faster customer response

Improved customer interactions

Reduces the cost of customer service.

The platform is safe and simple to use.

Convenient service costs

So, how can you create the ideal WhatsApp business chatbot? Here are Karix’s top ten suggestions.

10 Winning Tips for Creating a Great WhatsApp Business Chatbot

Create Goals and a Strategy

Define your company’s needs, goals, and objectives before developing a WhatsApp business chatbot. Determine the problems you want your WhatsApp chatbot to tackle and devise a plan that includes:

Needs, aims, and objectives in business.

Customer service, process automation, corporate communications, lead creation, and other functions of the chatbot in your organization.

Methods by which WhatsApp addresses existing issues and communication gaps.

A step-by-step plan for implementing a chatbot, as well as your future expectations.

Key performance indicators (KPIs) for monitoring the chatbot’s contribution to business performance.

Select a WhatsApp API Chatbot Provider

Before you begin developing chatbots for WhatsApp, you must first complete a business verification process through the WhatsApp API. To Apply to WhatsApp API, select an authorized WhatsApp partner such as Karix. You can begin developing chatbots once your firm has been registered.

The simplest approach to create a fully functional chatbot for WhatsApp is to use a platform intended for this purpose that is also an official WhatsApp partner, such as Karix. Karix is an omnichannel customer communication platform that enables small and large businesses to effortlessly construct smart chatbots for platforms such as WhatsApp, Facebook Messenger, Telegram, Twitter, e-mail, and others.

Create a Flow of Conversation

You can write possible conversation flows once you have a chatbot creation platform and guidelines from your provider.

Consider which questions your consumers frequently ask you.

Give possible responses to each question.

Use AI Capabilities to Enhance Your Chatbot

Bots must grasp human intentions and evolve in tandem with humans. That is why your chatbots must be equipped with artificial intelligence and machine learning capabilities. You can connect external software to your WhatsApp business account and construct a chatbot once you obtain API approval.

To grow your chatbot, use an AI-powered platform like Karix:

Make self-learning chatbots for WhatsApp and other digital platforms.

Recurring duties should be automated.

Remotely send forms and sign consumers.

Answer frequently asked inquiries (FAQ).

Utilise client satisfaction surveys to gather feedback.

Give Your WhatsApp Chatbot a Personality and a Name

Conversational chatbots should sound like people, not machines. As a result, you should name your WhatsApp business chatbot something that reflects your brand’s values and outlines how it will communicate with consumers.

By using unique terminology, phrases, and style, you may name your WhatsApp business chatbot to match your brand’s identity.

Determine the personality of your bot — is it serious or funny? Professional or extremely friendly?

Choose the tone, voice, language, and words that will engage your customers.

Understand your target audience’s language and alter your bot’s messaging accordingly.

Concentrate Your WhatsApp Chatbot on a Specific Area of Expertise

A general chatbot cannot provide expert help for every type of problem.

A chatbot designed with specific competence, on the other hand, will undoubtedly suffice. To answer complicated problems quickly, focus your chatbot on a certain area of expertise.

Define the required areas of expertise for your chatbot (banking, real estate, eCommerce, etc.). Fill it with information and provide it with the necessary abilities.

Concentrate your chatbot on 1–2 goals to guarantee that every discussion is accurate.

Change the tone and voice of your chatbot based on specific areas of knowledge.

Stay current by continually updating your chatbot with the most recent facts and professional knowledge.

Include a request for live human support.

Make Your Chatbot Friendly

Chatbots must feel human, be straightforward, and be simple to understand. Make your chatbot as easy to use for any WhatsApp user as feasible.

Maintain a nice tone and voice while using straightforward terminology.

Provide critical information based on specified keywords.

Allow people to ask inquiries about frequent issues.

Provide Buttons for rapid responses.

To maintain a professional tone, avoid using slang.

Detect customer dissatisfaction and route interactions to live agents.

Some users, such as the elderly, may find your bot difficult to use. To address this issue, you must identify and support distressed clients.

Include a “Go Live” button in your bot chat to allow users to request human support.

Calculate the length of your discussions, find unusually long conversations, and provide live assistance.

Obtain Customer Feedback using WhatsApp to Improve Customer Service

Feedback is critical to the success of your business; 92% of B2B buyers are more likely to purchase after reading a reputable review. You can’t improve them if you don’t know what your customers think of your products and services. The answer, of course, is WhatsApp chatbots!

Use WhatsApp chatbots to get quick customer feedback and generate more substantial results at no additional cost.

Include a feedback button in your bot chat.

Send customer satisfaction surveys to encourage customers to offer feedback.

Analyse client feedback and adjust your messaging accordingly.

Regularly test and optimize the success of your chatbots.

WhatsApp business chatbots are excellent at problem-solving and client engagement. They do not, however, always complete the task. Small details can make a big difference, so always test which WhatsApp style works best for you.

Determine the messaging and wording that your clients like on WhatsApp.

Examine the voice, tone, and style used by successful chatbots.

To select the perfect WhatsApp chatbot for your business, experiment with different phrasing and styles.

Keep track of your competitors’ most recent upgrades to guarantee that your chatbots are constantly superior.

What should you do now that you have all of the necessary information?

Obtain WhatsApp API authorization.

Make a WhatsApp business chatbot.

In Conclusion

Creating amazing WhatsApp business chatbots necessitates determining your business goals and developing a strategy while keeping your target audience and competition in mind. Once your strategy is in place, select your WhatsApp business chatbot provider.

Your Service Provider will assist you with the WhatsApp API application. Once your business has been approved, you may design your conversation flows and request that your supplier build your WhatsApp business chatbot based on your specifications. Give your chatbot a name that reflects your company’s beliefs and concentrate on a certain area of expertise. Equip the bot with AI to turn it into a self-learning service tool that engages people, learns how they speak, and improves communication over time. Test your bot regularly to improve how you interact with your customers.

Join Karix, an approved WhatsApp partner, to create the greatest possible WhatsApp chatbots. Increase sales, improve customer satisfaction, and minimize churn rates over time by providing an amazing customer experience.

For more info:

https://www.karix.com/products/whatsapp-business-api/

https://www.karix.com/products/chatbot-solutions/